Beauty and Cosmetics Advent Calendars

ELEVATE YOUR BRAND WITH LUXURY BEAUTY COUNTDOWNS

Create excitement and anticipation with bespoke advent calendars designed for the beauty and cosmetics industry. From skincare and makeup to fragrance, haircare, and wellness, we craft custom-branded calendars that turn the festive countdown into a luxurious brand experience.

Perfect for retail launches, promotional gifting, or limited-edition collections, each calendar is tailored to your brand’s aesthetic — blending elegant design with functional precision. Our team manages every stage, from creative concept and advent calendar printing to assembly and fulfilment, ensuring a seamless process and a flawless finish that captures your brand’s essence.

Beauty and Cosmetics Advent Calendars

Built Around Your Brand and Your Products

As expert advent calendar manufacturers, we offer a wide range of formats, materials, and finishes to suit any beauty brand or campaign style.
From rigid luxury boxes and drawer-style designs to perforated or fold-flat formats, every calendar is fully customisable to highlight your products beautifully.

Options include:

  • Compartments for skincare, cosmetics, fragrance, or beauty accessories
  • Full-colour, foil, embossed, or spot UV printing
  • Magnetic, ribbon, or sleeve closures for premium presentation
  • Custom inserts and trays for bottles, jars, or miniatures
  • Perforated or drawer-style openings for practical daily reveals
  • Sustainable and recyclable materials for eco-conscious brands

We combine creative design with precise engineering to ensure each beauty advent calendar feels as luxurious as the products inside.
From small-batch boutique runs to international retail campaigns, we help you deliver a stunning countdown experience that delights your audience and strengthens your brand.

BUILT AROUND YOUR BRAND AND PRODUCTS

Our Case Studies

Charlotte Tilbury – High-End Custom Advent Calendar Design

The Charlotte Tilbury Luxury Advent Calendar exemplifies everything a custom luxury advent calendar should be. This beauty masterpiece features a unique hexagonal shape, a two-tier drawer system, and bespoke foil detailing—showcasing high-end design from every angle. As a premium branded advent calendar, it creates daily moments of indulgence that align perfectly with the glamour of the Charlotte Tilbury brand.

Crafted using premium materials and precision-engineered features, this company advent calendar reflects not only the brand’s aesthetics but also our commitment to excellence in design and production. Discover more in our in-depth case study.

Charlotte Tilbury Case Study

Cult Beauty – Limited Edition Beauty Advent Calendar Success

The Cult Beauty advent calendar redefines exclusivity, leveraging scarcity and brand prestige to drive urgency and desirability. With 25 individual drawers of varying sizes, this beauty advent calendar merges premium design with powerful marketing impact—becoming a must-have during the holiday season.

This cosmetic advent calendar showcases how brands can use the advent format to introduce new products, highlight bestsellers, and surprise their audience daily. From luxurious finishes to bold branding, Cult Beauty created one of the most iconic promotional advent calendars in recent years.

Cult Beauty Case Study

Look Fantastic – Gold-Foiled, Promotional Beauty Calendar

The Look Fantastic Advent Calendar highlights our full-service expertise in cosmetic advent calendar creation—from concept to production. With its strong structural build, generous product compartments, and gold foil branding, this calendar offers a visually rich and highly practical format.

By combining branded packaging with high-end materials and refined finishes, Look Fantastic demonstrated how a company advent calendar can both delight consumers and reinforce brand presence throughout the festive season.

Look Fantastic Case Study

Harrods – Luxury Advent Calendar Craftsmanship

The Harrods Beauty Advent Calendar is a perfect example of luxurious advent calendar execution. Wrapped in navy Wibalin Fine Linen textured paper and adorned with elegant gold foil detailing, this branded advent calendar is a collector’s item and keepsake. With 25 varying drawer sizes and a sophisticated rigid board construction, it blends function and finesse.

Both the 2021 and earlier editions include magnetic closures, an opulent outer sleeve, and durable luxury packaging—an enduring gift that elevates the customer experience. Explore our case studies for an inside look at this classic traditional advent calendar reimagined for modern luxury.

Harrods 2018 & 2021 Case Study

Liberty of London – Elegant, Bespoke Cosmetic Advent Calendar

The Liberty of London Advent Calendar represents true artistry in the world of beauty advent calendars. Featuring seamless prints across doors and drawers, gold foil numbering, and an opulent branded back cover, this bespoke advent calendar exudes charm and quality.

As one of the most prestigious names in retail, Liberty’s commitment to detail—from design to final finish—translates into an unforgettable brand experience. This luxurious advent calendar blends visual appeal with tactile elegance, providing beauty lovers with an indulgent countdown.

Liberty of London Case Study

Net-A-Porter – Premium Cosmetic & Fragrance Advent Calendar

Encased in a luxury rigid board box, the Net-A-Porter Beauty Advent Calendar showcases an exquisite lineup of cosmetics, skincare, and fragrance essentials. A wide cross-grain ribbon and raised spot foil logo amplify its high-end feel, creating a branded advent calendar that’s as elegant as it is experiential.

With white foiled numbers and clean modern packaging, this fragrance advent calendar exemplifies how premium aesthetics and thoughtful design can elevate a holiday offering. This is a perfect example of a luxury advent calendar UK consumers eagerly anticipate each year.

Net-A-Porter Case Study

Selfridges – Corporate Branded Luxury Advent Calendar

The Selfridges Advent Calendar delivers impact and opulence in equal measure. Featuring gold foil details, 25 uniquely sized boxes, and a distinctive branded plaque, this corporate branded advent calendar is ideal for gifting, in-store experiences, or exclusive promotional campaigns.

Its refined structure and luxe presentation transform this from a calendar into a showpiece—highlighting the power of custom advent calendars in building prestige and brand loyalty.

Selfridges Case Study

John Lewis – Consistent, Branded Beauty Advent Calendars

Designed for consistency and elegance, the John Lewis Beauty Advent Calendar featured a uniform format over two seasons, with luxurious materials and detailed craftsmanship. Using 3mm rigid board for the exterior and 1.5mm for inner trays and drawers, these corporate advent calendars were both durable and stylish.

Tailored for premium gifting, these luxury advent calendars UK customers adore offered a daily beauty surprise and a refined unboxing experience. They serve as a benchmark for how custom advent calendars can reinforce brand loyalty year after year.

John Lewis 2021 & 2022 Case Study

Other Examples

Below are some examples of beauty and cosmetics advent calendars for inspiration — featuring a variety of styles, materials, and finishes. They highlight what’s possible when creating a custom calendar for your brand or campaign.

Dior

A hexagonal Dior advent calendar with an embossed white exterior and gold circus ornaments, opening to reveal gold foiling and ribbon-handled doors in a magical Circus of Dreams theme.

Benefit

A rigid board Benefit Glam Cube advent calendar designed to spin like a Rubik’s Cube, featuring three connected slipcase trays joined by a central mechanism to create a playful, rotating illusion.

L’OCCITANE

A sustainably made advent calendar shaped like a traditional French farmhouse, crafted from recyclable cardboard with an intricate printed sleeve. Its playful design lets you lift the top of the building to reveal day 24.

Next Beauty

A rigid board advent calendar styled as a square gift box with a ribbon on top, featuring a starry night town scene on the exterior and matching starry night prints on the inner drawers.

Fortnum & Mason

A large Fortnum & Mason beauty advent calendar with 24 drawers holding 26 luxury products. It features a bright festive print with gold foiled numbers and logo, finished with a distinctive elegant closure.

Liberty of London

A rigid board Liberty of London advent calendar shaped like the iconic store, complete with detailed 3D rooftops and a charming architectural design.

Look Fantastic

A collection of rigid board advent calendars with identical luxury exteriors and three unique inner designs, creating a cohesive yet distinctive set that elevates the overall presentation.

Our Case Studies

Diptyque

Magellan partnered with Diptyque in 2021 to create a luxurious fragrance advent calendar that blended artistic design, premium craftsmanship, and sensory delight for an unforgettable festive gifting experience.

Guinness

Magellan created a premium 12-day miniature drinks advent calendar for Guinness in 2023, blending festive design, curated spirits, and interactive features to deliver a standout holiday gifting experience.

Natwest + PEGA

Magellan partnered with NatWest and PEGA to create a unique 16-day video advent calendar for 2023, blending printed design with embedded digital content to deliver an interactive, high-impact corporate gifting experience.

Latest Blog Posts

We and our clients were so impressed with the Luxury Drink Advent Calendars. Such a fun and inventive way to promote our company!

MS Lending

Harrods do Luxury Beauty Advent Calendars every year! They are such a great way to get people excited about what we offer.

Harrods

Everyone loved the traditional advent calendars and matching card. Would definitely recommend this as a small gift to clients.

NAVIEN

We did branded chocolate advent calendars in 2021 and were amazed with the results. We have been and will continue to get more with a different design every year.

CARWOW

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