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Carwow-logo-case-study-advent-calendar

The Client & Brief

Carwow approached us for the second year in a row to make their traditional advent calendars. This year we produced only 200 within the timeframe given, which were sent out to just the car manufactures/suppliers that they work with.

Carwow is trusted with 12+ million users where they can buy or sell cars. Customers can discover the best new car, compare offers and buy directly from trusted dealers.

The design was different compared to the previous year and was made to stand out more.

The Client & Brief

Traditional Advent Calendar

25 door traditional advent calendars were made with the same dimensions as the year before but with a completely different design. 25 milk chocolates were placed inside that are suitable for vegetarians, kosher and halal.

The custom advent calendar itself was created from a digitally printed box with perforated windows.

The front and back images had the same woodland background with snow but just the front had added images and text. The back did provide all necessary nutritional information. The main print itself used the new and nearest colours to their company logo with a large round image representing a car coming home for Christmas. We loved this idea as it really represented the brand and gave that warming feeling seeing the Christmas additions. The text was made bigger and included a greeting and their logo.

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Traditional Advent Calendar
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Dimensions & Packaging

Each custom advent calendar was packaged in an individual outer mailer and sent off with printed labels to 125 individual addresses and the other 75 to one UK mainland address.

Quantity: 200
Size 200mm x 275mm x 10mm
Weight: 75g
Gross weight in mailer: 170g

Dimensions & Packaging

Our Case Studies

 

Traditional-advent-calendar-carwow

Carwow 2021


1200 individually packed traditional advent calendars with 25 perforated doors.
Traditional-advent-calendar-onesource-virtual

OneSource Virtual


4000 greeting cards plus 30 day advent calendars to match, sent out to clients and customers.
Traditional-advent-calendar-Navien

Navien 2022


1400 digitally printed traditional advent calendars with a matching greeting card.


12th September 2024« All News Items

Affordable Self-Promo Advent Calendars: A Perfect Alternative to Luxury Rigid Board Ones

custom-calendars-blog

 

The festive season is a time of joy, anticipation, and togetherness, and what better way to celebrate than with an advent calendar that counts down the days to Christmas or other special occasions? For businesses, advent calendars offer a unique opportunity to promote their brand, products, or services in a fun and engaging way. While luxury rigid board advent calendars are popular for their high-end appeal, they can be quite expensive. However, there’s an equally exciting alternative that combines cost-effectiveness with creativity: traditional self-promo advent calendars.

 

Traditional Advent Calendars: A Budget-Friendly Option:
Traditional advent calendars are a fantastic choice for businesses looking to create memorable promotional products without breaking the bank. These calendars, typically filled with delightful milk chocolate squares, offer a fun and interactive way to count down to Christmas, a product launch, or any special event. Made in the UK, these chocolates are suitable for vegetarians, kosher, and halal, ensuring they cater to a wide audience.

What sets these advent calendars apart is their customisability. Businesses can personalise each calendar with their unique artwork and have it printed in eye-catching full colour. Whether you choose to print on one side or both, the large branding area provides ample space to showcase your logo, message, or design. Additionally, you can add a unique message or image behind each door, making the countdown even more exciting for recipients.

The dimensions of these calendars are slightly smaller than A4, making them compact yet impactful. With a minimum order quantity of 100 units, they are an ideal choice for small to medium-sized businesses looking to create a significant impression during the festive season. For added freshness, foil backing can be included at an extra cost, ensuring that the luxurious chocolates inside stay deliciously fresh.

 

Ramadan Advent Calendars: A Thoughtful Twist on Tradition:
While Christmas advent calendars are a staple of the festive season, businesses can also consider Ramadan advent calendars as a unique promotional tool. Ramadan, the ninth month of the Islamic calendar, is observed by Muslims worldwide as a time of fasting, prayer, and reflection. A Ramadan advent calendar offers a thoughtful and culturally sensitive way to engage with Muslim customers during this significant time.

Like the traditional advent calendars, Ramadan calendars can be fully customised with your artwork and messages. These calendars feature 30 doors, representing each day of Ramadan, with a sweet treat behind each one to be enjoyed at Iftar, the evening meal that breaks the fast. This not only adds a touch of fun to the fasting period but also provides an educational element, with messages of Hadith or other meaningful quotes behind each door.

Ramadan advent calendars can also be designed as desktop versions, which are smaller yet equally impactful. These calendars are digitally printed with Ramadan-themed designs and can include your company’s logo, making them an excellent promotional gift for Muslim families or businesses during the holy month.

 

The Perfect Promotional Tool:
Self-promo advent calendars, whether for Christmas or Ramadan, offer a budget-friendly alternative to luxury rigid board options. They allow businesses to creatively engage with their audience, building brand awareness and loyalty during the festive season. With options to customise both the design and the contents, these calendars are versatile, memorable, and, most importantly, cost-effective.

So, if you’re looking for a way to spread holiday cheer while promoting your brand, consider opting for traditional or Ramadan advent calendars. They’re not just a sweet treat—they’re a sweet deal for your marketing strategy.

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