Guinness, an iconic name in the brewing world, has been synonymous with premium quality and rich flavours since its inception in 1759 by Arthur Guinness. Recognised by its famous harp logo, which also serves as Ireland's national emblem, Guinness has built a global reputation for excellence, particularly in draught beer. As a brand rooted in tradition yet open to innovation, Guinness sought a luxurious, festive product for the 2023 holiday season to elevate their brand presence.
For Christmas 2023, Guinness partnered with Magellan to create an exclusive, high-end 12-day advent calendar. The concept was to offer consumers a unique experience by revealing a miniature bottle of premium alcohol each day, reinforcing the Guinness brand’s association with luxury and sophistication.
Magellan crafted 200 of these exclusive 12-day advent calendars, ensuring that the design and craftsmanship reflected the premium nature of the Guinness brand. The exterior of the advent calendar is adorned with a full-colour print that is visually striking and engaging. To enhance its appeal, a matte lamination and an unprinted anti-scuff layer were added, ensuring both durability and a refined, sophisticated finish.
Constructed from high-quality rigid board, the calendar's structure is solid and enduring. Its dimensions, 158mm x 205mm x 122mm, provide ample space for the miniature bottles inside, each tucked away in a drawer measuring 120mm x 50mm x 50mm. The drawers are made from 3mm greyboard and follow a practical 4x3 layout, combining aesthetic elegance with user-friendly functionality. Each drawer is designed with a die-cut fold, allowing for easy access to the alcohol inside, while still maintaining the element of surprise.
To ensure this advent calendar stood out in the competitive alcohol market, Guinness curated a selection of 12 miniature bottles, offering a diverse range of flavours and brands to appeal to a broad audience. The selection included well-known names like Smirnoff Original, Chase, Smirnoff Raspberry, Gordons Gin Original, Captain Morgan, Tanqueray Blackcurrant Royale, Johnnie Walker, Tanqueray London Dry Gin, Gordons Pink Gin, Tanqueray No. 10, and Baileys.
The crowning moment comes on the 12th day, when the calendar reveals a bottle of Guinness, a fitting conclusion to a premium collection of drinks. The careful curation of the alcohols, combined with the exclusivity of the calendar, made it a highly sought-after gift for the holiday season.
The advent calendar’s exterior was carefully designed to capture the spirit of the holiday season while staying true to Guinness’s brand identity. A luxurious snow-themed design in the iconic Guinness gold color created instant recognition, making the calendar a standout gift for Christmas 2023. The matte lamination, combined with the anti-scuff layer, ensured the calendar maintained its elegance throughout the holiday season.
Each drawer also contained a scannable barcode, which allowed recipients to learn more about the specific alcohol revealed each day. This interactive feature added an educational and engaging dimension, transforming the calendar into not just a gift, but an immersive experience.
Custom advent calendars aren't limited to the holiday season! They're perfect for counting down to a thrilling business venture or new product launch. Acting as a means to build excitment, please continue reading to learn more about this promotional tool.
1. What branding options and extra's are there for your luxury advent calendars?
There's a vast array of branding options for our advent calendars, including various presses and finishes like offset printing, hot foil, UV varnishing, laser engraving, convex embossing, and screen printing. Choose from features like straps, magnetic closures, LED lighting, and various drawers or shelves. Enhance the exterior with bows and ribbons.
2. Can i print inside of the doors for traditional advent calendars?
Printing inside the doors is an excellent method to add a special touch to your advent calendars, enhancing the anticipation of discovering what lies behind each door. We use full-colour CMYK printing for this feature.
3. What information do I need to give to get a quotation?
For a faster response time, please provide key details in your enquiry such as quantity, size, number of draws/boxes, design preferences, main accessories and contents. Specific information allows for us to be more efficient with prices for you.
4. Am I limited to what I put inside the advent calendar?
Our regular advent calendars are for chocolates, but you can fill our luxury ones with anything that fits. We customize sizes based on your planned contents. That's why getting a sample first is a good idea to ensure everything fits just right.
5. Can you fill or pack my calendars?
Certainly! For smaller orders, our Magellan team will fill, pack and distribute your calendars. For larger orders, we partner with fulfilment companies. Both services come with an additional cost, varying based on the quantity of the calendars.
For any further questions, please contact Magellan on +44 (0)1276 450 220 or sales@magellanworld.com
