Charlotte Tilbury is a world-renowned makeup artist who has worked with some of the biggest names in fashion and entertainment. In 2013, she launched her own eponymous makeup and skincare brand, which quickly became one of the most sought-after luxury beauty brands in the world. Charlotte Tilbury's products are known for their high-quality ingredients, beautiful packaging, and luxurious formulas that deliver beautiful results. From her iconic "Pillow Talk" lipstick to her Magic Cream moisturizer, Charlotte Tilbury's products are beloved by beauty enthusiasts around the world.
Given the brand's reputation for luxury and indulgence, it's no surprise that Charlotte Tilbury would release a luxury advent calendar. The Charlotte Tilbury advent calendar is an annual release that's eagerly anticipated by beauty lovers everywhere. The calendar is filled with a selection of the brand's most popular products, including makeup, skincare, and fragrance. Each day leading up to Christmas, you'll open a new door to reveal a new beauty treat that's sure to delight and inspire.
The Charlotte Tilbury Luxury Advent Calendar for 2020 was an exceptional piece of craftsmanship. The external dimensions of the box were 270mm W x 160mm D x 255mm H, making it a substantial size that would stand out amongst other advent calendars. The box was constructed with a 2mm rigid board that ensured it was sturdy and durable. This was particularly important as the contents of the advent calendar were premium luxury beauty products that required a box that would protect them.
The advent calendar was designed with a magnetic flap at the top that could be lifted open with ease. The magnetic flap ensured that the box remained securely closed when not in use. Upon opening the magnetic flap, a ribbon held the lip open on either side, providing a clear view of the contents of the box. The top of the box was hinged on at the back with paper, which added to the elegance and sophistication of the design.
When the lid was opened, the depth of the tray inside was 30mm internal. This provided ample space to store the 12 luxury beauty products that were included in the advent calendar. The tray was also designed with individual compartments to keep the products separate and organized.
The Luxury Advent Calendar is a product that exudes elegance and sophistication. Its design is characterized by the unique star diamond drawer pulls that add an extra layer of glamour to the already luxurious design. These drawer pulls are not only stylish, but they are also functional, making it easy for users to access the treats inside.
Another notable feature of the Luxury Advent Calendar is the intricate gold and silver foil design on the printed paper that covers the calendar. The foil adds an extra layer of shimmer and shine, making the calendar stand out from other traditional advent calendars. The foil is not only used to highlight the logo but also the text, creating a cohesive design that is both eye-catching and elegant.
The hexagonal shape of the Luxury Advent Calendar adds to its unique design, as it deviates from the traditional rectangular or square shape of most advent calendars. The corners have been cut off to create the hexagonal shape, giving the calendar a modern and contemporary look. Additionally, a hexagonal piece of rigid board has been added to the inside lid to create a two-tiered effect, making it more functional and providing a hiding place for the ribbons.
This Custom Advent Calendar is a unique and personalized way to count down the days until Christmas. The system of drawers allows for a variety of treats and surprises to be stored within, making it perfect for both children and adults. Although there is wasted space on the two sides of the calendar due to the non-hexagonal shape of the drawers, this does not take away from its overall functionality and charm.
The slots made for the drawers to slide in are well-crafted and efficient, allowing for easy access to each compartment. The dividers, made from 3mm rigid board, provide the necessary stability and organization for the contents of the drawers. The top large drawers are staggered, giving the calendar an interesting visual appeal while still maintaining its practicality.
The drawers themselves vary in size, with the larger ones measuring 150mm D x 110mm W x 30mm H and the smaller ones measuring 150mm D x 72mm W x 30mm H. The large drawer at the bottom has the same width and depth as the others, but with a height of 45mm, while the smaller drawer next to it has the same dimensions as the other small drawers but with the increased height of 45mm. Some of the drawers even feature small folding box board fitments made with the same paper, and are lined with bronze paper, adding to the overall aesthetic of the Advent Calendar.
In the ever-evolving landscape of marketing strategies, custom advent calendars have emerged as a powerful tool to engage customers, build brand loyalty, and foster year-round excitement. Creating a successful branded custom advent calendar requires careful planning, thoughtful execution, and a deep understanding of your target audience. In this blog, we'll explore practical tips and best practices to help businesses craft an impactful custom advent calendar campaign that delivers the desired results.
1. Define Clear Objectives
Begin your custom advent calendar journey by setting clear and measurable objectives. Ask yourself: What do you want to achieve with this campaign? Whether it's increasing sales, driving website traffic, promoting new products, or building brand awareness, defining your goals will guide your strategy and help you measure the success of your campaign effectively.
2. Know Your Audience
Understanding your target audience is essential for creating a custom advent calendar that resonates with them. Conduct thorough market research to identify their preferences, interests, and pain points. This knowledge will enable you to tailor your calendar's content, gifts, and promotions to align with their expectations and build a stronger emotional connection.
3. Choose a Theme that Reflects Your Brand
A cohesive theme is the backbone of a successful custom advent calendar. Select a theme that not only aligns with your brand identity but also captivates your audience. Whether it's centered around your products, your company's values, or a particular lifestyle, ensure that the theme is compelling and consistent throughout the calendar.
4. Plan Engaging Content for Each Day
The heart of your custom advent calendar lies in the content behind each door. Curate engaging and valuable content that excites and delights your audience daily. Incorporate a mix of exclusive offers, sneak peeks, interactive experiences, behind-the-scenes insights, and user-generated content to keep participants eagerly awaiting each new surprise.
5. Embrace Personalisation
Personalisation is the key to creating a memorable custom advent calendar experience. Tailor gifts and promotions to individual preferences whenever possible. Use customer data to segment your audience and offer relevant content based on their past interactions with your brand. Personalisation enhances customer satisfaction and boosts the likelihood of repeat engagement.
6. Utilise Multiple Platforms
Maximise the reach of your custom advent calendar campaign by utilising multiple marketing platforms. Leverage your website, social media channels, email newsletters, and even physical stores to promote the calendar and encourage participation. A multichannel approach ensures that your message reaches a wider audience and drives more engagement.
7. Create a Buzz with Teasers
Generate anticipation and excitement around your custom advent calendar by teasing its launch. Offer sneak peeks of the content or reveal hints about the gifts and promotions to come. This teaser campaign can build momentum and encourage potential participants to stay tuned for the big reveal.
8. Monitor and Measure Results
Throughout the custom advent calendar campaign, closely monitor its performance and track key metrics related to your objectives. Analyse the data to gain insights into participant behavior, popular content, and overall engagement levels. Use this data to make real-time adjustments if necessary and to inform future marketing strategies.
9. Encourage Social Sharing
Capitalising on user-generated content and encouraging participants to share their experiences on social media can significantly amplify the impact of your custom advent calendar. Consider running contests or giveaways that reward participants for sharing their calendar journey, thereby increasing brand visibility and engagement.
10. Finish Strong and Express Gratitude
As the custom advent calendar comes to an end, finish the campaign with a memorable and impactful closing message. Express gratitude to participants for their engagement and support throughout the journey. Consider offering exclusive post-calendar promotions to maintain momentum and keep participants connected with your brand.
A well-executed branded custom advent calendar can be a game-changer for businesses, providing a unique opportunity to engage customers and achieve marketing objectives all year round. By following these practical tips and best practices, businesses can create a successful custom advent calendar that leaves a lasting impression on participants and strengthens the bond between the brand and its audience. Embrace the magic of personalised advent calendars and unlock the potential for a truly unforgettable marketing campaign.
