Our Case Studies
Selfridges 2021
Premium advent calendar with 25 differently sized drawers. 3000 micron rigid board case box.
Charlotte Tilbury is a world-renowned makeup artist who has worked with some of the biggest names in fashion and entertainment. In 2013, she launched her own eponymous makeup and skincare brand, which quickly became one of the most sought-after luxury beauty brands in the world. Charlotte Tilbury's products are known for their high-quality ingredients, beautiful packaging, and luxurious formulas that deliver beautiful results. From her iconic "Pillow Talk" lipstick to her Magic Cream moisturizer, Charlotte Tilbury's products are beloved by beauty enthusiasts around the world.
Given the brand's reputation for luxury and indulgence, it's no surprise that Charlotte Tilbury would release a luxury advent calendar. The Charlotte Tilbury advent calendar is an annual release that's eagerly anticipated by beauty lovers everywhere. The calendar is filled with a selection of the brand's most popular products, including makeup, skincare, and fragrance. Each day leading up to Christmas, you'll open a new door to reveal a new beauty treat that's sure to delight and inspire.
The Charlotte Tilbury Luxury Advent Calendar for 2020 was an exceptional piece of craftsmanship. The external dimensions of the box were 270mm W x 160mm D x 255mm H, making it a substantial size that would stand out amongst other advent calendars. The box was constructed with a 2mm rigid board that ensured it was sturdy and durable. This was particularly important as the contents of the advent calendar were premium luxury beauty products that required a box that would protect them.
The advent calendar was designed with a magnetic flap at the top that could be lifted open with ease. The magnetic flap ensured that the box remained securely closed when not in use. Upon opening the magnetic flap, a ribbon held the lip open on either side, providing a clear view of the contents of the box. The top of the box was hinged on at the back with paper, which added to the elegance and sophistication of the design.
When the lid was opened, the depth of the tray inside was 30mm internal. This provided ample space to store the 12 luxury beauty products that were included in the advent calendar. The tray was also designed with individual compartments to keep the products separate and organized.
The Luxury Advent Calendar is a product that exudes elegance and sophistication. Its design is characterized by the unique star diamond drawer pulls that add an extra layer of glamour to the already luxurious design. These drawer pulls are not only stylish, but they are also functional, making it easy for users to access the treats inside.
Another notable feature of the Luxury Advent Calendar is the intricate gold and silver foil design on the printed paper that covers the calendar. The foil adds an extra layer of shimmer and shine, making the calendar stand out from other traditional advent calendars. The foil is not only used to highlight the logo but also the text, creating a cohesive design that is both eye-catching and elegant.
The hexagonal shape of the Luxury Advent Calendar adds to its unique design, as it deviates from the traditional rectangular or square shape of most advent calendars. The corners have been cut off to create the hexagonal shape, giving the calendar a modern and contemporary look. Additionally, a hexagonal piece of rigid board has been added to the inside lid to create a two-tiered effect, making it more functional and providing a hiding place for the ribbons.
This Custom Advent Calendar is a unique and personalized way to count down the days until Christmas. The system of drawers allows for a variety of treats and surprises to be stored within, making it perfect for both children and adults. Although there is wasted space on the two sides of the calendar due to the non-hexagonal shape of the drawers, this does not take away from its overall functionality and charm.
The slots made for the drawers to slide in are well-crafted and efficient, allowing for easy access to each compartment. The dividers, made from 3mm rigid board, provide the necessary stability and organization for the contents of the drawers. The top large drawers are staggered, giving the calendar an interesting visual appeal while still maintaining its practicality.
The drawers themselves vary in size, with the larger ones measuring 150mm D x 110mm W x 30mm H and the smaller ones measuring 150mm D x 72mm W x 30mm H. The large drawer at the bottom has the same width and depth as the others, but with a height of 45mm, while the smaller drawer next to it has the same dimensions as the other small drawers but with the increased height of 45mm. Some of the drawers even feature small folding box board fitments made with the same paper, and are lined with bronze paper, adding to the overall aesthetic of the Advent Calendar.
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