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DIPTYQUE-logo-case-study

Diptyque Luxury Advent Calendar 2021

Diptyque is a luxury French brand that specializes in perfumes, scented candles, and personal fragrance products. The brand is known for its high-quality, unique scents that are created using only the finest raw materials. Diptyque has a long history of creating exquisite products that are enjoyed by discerning customers around the world.

Firstly, advent calendars have become a popular trend in the luxury market, and creating a bespoke version allows Diptyque to offer its customers a unique and memorable experience. Secondly, advent calendars can be a great way to introduce customers to new products or fragrances, as each day reveals a new surprise. Finally, a custom luxury advent calendar can be a great way to build brand loyalty and generate excitement around the brand in the lead up to the holiday season.

Diptyque Luxury Advent Calendar 2021

Fragrance Advent Calendar

The Diptyque advent calendar is a luxurious and stylish advent calendar that is designed to impress. The calendar is made with high-quality materials to ensure durability and sturdiness. It features a 3mm rigid board and a 4-board case with double crease and tray, which provides a solid structure for the calendar. This design allows for easy opening and closing of the calendar while ensuring the safety of the products inside.

When the calendar is opened, it reveals a vanity case-like design that showcases a lower layer with other drawers. These drawers are made of 1000 micron rigid board, which provides a sturdy and strong structure to hold the products inside. Additionally, the inner drawers have another drawer that fits inside to secure the product, ensuring that the products remain in place and do not move around during transportation.

The first layer of the bespoke advent calendar features a blocker area on both sides. This feature ensures that the products in the drawers remain in place and do not move around during transportation. This design is ideal for customers who are looking for an advent calendar that is both practical and stylish.

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Fragrance Advent Calendar
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Customisation

The Diptyque Advent Calendar is a beautifully designed product that is sure to delight anyone who receives it. The calendar has a magnetic front with a ribbon lift attached, making it easy to open and close each day during the festive season. The front of the calendar is not only practical, but also visually stunning, featuring a full colour print with gold foiling that catches the eye.

Upon opening the calendar, you will notice a crease in the lid that has been added to make the product more aesthetically pleasing. This design feature adds a touch of elegance to the product and makes it stand out from other advent calendars on the market.

The branding on the outside of the Diptyque Advent Calendar is a full colour print with gold foiling, which is also featured across the drawers. Each drawer has a ribbon lift attached, adding a luxurious touch to the overall design of the calendar.

The attention to detail in the Luxury Advent Calendar is impressive, with a high level of care taken in the design and manufacturing process. This product is not only practical, but also visually stunning, making it a great gift for anyone who appreciates beauty and style.

Customisation

Luxury Calendar Structure

The Custom Advent Calendar is a well-designed product that provides a great experience for users. The calendar features a sturdy, two-board external case and tray that holds the top layer of drawers, which is fixed to the back panel by laminated card, allowing it to swing open with ease. The tray internal dimensions are 260mm L x 160mm W x 65mm D, providing ample space for items to be stored.

The internal boxes that slide inside the outer drawers are also well-designed, featuring foam fitments to protect items from damage during transportation. There are two sizes of boxes included in the calendar, the little boxes measuring 55mm L x 55mm D x 55mm W and the bigger boxes measuring 120mm L x 55mm D x 55mm W. This allows for a variety of different items to be included in the calendar, making it a versatile and exciting product.

Once the top layer of drawers is opened, the bottom tray is revealed. The drawers in the bottom tray are the same sizes as the top trays, with the exception of the large drawer, which measures 240mm Lx 110mm W x 55mm D. This provides even more space for items to be stored and allows for larger items to be included in the calendar. Overall, the internal dimensions of the entire calendar are 330mm L x 270mm W x 150mm D, making it a substantial product that is sure to impress.

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Luxury Calendar Structure

Our Case Studies

 

Luxury-selfridges-advent-calendar-case-study

Selfridges 2021


Premium advent calendar with 25 differently sized drawers. 3000 micron rigid board case box.
Luxury-beauty-advent-calendar-harrods-case-study

Harrods 2018


Harrods produced a beauty advent calendar with a fine linen material and foil printing for the design.
miniature-drinks-advent-calendar-ms-lending

MS Lending


24 drawer rigid board calendar with a full colour CMYK print. Designed, sourced, manufactured, personally fulfilled, packaged and sent out.


9th May 2023« All News Items

Unwrap the Magic: Why Custom Advent Calendars Are the Perfect Branding Tool for Businesses

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The holiday season is a time of joy, anticipation, and celebration. It's also a fantastic opportunity for businesses to strengthen their brand, engage with customers, and create lasting memories. One remarkable way to achieve all of this is through custom advent calendars. In this blog post, we'll explore the reasons why businesses should consider custom advent calendars as a powerful branding tool, drawing inspiration from the website customadventcalendars.co.uk.

1. Captivating Customer Engagement: Custom advent calendars offer a unique and interactive way to engage with customers. By creating a branded advent calendar, businesses can turn each day of December into a delightful surprise for their target audience. With a custom design, featuring company logos, colors, and personalized messages, businesses can build anticipation and strengthen their brand's presence throughout the holiday season.

 

2. Memorable Brand Impressions: When businesses customize advent calendars with their brand elements, they are not just offering a festive treat but also embedding their company's image in the hearts and minds of their customers. Every time a recipient opens a door or enjoys a delicious treat, they are reminded of the business behind the calendar. This sustained exposure helps to foster a positive brand association and increases the chances of customer retention and loyalty.

 

3. Stand Out from the Crowd: In a saturated market, it's crucial for businesses to find creative ways to stand out. Custom advent calendars offer a fantastic opportunity to do just that. By designing unique and eye-catching calendars, businesses can differentiate themselves from competitors and leave a lasting impression on their target audience. The customadventcalendars.co.uk website offers a wide range of design options, allowing businesses to tailor their calendars to match their brand's personality and values.

 

4. Versatility for Various Industries: Custom advent calendars are not limited to a specific industry. From retail to hospitality, healthcare to technology, any business can benefit from this branding tool. The versatility lies in the ability to customize the calendar's content, ensuring it aligns with the target audience's preferences and interests. For instance, a tech company might include small gadgets or tech-themed trivia, while a beauty brand could provide mini beauty products or makeup tips. The possibilities are endless, making it adaptable to different industries and customer segments.

 

5. Experiential Marketing: The charm of custom advent calendars extends beyond the physical product. Businesses can leverage the digital realm to enhance the experience. By integrating augmented reality (AR) or QR codes on the calendar, companies can provide additional surprises, exclusive offers, or entertaining content when recipients scan the doors. This combination of offline and online experiences creates a multi-dimensional journey that captivates and delights customers, reinforcing the brand's message and building a sense of community.

 

Custom advent calendars are more than just a holiday tradition. They serve as a powerful branding tool for businesses, offering captivating customer engagement, creating lasting brand impressions, helping companies stand out, and providing versatility across various industries. With the ability to customize the design, content, and even incorporate interactive elements, businesses can truly make the most of the holiday season and leave a memorable impact on their target audience. So, unwrap the magic of custom advent calendars and let your brand shine this holiday season!

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