Our Case Studies
Selfridges 2021
Premium advent calendar with 25 differently sized drawers. 3000 micron rigid board case box.
Cult Beauty is a renowned online retailer specialising in luxury beauty products. With a carefully curated selection of high-end skincare, makeup, haircare, and wellness items, Cult Beauty has established itself as a go-to destination for beauty enthusiasts seeking premium, cult-favourite brands. The company has gained a strong reputation for its commitment to quality and effectiveness, showcasing a range of products that cater to diverse skin types, concerns, and personal preferences.
The decision for Cult Beauty to create a luxury advent calendar aligns perfectly with their brand identity and customer base. By curating a luxury advent calendar, Cult Beauty caters to beauty enthusiasts who seek both indulgence and discovery. The calendar serves as an opportunity for customers to experience a wide array of luxurious, high-end products from their favourite brands, providing a daily dose of excitement and enhancing the festive spirit. This limited-edition offering not only allows Cult Beauty to showcase their expertise in selecting top-tier beauty items but also provides an avenue for customers to try new products and potentially find new favorites in the process.
The cult beauty advent calendar is a beautifully designed and carefully crafted product. With its external dimensions measuring 330mm in width, 440mm in height, and 140mm in depth, it showcases a spacious and sturdy structure. The calendar features a 3mm rigid board tray, providing durability and stability. It is encased by a 2mm board case, mounted on either side, adding an extra layer of protection.
Inside the advent calendar, there are 25 internal boxes, each holding a delightful surprise. The front doors of the calendar are secured shut with magnets, ensuring that the contents remain safely hidden until the designated day arrives. One magnet is strategically placed on the rigid board logo disc, adding an elegant touch to the overall design. The dividers inside the calendar are made of 3mm rigid board, maintaining the structure and organization of the compartments.
Additionally, the internal drawers are constructed with 1500 micron board, offering a smooth and convenient opening experience for each day's surprise. The attention to detail and quality materials used in the cult beauty advent calendar make it a truly special and sought-after item for beauty enthusiasts.
The internal drawers vary slightly in their configurations, but all have the following external dimensions:
The cult beauty advent calendar exudes elegance and attention to detail. Its disc and calendar are crafted with uncoated paper, which adds a sophisticated touch. The uncoated paper is adorned with a delicate line design, creating a visually appealing texture that runs throughout the entire calendar. Each drawer is meticulously lined with the same paper, ensuring a cohesive and luxurious look. Moreover, the drawers feature thumb cut-outs, making it effortless to reveal the hidden beauty treasures inside.
Not only does the cult beauty advent calendar impress with its stylish design, but it also pays meticulous attention to colour coordination. Every drawer is adorned with the same coloured pink straw, perfectly matching the overall design scheme. This thoughtful inclusion adds a delightful touch of whimsy while maintaining the calendar's cohesive aesthetic. It's these small yet significant details that elevate the cult beauty advent calendar and make it a coveted item for beauty enthusiasts looking to indulge in daily surprises throughout the holiday season.
As the new year dawns, it's the perfect opportunity to revitalise your marketing strategy and make your business shine all year long. One unique and captivating approach to consider is leveraging custom advent calendars. These delightful promotional tools are not just for the holiday season – they can provide an enduring marketing boost that keeps your brand in the spotlight month after month.
1. Drinks: Elevate your beverage brand's visibility with custom advent calendars that reveal a new flavour or product each day. Whether it's craft beers, wines, or specialty coffees, these calendars create anticipation and a daily connection with your audience.
2. Cosmetics: Beauty brands can make a splash by offering daily makeup or skincare surprises in their custom advent calendars. It's a fantastic way to showcase your range, introduce new products, and keep your brand on top of your customers' minds.
3. Candles and Fragrance: Create a multisensory experience with aromatic custom advent calendars. Each day's unveiling of scented candles or fragrances can add a touch of luxury to your marketing strategy, leaving a lasting impression.
4. Confectionery: For sweet-toothed consumers, custom advent calendars filled with delectable chocolates, candies, or gourmet treats provide a daily dose of indulgence. They offer a delightful way to keep your brand front and center.
5. Fashion: Fashion brands can use custom advent calendars to showcase accessories, clothing pieces, or discounts. It's a fashionable way to keep customers engaged and excited about your latest collections.
6. Games: Engage your audience with daily surprises, challenges, or mini-games in custom advent calendars. Gamify your marketing strategy to increase brand interaction and create a sense of fun and anticipation.
7. Stationery: Keep your brand in the hands and on the desks of your customers with custom advent calendars featuring stationery items. Pens, notepads, stickers, and more can be unveiled day by day, ensuring your brand stays top-of-mind.
Custom advent calendars are more than just marketing tools; they're daily reminders of your brand's presence, creativity, and commitment to delighting your audience. Embrace the power of year-round marketing with these engaging and interactive calendars, and watch your brand shine brighter in the new year. Don't wait – it's time to take your marketing to the next level and keep your business thriving all year long!