Guinness, a renowned brewery, is celebrated worldwide for its uniquely dark and flavorful draught, a legacy that began in 1759 when Arthur Guinness secured a 9,000-year lease. This Irish company is distinguished by its elegant harp logo, which also signifies Ireland's national emblem. Guinness has consistently maintained a commitment to producing premium quality alcohol over the years.
For Christmas 2023, they collaborated with Magellan to create a luxurious 12-day advent calendar. This calendar is set to feature a collection of miniature alcohol bottles, offering a sense of opulence by revealing a different alcohol type each day.
The 12-day structure and the unique assortment of alcohols add to the calendar's exclusivity, aligning well with Guinness's prestigious image.
Magellan created 200 of the 12 day calendars, where the exterior is finished in a full-colour print, ensuring it is not only visually striking but also engaging.
It's further enhanced with a matte lamination and an unprinted anti-scuff layer for increased durability and a sophisticated finish. The calendar is constructed from rigid board, ensuring a sturdy structure.
Inside, the main body of the calendar measures 158x205x122 mm, providing ample space for the miniature alcohol bottles. Each drawer, measuring 120x50x50mm, is made from 3mm Greyboard and arranged in a convenient 4 x 3 configuration. Moreover, these drawers feature a die-cut and fold design, facilitating easy access and practical use.
Guinness, with the goal of distinguishing their 12-day advent calendar in the highly competitive draught production market, devoted attention to the selection of alcohols included. Thereby ensuring that each day of the calendar not only offers a delightful and varied surprise but also caters to a wide array of tastes, appealing to everyone.
The collection of miniature bottles features a diverse selection, including Smirnoff Original, Chase, Smirnoff Raspberry, Gordons Gin Original, Captain Morgan, Tanqueray Blackcurrant Royale, Johnnie Walker, Tanqueray London Dry Gin, Gordons Pink Gin, Tanqueray No. 10, and Baileys. As the grand finale of the selection, on the 12th day, the calendar reveals its most anticipated treat - a bottle of Guinness, the star of the entire collection.
Furthermore, the design team took great care to make sure that the size of the calendar and its drawers was just right, big enough to hold small alcohol bottles while still keeping their contents a secret, adding to the fun and surprise for those who receive it.
The 12-day advent calendar from Guinness, luxurious in every detailed, featured an eye-cathcing full colour design that showcased the brand's iconic gold colour; making it instantly recognizable as a Guinness creation. To enhance its appeal, the calendar featured a matte lamination and an anti-scuff layer, providing durability and maintaining its pristine condition well beyond the 12 days.
For the 2023 Christmas season, the Guinness calendar highlighted an elegant snow-themed design, subtly capturing essence of the holiday season and adding a touch of charm for it's recipients.
Furthermore, the design team took great care to make sure that the size of the calendar and its drawers was just right, big enough to hold small alcohol bottles while still keeping their contents a secret, adding to the fun and surprise for those who receive it.
Furthermore, the design team took great care to make sure that the size of the calendar and its drawers was just right, big enough to hold small alcohol bottles while still keeping their contents a secret, adding to the fun and surprise for those who receive it.
Furthermore, the design team took great care to make sure that the size of the calendar and its drawers was just right, big enough to hold small alcohol bottles while still keeping their contents a secret, adding to the fun and surprise for those who receive it.
The 12-day advent calendar from Guinness, luxurious in every detail, featured an eye-catching full-color design that showcased the brand's iconic gold hue, making it instantly recognizable as a Guinness creation.
The 12-day advent calendar from Guinness, luxurious in every detail, featured an eye-catching full-color design that showcased the brand's iconic gold hue, making it instantly recognizable as a Guinness creation.
The 12-day advent calendar from Guinness, luxurious in every detail, featured an eye-catching full-color design that showcased the brand's iconic gold hue, making it instantly recognizable as a Guinness creation.
For the 2023 Christmas season, the Guinness calendar presented a sophisticated snow-themed design, subtly capturing the essence of the holiday season and adding a touch of charm for its recipients.
In the ever-evolving landscape of marketing strategies, custom advent calendars have emerged as a powerful tool to engage customers, build brand loyalty, and foster year-round excitement. Creating a successful branded custom advent calendar requires careful planning, thoughtful execution, and a deep understanding of your target audience. In this blog, we'll explore practical tips and best practices to help businesses craft an impactful custom advent calendar campaign that delivers the desired results.
1. Define Clear Objectives
Begin your custom advent calendar journey by setting clear and measurable objectives. Ask yourself: What do you want to achieve with this campaign? Whether it's increasing sales, driving website traffic, promoting new products, or building brand awareness, defining your goals will guide your strategy and help you measure the success of your campaign effectively.
2. Know Your Audience
Understanding your target audience is essential for creating a custom advent calendar that resonates with them. Conduct thorough market research to identify their preferences, interests, and pain points. This knowledge will enable you to tailor your calendar's content, gifts, and promotions to align with their expectations and build a stronger emotional connection.
3. Choose a Theme that Reflects Your Brand
A cohesive theme is the backbone of a successful custom advent calendar. Select a theme that not only aligns with your brand identity but also captivates your audience. Whether it's centered around your products, your company's values, or a particular lifestyle, ensure that the theme is compelling and consistent throughout the calendar.
4. Plan Engaging Content for Each Day
The heart of your custom advent calendar lies in the content behind each door. Curate engaging and valuable content that excites and delights your audience daily. Incorporate a mix of exclusive offers, sneak peeks, interactive experiences, behind-the-scenes insights, and user-generated content to keep participants eagerly awaiting each new surprise.
5. Embrace Personalisation
Personalisation is the key to creating a memorable custom advent calendar experience. Tailor gifts and promotions to individual preferences whenever possible. Use customer data to segment your audience and offer relevant content based on their past interactions with your brand. Personalisation enhances customer satisfaction and boosts the likelihood of repeat engagement.
6. Utilise Multiple Platforms
Maximise the reach of your custom advent calendar campaign by utilising multiple marketing platforms. Leverage your website, social media channels, email newsletters, and even physical stores to promote the calendar and encourage participation. A multichannel approach ensures that your message reaches a wider audience and drives more engagement.
7. Create a Buzz with Teasers
Generate anticipation and excitement around your custom advent calendar by teasing its launch. Offer sneak peeks of the content or reveal hints about the gifts and promotions to come. This teaser campaign can build momentum and encourage potential participants to stay tuned for the big reveal.
8. Monitor and Measure Results
Throughout the custom advent calendar campaign, closely monitor its performance and track key metrics related to your objectives. Analyse the data to gain insights into participant behavior, popular content, and overall engagement levels. Use this data to make real-time adjustments if necessary and to inform future marketing strategies.
9. Encourage Social Sharing
Capitalising on user-generated content and encouraging participants to share their experiences on social media can significantly amplify the impact of your custom advent calendar. Consider running contests or giveaways that reward participants for sharing their calendar journey, thereby increasing brand visibility and engagement.
10. Finish Strong and Express Gratitude
As the custom advent calendar comes to an end, finish the campaign with a memorable and impactful closing message. Express gratitude to participants for their engagement and support throughout the journey. Consider offering exclusive post-calendar promotions to maintain momentum and keep participants connected with your brand.
A well-executed branded custom advent calendar can be a game-changer for businesses, providing a unique opportunity to engage customers and achieve marketing objectives all year round. By following these practical tips and best practices, businesses can create a successful custom advent calendar that leaves a lasting impression on participants and strengthens the bond between the brand and its audience. Embrace the magic of personalised advent calendars and unlock the potential for a truly unforgettable marketing campaign.
