Liberty of London – Bespoke Printed Advent Calendar Showcasing Iconic British Design

Liberty of London is a British luxury department store that is renowned for its distinctive fabric prints and designs. It was founded in 1875 by Arthur Liberty and has since become a world-famous destination for shoppers seeking unique and high-quality textiles, clothing, accessories, and homeware. The store is particularly well-known for its floral and paisley prints, which have been used to create a range of products. Liberty’s prints are created in-house by a team of designers and are often inspired by historical patterns or exotic locations.

Today, Liberty of London remains a popular destination for fashion and design enthusiasts who value the store’s commitment to quality, creativity, and timeless style.

Its 2021 branded advent calendar is a luxurious and elegant way to count down the days to Christmas, and it is sure to impress anyone who receives it. For any special occasion or milestone, a luxury advent calendar is the ideal solution to celebrate with event launches, product launches, corporate giveaways, or promotional gifts. It is also a great way to count down to the start of a new season.

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Liberty of London Advent Calendar

Bespoke Advent Calendar Structure and Premium Build

This custom advent calendar was constructed using high-quality 1000 micron rigid box board to ensure durability and strength. With its generous external dimensions of 430mm (H) x 430mm (W) x 110mm (D), the calendar offered an impressive display piece for home or retail settings. Both doors opened from the centre, creating a wardrobe-style effect — a classic presentation style that added an air of theatre to the daily reveal.

A standout functional feature was the use of concealed magnets on the inner door panel, keeping the calendar securely closed when not in use. To complement this, a coordinating belly band packaging sleeve wrapped around the centre — printed with the same design as the main calendar — making this luxurious advent calendar visually cohesive even before unwrapping.

This structural build was not only sturdy and elegant, but also a strategic branding opportunity — reinforcing Liberty’s commitment to excellence while positioning it among top-tier advent calendar manufacturers.

Bespoke Advent Calendar

Fragrance and Cosmetic Advent Calendar with Iconic Liberty Design

What made the Liberty cosmetic advent calendar truly distinct was its seamless integration of the brand’s signature design language. The interior of the calendar, including both the doors and drawers, was covered in a custom repeat print of one of Liberty’s most famous patterns. The result was a continuous, flowing design that reflected the brand’s artistic heritage and seasonal whimsy.

Each drawer was manufactured from rigid board and fit snugly into shelf dividers within the internal tray. Drawers featured thumb cut-outs for ease of access and were numbered in raised gold foil — adding a festive, tactile element that elevated the experience. The lining of the drawer interiors was coloured to match the golden tones of the design, reinforcing an elegant and immersive reveal each day.

Drawer dimensions were thoughtfully standardised at 105mm (L) x 82mm (W) x 82mm (D), allowing Liberty to house an impressive variety of small gifts, fragrances, and beauty products. The result was not just a functional item, but a beauty advent calendar and fragrance advent calendar that embodied the values of the brand in every detail.

Advent Calendar Interior

Custom Design Celebrates Brand Identity and Iconic Architecture

To further enhance its appeal as a corporate branded advent calendar, Liberty of London chose to feature its world-famous Tudor-style storefront as the centrepiece of the calendar’s exterior artwork. Printed in full colour with detailed illustrations, the calendar paid homage to the brand’s roots while reinforcing its role as a British cultural symbol of quality and design.

Accents of white foil were added to the snow details to give the building artwork extra depth and shimmer, while the Liberty logo on the back of the calendar was finished in gold foil — reinforcing the brand’s royal associations and giving the entire piece a celebratory finish.

This visual storytelling helped Liberty stand out in a crowded market of traditional advent calendars by combining heritage with innovation. It also made the calendar an ideal candidate for promotional advent calendars or seasonal gifting in corporate, retail, and hospitality contexts.

Branded Luxury Calendar Design

Our Case Studies

MS Lending – 3 Years of Projects

From 2022 to 2024, Magellan crafted luxury advent calendars with miniature drinks and chocolates for MS Lending, combining festive gifting with brand impact..

Geoteric

Magellan designed a premium branded desktop advent calendar for Geoteric, combining festive charm with professional impact.

Rigby Capital Europe

Magellan created a bespoke 16-day luxury advent calendar for Rigby Capital Europe, combining premium packaging and curated gifts to deliver an elegant and impactful corporate gifting experience.

Latest Blog Posts

We and our clients were so impressed with the Luxury Drink Advent Calendars. Such a fun and inventive way to promote our company!

MS Lending

Harrods do Luxury Beauty Advent Calendars every year! They are such a great way to get people excited about what we offer.

Harrods

Everyone loved the traditional advent calendars and matching card. Would definitely recommend this as a small gift to clients.

NAVIEN

We did branded chocolate advent calendars in 2021 and were amazed with the results. We have been and will continue to get more with a different design every year.

CARWOW