Our Case Studies
Selfridges 2021
Premium advent calendar with 25 differently sized drawers. 3000 micron rigid board case box.
Cult Beauty is a renowned online retailer specialising in luxury beauty products. With a carefully curated selection of high-end skincare, makeup, haircare, and wellness items, Cult Beauty has established itself as a go-to destination for beauty enthusiasts seeking premium, cult-favourite brands. The company has gained a strong reputation for its commitment to quality and effectiveness, showcasing a range of products that cater to diverse skin types, concerns, and personal preferences.
The decision for Cult Beauty to create a luxury advent calendar aligns perfectly with their brand identity and customer base. By curating a luxury advent calendar, Cult Beauty caters to beauty enthusiasts who seek both indulgence and discovery. The calendar serves as an opportunity for customers to experience a wide array of luxurious, high-end products from their favourite brands, providing a daily dose of excitement and enhancing the festive spirit. This limited-edition offering not only allows Cult Beauty to showcase their expertise in selecting top-tier beauty items but also provides an avenue for customers to try new products and potentially find new favorites in the process.
The cult beauty advent calendar is a beautifully designed and carefully crafted product. With its external dimensions measuring 330mm in width, 440mm in height, and 140mm in depth, it showcases a spacious and sturdy structure. The calendar features a 3mm rigid board tray, providing durability and stability. It is encased by a 2mm board case, mounted on either side, adding an extra layer of protection.
Inside the advent calendar, there are 25 internal boxes, each holding a delightful surprise. The front doors of the calendar are secured shut with magnets, ensuring that the contents remain safely hidden until the designated day arrives. One magnet is strategically placed on the rigid board logo disc, adding an elegant touch to the overall design. The dividers inside the calendar are made of 3mm rigid board, maintaining the structure and organization of the compartments.
Additionally, the internal drawers are constructed with 1500 micron board, offering a smooth and convenient opening experience for each day's surprise. The attention to detail and quality materials used in the cult beauty advent calendar make it a truly special and sought-after item for beauty enthusiasts.
The internal drawers vary slightly in their configurations, but all have the following external dimensions:
The cult beauty advent calendar exudes elegance and attention to detail. Its disc and calendar are crafted with uncoated paper, which adds a sophisticated touch. The uncoated paper is adorned with a delicate line design, creating a visually appealing texture that runs throughout the entire calendar. Each drawer is meticulously lined with the same paper, ensuring a cohesive and luxurious look. Moreover, the drawers feature thumb cut-outs, making it effortless to reveal the hidden beauty treasures inside.
Not only does the cult beauty advent calendar impress with its stylish design, but it also pays meticulous attention to colour coordination. Every drawer is adorned with the same coloured pink straw, perfectly matching the overall design scheme. This thoughtful inclusion adds a delightful touch of whimsy while maintaining the calendar's cohesive aesthetic. It's these small yet significant details that elevate the cult beauty advent calendar and make it a coveted item for beauty enthusiasts looking to indulge in daily surprises throughout the holiday season.
Looking to countdown to a product launch? Wanting to thank your straff? Bespoke advent calendars are becoming an increasingly effective strategy for businesses because they showcase products and capture the attention of many. Recognising this, Guinness leveraged such strategies to help them stand out in the highly competitve drinks industry. Explore the finer details of the luxurious Guinness 2023 Drinks Advent Calendar below!
Enhanced Anticipation - To heighten the excitment, the Guinness advent calendars featured double doors that facilitated the unveiling process, revealing the 12 draws inside. This design creates a sense of luxury and left recipients eager to explore further upon first impressions.
Captivating Print - Each advent calendar featured a full digital print, and keeping with the festive season, Guinness chose a desgin that subttly showcased this theme while also highlighting their name; this clever design allowed for instant brand recognition. To enhance durability, the calendars included anti-scuff lamination to maintain their pristine condition.
Large Branding Area - These 12 day calendars, with internal dimensions of 258mm x 205 mm x 122mm, provide a substantual space for branding options in which Guinness took advantage off; showcasing their name and brand logo. This underlines the attention to detail that went into creative process of the luxurious advent calendars.
Element of Safety - The advent calendars were designed to ensure the safety of the 12 miniature bottles of alcohol they contained, preventing any damage during transportation abd avoiding disapointed recipients. Made from rigid board material, the calendars featured a draw alignment of 4x3 for added support; these thoughtful details were implimented with recipient's satisfaction in mind.
The success of this project is evident; it engages an audience with its beautiful design, which allows for instant recognition. This strategy places Guinness at the forefront of the drinks market throughout the festive season - moreover these advent calendars create long-lasting impressions among recipients.
Interested in creating your own? Contact us today at sales@magellanworld.com or +44 (0)1276 450220