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DIPTYQUE-logo-case-study

Diptyque Luxury Advent Calendar 2021

Diptyque is a luxury French brand that specializes in perfumes, scented candles, and personal fragrance products. The brand is known for its high-quality, unique scents that are created using only the finest raw materials. Diptyque has a long history of creating exquisite products that are enjoyed by discerning customers around the world.

Firstly, advent calendars have become a popular trend in the luxury market, and creating a bespoke version allows Diptyque to offer its customers a unique and memorable experience. Secondly, advent calendars can be a great way to introduce customers to new products or fragrances, as each day reveals a new surprise. Finally, a custom luxury advent calendar can be a great way to build brand loyalty and generate excitement around the brand in the lead up to the holiday season.

Diptyque Luxury Advent Calendar 2021

Fragrance Advent Calendar

The Diptyque advent calendar is a luxurious and stylish advent calendar that is designed to impress. The calendar is made with high-quality materials to ensure durability and sturdiness. It features a 3mm rigid board and a 4-board case with double crease and tray, which provides a solid structure for the calendar. This design allows for easy opening and closing of the calendar while ensuring the safety of the products inside.

When the calendar is opened, it reveals a vanity case-like design that showcases a lower layer with other drawers. These drawers are made of 1000 micron rigid board, which provides a sturdy and strong structure to hold the products inside. Additionally, the inner drawers have another drawer that fits inside to secure the product, ensuring that the products remain in place and do not move around during transportation.

The first layer of the bespoke advent calendar features a blocker area on both sides. This feature ensures that the products in the drawers remain in place and do not move around during transportation. This design is ideal for customers who are looking for an advent calendar that is both practical and stylish.

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Fragrance Advent Calendar
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Customisation

The Diptyque Advent Calendar is a beautifully designed product that is sure to delight anyone who receives it. The calendar has a magnetic front with a ribbon lift attached, making it easy to open and close each day during the festive season. The front of the calendar is not only practical, but also visually stunning, featuring a full colour print with gold foiling that catches the eye.

Upon opening the calendar, you will notice a crease in the lid that has been added to make the product more aesthetically pleasing. This design feature adds a touch of elegance to the product and makes it stand out from other advent calendars on the market.

The branding on the outside of the Diptyque Advent Calendar is a full colour print with gold foiling, which is also featured across the drawers. Each drawer has a ribbon lift attached, adding a luxurious touch to the overall design of the calendar.

The attention to detail in the Luxury Advent Calendar is impressive, with a high level of care taken in the design and manufacturing process. This product is not only practical, but also visually stunning, making it a great gift for anyone who appreciates beauty and style.

Customisation

Luxury Calendar Structure

The Custom Advent Calendar is a well-designed product that provides a great experience for users. The calendar features a sturdy, two-board external case and tray that holds the top layer of drawers, which is fixed to the back panel by laminated card, allowing it to swing open with ease. The tray internal dimensions are 260mm L x 160mm W x 65mm D, providing ample space for items to be stored.

The internal boxes that slide inside the outer drawers are also well-designed, featuring foam fitments to protect items from damage during transportation. There are two sizes of boxes included in the calendar, the little boxes measuring 55mm L x 55mm D x 55mm W and the bigger boxes measuring 120mm L x 55mm D x 55mm W. This allows for a variety of different items to be included in the calendar, making it a versatile and exciting product.

Once the top layer of drawers is opened, the bottom tray is revealed. The drawers in the bottom tray are the same sizes as the top trays, with the exception of the large drawer, which measures 240mm Lx 110mm W x 55mm D. This provides even more space for items to be stored and allows for larger items to be included in the calendar. Overall, the internal dimensions of the entire calendar are 330mm L x 270mm W x 150mm D, making it a substantial product that is sure to impress.

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Luxury Calendar Structure

Our Case Studies

 

Luxury-selfridges-advent-calendar-case-study

Selfridges 2021


Premium advent calendar with 25 differently sized drawers. 3000 micron rigid board case box.
Luxury-beauty-advent-calendar-harrods-case-study

Harrods 2018


Harrods produced a beauty advent calendar with a fine linen material and foil printing for the design.
miniature-drinks-advent-calendar-ms-lending

MS Lending


24 drawer rigid board calendar with a full colour CMYK print. Designed, sourced, manufactured, personally fulfilled, packaged and sent out.


7th December 2023« All News Items

Gifting Elegance: The Power of Custom Branded Luxury Advent Calendars for Employees and Customers

The holiday season is not only a time of celebration but also an opportunity for businesses to strengthen relationships with their employees and customers. In this blog post, we delve into the compelling reasons why gifting custom branded luxury advent calendars this Christmas can leave a lasting impact on those who matter most to your business.

1. A Token of Appreciation:

Show your employees and customers that their loyalty and support are deeply valued. A custom branded luxury advent calendar is more than just a gift; it's a gesture that underscores your appreciation for their partnership and hard work. 

2. Unwrapping Excitment:

Advent calendars are synonymous with anticipation and joy. By presenting employees and customers with a custom luxury advent calendar, you tap into the universal delight of counting down to Christmas while associating your brand a sense of positivity.

3. Building Brand Loyalty:

A custom branded advent calendar provides an opportunity to showcase your brand's identity, values, and products. By aligning your offerings with the holiday spirit, you create a deeper emotional connection and foster brand loyalty.

4. Personalized Connecion:

Customization allows you to tailor the advent calendar's design and content to match the preferences and interests of your recipients. This personal touch demonstrates your commitment to understanding and catering to their unique tastes.

5. Long-Lasting Impressions;

A luxury advent calendar goes beyond being a momentary gift; rather, it becomes a daily emblem of your brand's presence throughout the holiday season. This persistent engagement serves to strengthen your brand's message and engraves an enduring impression in the minds of your recipients.

6. Exclusivity and Prestige:

Luxury advent calendars often incorporate premium products, limited editions, or unique offerings. By associating your brand with exclusivity and prestige, you enhance its perceived value in the eyes of your recipients.

7. Spreading Holiday Cheer:

The holiday season is a time of spreading happiness and goodwill. By giving a custom branded luxury advent calendar, you actively participate in the festive spirit, creating positive associations with your brand.

8. Employee Moreale Boost: 

Gifting your employees a luxurious advent calendar showcases your commitment to their well-being and happiness. It boosts morale, fosters a sense of belonging, and contributes to a positive workplace culture.

9. Customer Engagement and Retention: 

A well-designed custom advent calendar can engage your customers on a daily basis. This consistent interaction can lead to increased brand recall, word-of-mouth referrals, and repeat business.

10. Memorable Unboxing Experience: 

The act of opening each day's compartment becomes a ritual, enhancing the unboxing experience. This unique journey creates memorable moments associated with your brand.

11. Social Media Buzz:

Encourage recipients to share their advent calendar experience on social media platforms. User-generated content can amplify your brand's reach and create a sense of community around your gifting initiative.

 

Conclusion:

Gifting custom branded luxury advent calendars this Christmas is more than a gesture—it's an investment in relationships, loyalty, and brand resonance. By aligning your brand with the magic of the holiday season, you create a memorable experience that lingers long after the last door is opened. Celebrate the spirit of giving and show your employees and customers that they are at the heart of your brand's success.

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