Guinness, an iconic name in the brewing world, has been synonymous with premium quality and rich flavours since its inception in 1759 by Arthur Guinness. Recognised by its famous harp logo, which also serves as Ireland's national emblem, Guinness has built a global reputation for excellence, particularly in draught beer. As a brand rooted in tradition yet open to innovation, Guinness sought a luxurious, festive product for the 2023 holiday season to elevate their brand presence.
For Christmas 2023, Guinness partnered with Magellan to create an exclusive, high-end 12-day advent calendar. The concept was to offer consumers a unique experience by revealing a miniature bottle of premium alcohol each day, reinforcing the Guinness brand’s association with luxury and sophistication.
Magellan crafted 200 of these exclusive 12-day advent calendars, ensuring that the design and craftsmanship reflected the premium nature of the Guinness brand. The exterior of the advent calendar is adorned with a full-colour print that is visually striking and engaging. To enhance its appeal, a matte lamination and an unprinted anti-scuff layer were added, ensuring both durability and a refined, sophisticated finish.
Constructed from high-quality rigid board, the calendar's structure is solid and enduring. Its dimensions, 158mm x 205mm x 122mm, provide ample space for the miniature bottles inside, each tucked away in a drawer measuring 120mm x 50mm x 50mm. The drawers are made from 3mm greyboard and follow a practical 4x3 layout, combining aesthetic elegance with user-friendly functionality. Each drawer is designed with a die-cut fold, allowing for easy access to the alcohol inside, while still maintaining the element of surprise.
To ensure this advent calendar stood out in the competitive alcohol market, Guinness curated a selection of 12 miniature bottles, offering a diverse range of flavours and brands to appeal to a broad audience. The selection included well-known names like Smirnoff Original, Chase, Smirnoff Raspberry, Gordons Gin Original, Captain Morgan, Tanqueray Blackcurrant Royale, Johnnie Walker, Tanqueray London Dry Gin, Gordons Pink Gin, Tanqueray No. 10, and Baileys.
The crowning moment comes on the 12th day, when the calendar reveals a bottle of Guinness, a fitting conclusion to a premium collection of drinks. The careful curation of the alcohols, combined with the exclusivity of the calendar, made it a highly sought-after gift for the holiday season.
The advent calendar’s exterior was carefully designed to capture the spirit of the holiday season while staying true to Guinness’s brand identity. A luxurious snow-themed design in the iconic Guinness gold color created instant recognition, making the calendar a standout gift for Christmas 2023. The matte lamination, combined with the anti-scuff layer, ensured the calendar maintained its elegance throughout the holiday season.
Each drawer also contained a scannable barcode, which allowed recipients to learn more about the specific alcohol revealed each day. This interactive feature added an educational and engaging dimension, transforming the calendar into not just a gift, but an immersive experience.
The holiday season is a time for giving and receiving gifts, and what better way to celebrate than with a luxurious advent calendar? Advent calendars are a popular holiday tradition, typically containing a small gift or treat for each day leading up to Christmas. However, in recent years, luxury branded advent calendars have become increasingly popular among consumers who are looking for something extra special to celebrate the holiday season.
What is a Luxury Advent Calendar?
A luxury branded advent calendar is essentially an advent calendar filled with high-end products from a luxury brand. These products can range from beauty products, such as makeup and skincare, to fragrances, home goods, and even food and beverage items. The products inside the calendar are usually deluxe or full-sized, making each day's gift a truly special treat.
One of the main appeals of a luxury branded advent calendar is the excitement and anticipation that comes with opening a new gift each day. These calendars are often beautifully designed and packaged, making them an impressive and eye-catching addition to any home. They also make great gifts for loved ones who appreciate luxury products and the finer things in life.
In addition to being a fun and luxurious holiday tradition, purchasing a luxury branded advent calendar can also be a smart way to try out a variety of products from a brand you love. With so many high-end products included in the calendar, you may discover a new favourite product that you might not have otherwise tried.
Overall, a luxury branded advent calendar is a unique and exciting way to celebrate the holiday season in style. From high-end beauty products to luxurious fragrances and home goods, these calendars are the ultimate indulgence for anyone who loves luxury and glamour. Whether you're buying one for yourself or as a gift for a loved one, a luxury branded advent calendar is sure to bring joy and excitement to the holiday season.
