Guinness, a renowned brewery, is celebrated worldwide for its uniquely dark and flavorful draught, a legacy that began in 1759 when Arthur Guinness secured a 9,000-year lease. This Irish company is distinguished by its elegant harp logo, which also signifies Ireland's national emblem. Guinness has consistently maintained a commitment to producing premium quality alcohol over the years.
For Christmas 2023, they collaborated with Magellan to create a luxurious 12-day advent calendar. This calendar is set to feature a collection of miniature alcohol bottles, offering a sense of opulence by revealing a different alcohol type each day.
The 12-day structure and the unique assortment of alcohols add to the calendar's exclusivity, aligning well with Guinness's prestigious image.
Magellan created 200 of the 12 day calendars, where the exterior is finished in a full-colour print, ensuring it is not only visually striking but also engaging.
It's further enhanced with a matte lamination and an unprinted anti-scuff layer for increased durability and a sophisticated finish. The calendar is constructed from rigid board, ensuring a sturdy structure.
Inside, the main body of the calendar measures 158x205x122 mm, providing ample space for the miniature alcohol bottles. Each drawer, measuring 120x50x50mm, is made from 3mm Greyboard and arranged in a convenient 4 x 3 configuration. Moreover, these drawers feature a die-cut and fold design, facilitating easy access and practical use.
Guinness, with the goal of distinguishing their 12-day advent calendar in the highly competitive draught production market, devoted attention to the selection of alcohols included. Thereby ensuring that each day of the calendar not only offers a delightful and varied surprise but also caters to a wide array of tastes, appealing to everyone.
The collection of miniature bottles features a diverse selection, including Smirnoff Original, Chase, Smirnoff Raspberry, Gordons Gin Original, Captain Morgan, Tanqueray Blackcurrant Royale, Johnnie Walker, Tanqueray London Dry Gin, Gordons Pink Gin, Tanqueray No. 10, and Baileys. As the grand finale of the selection, on the 12th day, the calendar reveals its most anticipated treat - a bottle of Guinness, the star of the entire collection.
Furthermore, the design team took great care to make sure that the size of the calendar and its drawers was just right, big enough to hold small alcohol bottles while still keeping their contents a secret, adding to the fun and surprise for those who receive it.
The 12-day advent calendar from Guinness, luxurious in every detailed, featured an eye-cathcing full colour design that showcased the brand's iconic gold colour; making it instantly recognizable as a Guinness creation. To enhance its appeal, the calendar featured a matte lamination and an anti-scuff layer, providing durability and maintaining its pristine condition well beyond the 12 days.
For the 2023 Christmas season, the Guinness calendar highlighted an elegant snow-themed design, subtly capturing essence of the holiday season and adding a touch of charm for it's recipients.
Furthermore, the design team took great care to make sure that the size of the calendar and its drawers was just right, big enough to hold small alcohol bottles while still keeping their contents a secret, adding to the fun and surprise for those who receive it.
Furthermore, the design team took great care to make sure that the size of the calendar and its drawers was just right, big enough to hold small alcohol bottles while still keeping their contents a secret, adding to the fun and surprise for those who receive it.
Furthermore, the design team took great care to make sure that the size of the calendar and its drawers was just right, big enough to hold small alcohol bottles while still keeping their contents a secret, adding to the fun and surprise for those who receive it.
The 12-day advent calendar from Guinness, luxurious in every detail, featured an eye-catching full-color design that showcased the brand's iconic gold hue, making it instantly recognizable as a Guinness creation.
The 12-day advent calendar from Guinness, luxurious in every detail, featured an eye-catching full-color design that showcased the brand's iconic gold hue, making it instantly recognizable as a Guinness creation.
The 12-day advent calendar from Guinness, luxurious in every detail, featured an eye-catching full-color design that showcased the brand's iconic gold hue, making it instantly recognizable as a Guinness creation.
For the 2023 Christmas season, the Guinness calendar presented a sophisticated snow-themed design, subtly capturing the essence of the holiday season and adding a touch of charm for its recipients.
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As the new year dawns, it's the perfect opportunity to revitalise your marketing strategy and make your business shine all year long. One unique and captivating approach to consider is leveraging custom advent calendars. These delightful promotional tools are not just for the holiday season – they can provide an enduring marketing boost that keeps your brand in the spotlight month after month.
1. Drinks: Elevate your beverage brand's visibility with custom advent calendars that reveal a new flavour or product each day. Whether it's craft beers, wines, or specialty coffees, these calendars create anticipation and a daily connection with your audience.
2. Cosmetics: Beauty brands can make a splash by offering daily makeup or skincare surprises in their custom advent calendars. It's a fantastic way to showcase your range, introduce new products, and keep your brand on top of your customers' minds.
3. Candles and Fragrance: Create a multisensory experience with aromatic custom advent calendars. Each day's unveiling of scented candles or fragrances can add a touch of luxury to your marketing strategy, leaving a lasting impression.
4. Confectionery: For sweet-toothed consumers, custom advent calendars filled with delectable chocolates, candies, or gourmet treats provide a daily dose of indulgence. They offer a delightful way to keep your brand front and center.
5. Fashion: Fashion brands can use custom advent calendars to showcase accessories, clothing pieces, or discounts. It's a fashionable way to keep customers engaged and excited about your latest collections.
6. Games: Engage your audience with daily surprises, challenges, or mini-games in custom advent calendars. Gamify your marketing strategy to increase brand interaction and create a sense of fun and anticipation.
7. Stationery: Keep your brand in the hands and on the desks of your customers with custom advent calendars featuring stationery items. Pens, notepads, stickers, and more can be unveiled day by day, ensuring your brand stays top-of-mind.
Custom advent calendars are more than just marketing tools; they're daily reminders of your brand's presence, creativity, and commitment to delighting your audience. Embrace the power of year-round marketing with these engaging and interactive calendars, and watch your brand shine brighter in the new year. Don't wait – it's time to take your marketing to the next level and keep your business thriving all year long!
