+44 (0)1276 450 220
sales@magellanworld.com
Carwow-logo-case-study-advent-calendar

The Client & Brief

Carwow is a big online car buying and selling experience with 12+ million trusting users. They can help people discover the best new car, compare offers and buy directly from trusted dealers.

Carwow approached us envisioning custom traditional advent calendars with their brand printed on, which would then be sent out to both their customers and car manufactures that they work with. 

The design was to be simple but effective, have a seasons greeting as it was going to be sent out in time for Christmas and have their logo within the whole design.

The Client & Brief

Traditional Advent Calendar

Traditional custom advent calendars with 25 doors were made for Carwow. The branded calendar itself was digitally printed across the whole box with perforated windows. 

The front and back had different prints, the front design run across the edges to make it flow. The front had a simple snowflake design with a a christmas greeting and their printed to match the design. The colour of the brand at the time was used as the overall colour on the Christmas calendar, to display the company's image as much as possible. The back of the printed calendar then displayed the company's website and other important information such as the ingredients.

The chocolates inside were made within the same company giving the clients a better lead time to work with and are actually suitable for vegetarians, kosher and halal.

traditional-advent-calendar-carwow-2021
Traditional Advent Calendar
packaging-outermailers-advent-calendars

Dimensions & Packaging

Each custom advent calendar was packaged in an individual external envelope and sent off with printed labels to one UK mainland address.

Quantity: 1200
Size 200mm x 275mm x 10mm
Weight: 75g
Gross weight in mailer: 170g

Dimensions & Packaging

Our Case Studies

 

Traditional-advent-calendar-onesource-vitual

OneSource Virtual


4000 greeting cards plus 30 day advent calendars to match, sent out to clients and customers.
Traditional-advent-calendar-carwow

Carwow 2022


Traditional advent calendar sent out to car manufacturers and clients.
Traditional-advent-calendar-Navien

Navien 2022


1400 digitally printed traditional advent calendars with a matching greeting card.


9th May 2023« All News Items

Unwrap the Magic: Why Custom Advent Calendars Are the Perfect Branding Tool for Businesses

custom-calendars-blog

The holiday season is a time of joy, anticipation, and celebration. It's also a fantastic opportunity for businesses to strengthen their brand, engage with customers, and create lasting memories. One remarkable way to achieve all of this is through custom advent calendars. In this blog post, we'll explore the reasons why businesses should consider custom advent calendars as a powerful branding tool, drawing inspiration from the website customadventcalendars.co.uk.

1. Captivating Customer Engagement: Custom advent calendars offer a unique and interactive way to engage with customers. By creating a branded advent calendar, businesses can turn each day of December into a delightful surprise for their target audience. With a custom design, featuring company logos, colors, and personalized messages, businesses can build anticipation and strengthen their brand's presence throughout the holiday season.

 

2. Memorable Brand Impressions: When businesses customize advent calendars with their brand elements, they are not just offering a festive treat but also embedding their company's image in the hearts and minds of their customers. Every time a recipient opens a door or enjoys a delicious treat, they are reminded of the business behind the calendar. This sustained exposure helps to foster a positive brand association and increases the chances of customer retention and loyalty.

 

3. Stand Out from the Crowd: In a saturated market, it's crucial for businesses to find creative ways to stand out. Custom advent calendars offer a fantastic opportunity to do just that. By designing unique and eye-catching calendars, businesses can differentiate themselves from competitors and leave a lasting impression on their target audience. The customadventcalendars.co.uk website offers a wide range of design options, allowing businesses to tailor their calendars to match their brand's personality and values.

 

4. Versatility for Various Industries: Custom advent calendars are not limited to a specific industry. From retail to hospitality, healthcare to technology, any business can benefit from this branding tool. The versatility lies in the ability to customize the calendar's content, ensuring it aligns with the target audience's preferences and interests. For instance, a tech company might include small gadgets or tech-themed trivia, while a beauty brand could provide mini beauty products or makeup tips. The possibilities are endless, making it adaptable to different industries and customer segments.

 

5. Experiential Marketing: The charm of custom advent calendars extends beyond the physical product. Businesses can leverage the digital realm to enhance the experience. By integrating augmented reality (AR) or QR codes on the calendar, companies can provide additional surprises, exclusive offers, or entertaining content when recipients scan the doors. This combination of offline and online experiences creates a multi-dimensional journey that captivates and delights customers, reinforcing the brand's message and building a sense of community.

 

Custom advent calendars are more than just a holiday tradition. They serve as a powerful branding tool for businesses, offering captivating customer engagement, creating lasting brand impressions, helping companies stand out, and providing versatility across various industries. With the ability to customize the design, content, and even incorporate interactive elements, businesses can truly make the most of the holiday season and leave a memorable impact on their target audience. So, unwrap the magic of custom advent calendars and let your brand shine this holiday season!

Call Our Experts Now!