Our Case Studies
Selfridges 2021
Premium advent calendar with 25 differently sized drawers. 3000 micron rigid board case box.
John Lewis is a reputable British retail company that specializes in a wide range of products, including homeware, furniture, fashion, and beauty items. With a founding date of 1864, it has become one of the most trusted and esteemed brands in the UK, thanks to its exceptional customer service and high-quality products. Although it has always been recognized for providing premium goods at reasonable prices, the company has recently expanded into the luxury market.
One of their offerings in this niche is the John Lewis luxury advent calendar, a limited edition product that provides customers with an exclusive and indulgent experience leading up to Christmas. This opulent calendar features a selection of top-of-the-line beauty products sourced from the world's most prestigious brands, giving customers a taste of luxury during the festive season.
The John Lewis Beauty Advent Calendar is an impressive beauty product that measures 345mm in width, 340mm in height, and 130mm in depth. It comes with an outer sleeve that not only protects the calendar but also gives it a luxurious appearance. The calendar has a hinged opening that opens from the center, and the door is a 3-sided tray-both, adding to its functionality. The box itself is a simple tray with some card attached inside the door and tray-both doors, which acts as a basic hinge.
To further enhance its aesthetic appeal, the Advent Calendar features an inner tray that creates a shoulder box effect when the door is closed, giving it a line effect that complements the hinge. With its innovative design and attention to detail, the Advent Calendar stands out in the beauty industry.
A collection of 25 boxes varying in size have been manufactured with an interior print and adorned with a lovely blue hue. These boxes have been constructed with sturdy 1.5mm board material, while the interior tray is crafted from 3mm board material and equipped with firm partitions to keep the contents safe and tidy.
To enhance their design, uncoated paper was utilized, lending a natural and environmentally-friendly quality to the boxes. These boxes are versatile and adaptable for packaging a range of products due to their assorted sizes.
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