Our Case Studies
Selfridges 2021
Premium advent calendar with 25 differently sized drawers. 3000 micron rigid board case box.
Cult Beauty is a renowned online retailer specialising in luxury beauty products. With a carefully curated selection of high-end skincare, makeup, haircare, and wellness items, Cult Beauty has established itself as a go-to destination for beauty enthusiasts seeking premium, cult-favourite brands. The company has gained a strong reputation for its commitment to quality and effectiveness, showcasing a range of products that cater to diverse skin types, concerns, and personal preferences.
The decision for Cult Beauty to create a luxury advent calendar aligns perfectly with their brand identity and customer base. By curating a luxury advent calendar, Cult Beauty caters to beauty enthusiasts who seek both indulgence and discovery. The calendar serves as an opportunity for customers to experience a wide array of luxurious, high-end products from their favourite brands, providing a daily dose of excitement and enhancing the festive spirit. This limited-edition offering not only allows Cult Beauty to showcase their expertise in selecting top-tier beauty items but also provides an avenue for customers to try new products and potentially find new favorites in the process.
The cult beauty advent calendar is a beautifully designed and carefully crafted product. With its external dimensions measuring 330mm in width, 440mm in height, and 140mm in depth, it showcases a spacious and sturdy structure. The calendar features a 3mm rigid board tray, providing durability and stability. It is encased by a 2mm board case, mounted on either side, adding an extra layer of protection.
Inside the advent calendar, there are 25 internal boxes, each holding a delightful surprise. The front doors of the calendar are secured shut with magnets, ensuring that the contents remain safely hidden until the designated day arrives. One magnet is strategically placed on the rigid board logo disc, adding an elegant touch to the overall design. The dividers inside the calendar are made of 3mm rigid board, maintaining the structure and organization of the compartments.
Additionally, the internal drawers are constructed with 1500 micron board, offering a smooth and convenient opening experience for each day's surprise. The attention to detail and quality materials used in the cult beauty advent calendar make it a truly special and sought-after item for beauty enthusiasts.
The internal drawers vary slightly in their configurations, but all have the following external dimensions:
The cult beauty advent calendar exudes elegance and attention to detail. Its disc and calendar are crafted with uncoated paper, which adds a sophisticated touch. The uncoated paper is adorned with a delicate line design, creating a visually appealing texture that runs throughout the entire calendar. Each drawer is meticulously lined with the same paper, ensuring a cohesive and luxurious look. Moreover, the drawers feature thumb cut-outs, making it effortless to reveal the hidden beauty treasures inside.
Not only does the cult beauty advent calendar impress with its stylish design, but it also pays meticulous attention to colour coordination. Every drawer is adorned with the same coloured pink straw, perfectly matching the overall design scheme. This thoughtful inclusion adds a delightful touch of whimsy while maintaining the calendar's cohesive aesthetic. It's these small yet significant details that elevate the cult beauty advent calendar and make it a coveted item for beauty enthusiasts looking to indulge in daily surprises throughout the holiday season.
The holiday season is a time of joy, giving, and spreading cheer. One popular and effective way for businesses to engage with their audience during this festive period is by offering luxury advent calendars. These beautifully designed calendars provide a delightful countdown to Christmas and can be customised to reflect your brand's unique identity and values. In this blog post, we will explore creative ways to personalise luxury advent calendars, from packaging and contents to the overall design, allowing you to create a memorable and impactful experience for your customers.
1. Reflect Your Brand's Aesthetic: When customising luxury advent calendars, it's crucial to ensure they align with your brand's aesthetic. Consider incorporating your logo, colour scheme, and overall design elements into the calendar's packaging. This will create a cohesive and recognisable visual identity, reinforcing your brand in the minds of your customers.
2. Curate Tailored Contents: Luxury advent calendars are all about surprises and delighting your customers each day leading up to Christmas. Take the opportunity to curate contents that align with your brand and resonate with your target audience. This could include exclusive products, limited editions, or even collaborations with other brands that complement your offerings. Remember, the more unique and valuable the contents, the greater the excitement and anticipation for each day.
3. Embrace Sustainability: In today's environmentally conscious world, incorporating sustainability into your luxury advent calendar can enhance your brand's reputation and appeal. Opt for eco-friendly packaging materials, such as recyclable or biodegradable options, to showcase your commitment to sustainability. Consider partnering with ethical suppliers or featuring products that promote sustainable living, further reinforcing your brand's values.
4. Engage Through Interactive Design: Make your luxury advent calendar an interactive experience for your customers. Consider incorporating interactive elements such as hidden compartments, puzzles, or QR codes that lead to exclusive digital content. By adding an extra layer of engagement, you can create a memorable experience that extends beyond the physical calendar, fostering a deeper connection with your brand.
5. Personalisation and Limited Editions: Offering personalised luxury advent calendars or limited editions can generate excitement and exclusivity among your customers. This customisation can be as simple as including the recipient's name on the packaging or tailoring the contents to their preferences. Limited editions, featuring unique designs or rare items, can create a sense of urgency and encourage customers to act swiftly, enhancing the calendar's perceived value.
6. Collaborate with Influencers or Artists: Partnering with influencers or artists can add a touch of creativity and uniqueness to your luxury advent calendar. Collaborate with influencers who align with your brand values to create co-branded calendars or include their signature items. Alternatively, commission an artist to design a one-of-a-kind calendar or contribute artwork to the packaging. These collaborations can generate buzz, expand your reach, and make your calendar stand out from the competition.
Conclusion: Customising luxury advent calendars presents a tremendous opportunity for businesses to showcase their brand, engage with customers, and create a memorable holiday experience. By reflecting your brand's aesthetic, curating tailored contents, embracing sustainability, incorporating interactive design elements, offering personalisation and limited editions, and collaborating with influencers or artists, you can create a truly unique and remarkable advent calendar that resonates with your target audience. Remember, the key is to capture the spirit of the season while authentically representing your brand and its values. Happy customising, and may your luxury advent calendar become a cherished holiday tradition for your customers!