The Client & Brief

Carwow is a big online car buying and selling experience with 12+ million trusting users. They can help people discover the best new car, compare offers and buy directly from trusted dealers.

Carwow approached us envisioning custom traditional advent calendars with their brand printed on, which would then be sent out to both their customers and car manufactures that they work with. 

The design was to be simple but effective, have a seasons greeting as it was going to be sent out in time for Christmas and have their logo within the whole design.

Traditional Advent Calendar

Traditional custom advent calendars with 25 doors were made for Carwow. The branded calendar itself was digitally printed across the whole box with perforated windows. 

The front and back had different prints, the front design run across the edges to make it flow. The front had a simple snowflake design with a a christmas greeting and their printed to match the design. The colour of the brand at the time was used as the overall colour on the Christmas calendar, to display the company's image as much as possible. The back of the printed calendar then displayed the company's website and other important information such as the ingredients.

The chocolates inside were made within the same company giving the clients a better lead time to work with and are actually suitable for vegetarians, kosher and halal.

Dimensions & Packaging

Each custom advent calendar was packaged in an individual external envelope and sent off with printed labels to one UK mainland address.

Quantity: 1200
Size 200mm x 275mm x 10mm
Weight: 75g
Gross weight in mailer: 170g