Guinness, a renowned brewery, is celebrated worldwide for its uniquely dark and flavorful draught, a legacy that began in 1759 when Arthur Guinness secured a 9,000-year lease. This Irish company is distinguished by its elegant harp logo, which also signifies Ireland's national emblem. Guinness has consistently maintained a commitment to producing premium quality alcohol over the years.
For Christmas 2023, they collaborated with Magellan to create a luxurious 12-day advent calendar. This calendar is set to feature a collection of miniature alcohol bottles, offering a sense of opulence by revealing a different alcohol type each day.
The 12-day structure and the unique assortment of alcohols add to the calendar's exclusivity, aligning well with Guinness's prestigious image.
Magellan created 200 of the 12 day calendars, where the exterior is finished in a full-colour print, ensuring it is not only visually striking but also engaging.
It's further enhanced with a matte lamination and an unprinted anti-scuff layer for increased durability and a sophisticated finish. The calendar is constructed from rigid board, ensuring a sturdy structure.
Inside, the main body of the calendar measures 158x205x122 mm, providing ample space for the miniature alcohol bottles. Each drawer, measuring 120x50x50mm, is made from 3mm Greyboard and arranged in a convenient 4 x 3 configuration. Moreover, these drawers feature a die-cut and fold design, facilitating easy access and practical use.
Guinness, with the goal of distinguishing their 12-day advent calendar in the highly competitive draught production market, devoted attention to the selection of alcohols included. Thereby ensuring that each day of the calendar not only offers a delightful and varied surprise but also caters to a wide array of tastes, appealing to everyone.
The collection of miniature bottles features a diverse selection, including Smirnoff Original, Chase, Smirnoff Raspberry, Gordons Gin Original, Captain Morgan, Tanqueray Blackcurrant Royale, Johnnie Walker, Tanqueray London Dry Gin, Gordons Pink Gin, Tanqueray No. 10, and Baileys. As the grand finale of the selection, on the 12th day, the calendar reveals its most anticipated treat - a bottle of Guinness, the star of the entire collection.
Furthermore, the design team took great care to make sure that the size of the calendar and its drawers was just right, big enough to hold small alcohol bottles while still keeping their contents a secret, adding to the fun and surprise for those who receive it.
The 12-day advent calendar from Guinness, luxurious in every detailed, featured an eye-cathcing full colour design that showcased the brand's iconic gold colour; making it instantly recognizable as a Guinness creation. To enhance its appeal, the calendar featured a matte lamination and an anti-scuff layer, providing durability and maintaining its pristine condition well beyond the 12 days.
For the 2023 Christmas season, the Guinness calendar highlighted an elegant snow-themed design, subtly capturing essence of the holiday season and adding a touch of charm for it's recipients.
Furthermore, the design team took great care to make sure that the size of the calendar and its drawers was just right, big enough to hold small alcohol bottles while still keeping their contents a secret, adding to the fun and surprise for those who receive it.
Furthermore, the design team took great care to make sure that the size of the calendar and its drawers was just right, big enough to hold small alcohol bottles while still keeping their contents a secret, adding to the fun and surprise for those who receive it.
Furthermore, the design team took great care to make sure that the size of the calendar and its drawers was just right, big enough to hold small alcohol bottles while still keeping their contents a secret, adding to the fun and surprise for those who receive it.
The 12-day advent calendar from Guinness, luxurious in every detail, featured an eye-catching full-color design that showcased the brand's iconic gold hue, making it instantly recognizable as a Guinness creation.
The 12-day advent calendar from Guinness, luxurious in every detail, featured an eye-catching full-color design that showcased the brand's iconic gold hue, making it instantly recognizable as a Guinness creation.
The 12-day advent calendar from Guinness, luxurious in every detail, featured an eye-catching full-color design that showcased the brand's iconic gold hue, making it instantly recognizable as a Guinness creation.
For the 2023 Christmas season, the Guinness calendar presented a sophisticated snow-themed design, subtly capturing the essence of the holiday season and adding a touch of charm for its recipients.
The holiday season is not only a time of celebration but also an opportunity for businesses to strengthen relationships with their employees and customers. In this blog post, we delve into the compelling reasons why gifting custom branded luxury advent calendars this Christmas can leave a lasting impact on those who matter most to your business.
1. A Token of Appreciation:
Show your employees and customers that their loyalty and support are deeply valued. A custom branded luxury advent calendar is more than just a gift; it's a gesture that underscores your appreciation for their partnership and hard work.
2. Unwrapping Excitment:
Advent calendars are synonymous with anticipation and joy. By presenting employees and customers with a custom luxury advent calendar, you tap into the universal delight of counting down to Christmas while associating your brand a sense of positivity.
3. Building Brand Loyalty:
A custom branded advent calendar provides an opportunity to showcase your brand's identity, values, and products. By aligning your offerings with the holiday spirit, you create a deeper emotional connection and foster brand loyalty.
4. Personalized Connecion:
Customization allows you to tailor the advent calendar's design and content to match the preferences and interests of your recipients. This personal touch demonstrates your commitment to understanding and catering to their unique tastes.
5. Long-Lasting Impressions;
A luxury advent calendar goes beyond being a momentary gift; rather, it becomes a daily emblem of your brand's presence throughout the holiday season. This persistent engagement serves to strengthen your brand's message and engraves an enduring impression in the minds of your recipients.
6. Exclusivity and Prestige:
Luxury advent calendars often incorporate premium products, limited editions, or unique offerings. By associating your brand with exclusivity and prestige, you enhance its perceived value in the eyes of your recipients.
7. Spreading Holiday Cheer:
The holiday season is a time of spreading happiness and goodwill. By giving a custom branded luxury advent calendar, you actively participate in the festive spirit, creating positive associations with your brand.
8. Employee Moreale Boost:
Gifting your employees a luxurious advent calendar showcases your commitment to their well-being and happiness. It boosts morale, fosters a sense of belonging, and contributes to a positive workplace culture.
9. Customer Engagement and Retention:
A well-designed custom advent calendar can engage your customers on a daily basis. This consistent interaction can lead to increased brand recall, word-of-mouth referrals, and repeat business.
10. Memorable Unboxing Experience:
The act of opening each day's compartment becomes a ritual, enhancing the unboxing experience. This unique journey creates memorable moments associated with your brand.
11. Social Media Buzz:
Encourage recipients to share their advent calendar experience on social media platforms. User-generated content can amplify your brand's reach and create a sense of community around your gifting initiative.
Conclusion:
Gifting custom branded luxury advent calendars this Christmas is more than a gesture—it's an investment in relationships, loyalty, and brand resonance. By aligning your brand with the magic of the holiday season, you create a memorable experience that lingers long after the last door is opened. Celebrate the spirit of giving and show your employees and customers that they are at the heart of your brand's success.
