Carwow approached us for the second year in a row to make their traditional advent calendars. This year we produced only 200 within the timeframe given, which were sent out to just the car manufactures/suppliers that they work with.
Carwow is trusted with 12+ million users where they can buy or sell cars. Customers can discover the best new car, compare offers and buy directly from trusted dealers.
The design was different compared to the previous year and was made to stand out more.
25 door traditional advent calendars were made with the same dimensions as the year before but with a completely different design. 25 milk chocolates were placed inside that are suitable for vegetarians, kosher and halal.
The custom advent calendar itself was created from a digitally printed box with perforated windows.
The front and back images had the same woodland background with snow but just the front had added images and text. The back did provide all necessary nutritional information. The main print itself used the new and nearest colours to their company logo with a large round image representing a car coming home for Christmas. We loved this idea as it really represented the brand and gave that warming feeling seeing the Christmas additions. The text was made bigger and included a greeting and their logo.
Each custom advent calendar was packaged in an individual outer mailer and sent off with printed labels to 125 individual addresses and the other 75 to one UK mainland address.
Quantity: 200
Size 200mm x 275mm x 10mm
Weight: 75g
Gross weight in mailer: 170g
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