Carwow is a big online car buying and selling experience with 12+ million trusting users. They can help people discover the best new car, compare offers and buy directly from trusted dealers.
Carwow approached us envisioning custom traditional advent calendars with their brand printed on, which would then be sent out to both their customers and car manufactures that they work with.
The design was to be simple but effective, have a seasons greeting as it was going to be sent out in time for Christmas and have their logo within the whole design.
Traditional custom advent calendars with 25 doors were made for Carwow. The branded calendar itself was digitally printed across the whole box with perforated windows.
The front and back had different prints, the front design run across the edges to make it flow. The front had a simple snowflake design with a a christmas greeting and their printed to match the design. The colour of the brand at the time was used as the overall colour on the Christmas calendar, to display the company's image as much as possible. The back of the printed calendar then displayed the company's website and other important information such as the ingredients.
The chocolates inside were made within the same company giving the clients a better lead time to work with and are actually suitable for vegetarians, kosher and halal.
Each custom advent calendar was packaged in an individual external envelope and sent off with printed labels to one UK mainland address.
Quantity: 1200
Size 200mm x 275mm x 10mm
Weight: 75g
Gross weight in mailer: 170g
Looking to countdown to a product launch? Wanting to thank your straff? Bespoke advent calendars are becoming an increasingly effective strategy for businesses because they showcase products and capture the attention of many. Recognising this, Guinness leveraged such strategies to help them stand out in the highly competitve drinks industry. Explore the finer details of the luxurious Guinness 2023 Drinks Advent Calendar below!
Enhanced Anticipation - To heighten the excitment, the Guinness advent calendars featured double doors that facilitated the unveiling process, revealing the 12 draws inside. This design creates a sense of luxury and left recipients eager to explore further upon first impressions.
Captivating Print - Each advent calendar featured a full digital print, and keeping with the festive season, Guinness chose a desgin that subttly showcased this theme while also highlighting their name; this clever design allowed for instant brand recognition. To enhance durability, the calendars included anti-scuff lamination to maintain their pristine condition.
Large Branding Area - These 12 day calendars, with internal dimensions of 258mm x 205 mm x 122mm, provide a substantual space for branding options in which Guinness took advantage off; showcasing their name and brand logo. This underlines the attention to detail that went into creative process of the luxurious advent calendars.
Element of Safety - The advent calendars were designed to ensure the safety of the 12 miniature bottles of alcohol they contained, preventing any damage during transportation abd avoiding disapointed recipients. Made from rigid board material, the calendars featured a draw alignment of 4x3 for added support; these thoughtful details were implimented with recipient's satisfaction in mind.
The success of this project is evident; it engages an audience with its beautiful design, which allows for instant recognition. This strategy places Guinness at the forefront of the drinks market throughout the festive season - moreover these advent calendars create long-lasting impressions among recipients.
Interested in creating your own? Contact us today at sales@magellanworld.com or +44 (0)1276 450220
