MS Lending 2024

For the third consecutive year, MS Lending approached us to produce custom luxury advent calendars designed to delight their clients during the festive season. These 24-day calendars were carefully crafted to reflect the brand’s sophistication while offering a memorable unboxing experience.

The calendars featured an elegant 3mm board outer case with two doors and folding box board drawers, finished with a full CMYK print and anti-scuff matte lamination for durability and style. Each drawer, with precise half-moon thumb cuts, was thoughtfully designed to house a unique treat.

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MS LENDING 2024 CHOCOLATE & DRINKS 

Customisation and Client Segmentation

The advent calendars were tailored to meet the diverse preferences of MS Lending’s clients. Of the 200 units produced, 150 were designed to include mini alcohol bottles, while 50 were filled with premium chocolates for clients who preferred a non-alcoholic option. The alcohol selection included an impressive variety of 24 miniature bottles, ranging from Absolut vodka to Tia Maria, offering an indulgent experience for recipients.

For the chocolate version, the drawers were filled with a mix of Tony’s Chocolonely chocolate bars in various flavours and multiple Lindor chocolate balls, ensuring a sweet surprise behind every door.

CUSTOMISATION AND CLIENT SEGMENTATION

Production and Fulfilment

To ensure a seamless production and distribution process, we collaborated with Magellan Fulfilment. Their services included data collection, precise picking and packing of items, label creation, shipment booking, and efficient distribution of the 200 calendars.

Each calendar was designed with internal dimensions of L335mm x H225mm x D130mm and drawer dimensions of L120mm x H50mm x D50mm, providing a consistent and professional appearance that enhanced the client’s brand image.

PRODUCTION AND FULFILMENT

Results and Impact

The custom advent calendars achieved MS Lending’s goals of strengthening client relationships and spreading festive cheer. The alcohol-filled calendars delighted recipients with a premium tasting experience, while the chocolate-filled versions catered to non-drinkers, ensuring inclusivity. Feedback from clients was overwhelmingly positive, praising the thoughtful customisation and quality of the calendars.

By offering a luxurious and tailored gift, MS Lending reinforced its commitment to exceptional client care, making the advent calendars a key highlight of their holiday outreach strategy.

RESULTS AND IMPACT

Fulfilling and Packing 

As Magellan fulfilled the 100 advent calendars, our team put in a lot of care to mix up the box layout in each one, making sure that doors next to each other were different. After achieving this random setup, we assigned each miniature drink to a designated number, deliberately spacing out similar drinks and reserving the more exclusive ones for the days leading up to Christmas. This precise placement of drinks ensured a delightful variety in each calendar.

Before packaging, we laid each calendar on protective sheets for one last quality check. Our team then gently placed them into cardboard boxes, cushioning them with a substantial layer of protective material to ensure they remained undamaged. After securing each calendar within the protective layer and positioning it inside the mailer, the boxes were securely and carefully packaged, ready for prompt and safe delivery.

We accomplished the entire process of fulfilling and packing 100 calendars in just a day and a half from the time everything was delivered, enabling prompt shipment directly to MS Lending’s clients.

fulfilling and packing

Our Case Studies

Carwow 2021

1200 individually packed traditional advent calendars with 25 perforated doors.

Carwow 2022

Traditional advent calendar sent out to car manufacturers and clients.

Navien 2022

1400 digitally printed traditional advent calendars with a matching greeting card.

Latest Blog Posts

We and our clients were so impressed with the Luxury Drink Advent Calendars. Such a fun and inventive way to promote our company!

MS Lending

Harrods do Luxury Beauty Advent Calendars every year! They are such a great way to get people excited about what we offer.

Harrods

Everyone loved the traditional advent calendars and matching card. Would definitely recommend this as a small gift to clients.

NAVIEN

We did branded chocolate advent calendars in 2021 and were amazed with the results. We have been and will continue to get more with a different design every year.

CARWOW