Guinness, a renowned brewery, is celebrated worldwide for its uniquely dark and flavorful draught, a legacy that began in 1759 when Arthur Guinness secured a 9,000-year lease. This Irish company is distinguished by its elegant harp logo, which also signifies Ireland's national emblem. Guinness has consistently maintained a commitment to producing premium quality alcohol over the years.
For Christmas 2023, they collaborated with Magellan to create a luxurious 12-day advent calendar. This calendar is set to feature a collection of miniature alcohol bottles, offering a sense of opulence by revealing a different alcohol type each day.
The 12-day structure and the unique assortment of alcohols add to the calendar's exclusivity, aligning well with Guinness's prestigious image.
Magellan created 200 of the 12 day calendars, where the exterior is finished in a full-colour print, ensuring it is not only visually striking but also engaging.
It's further enhanced with a matte lamination and an unprinted anti-scuff layer for increased durability and a sophisticated finish. The calendar is constructed from rigid board, ensuring a sturdy structure.
Inside, the main body of the calendar measures 158x205x122 mm, providing ample space for the miniature alcohol bottles. Each drawer, measuring 120x50x50mm, is made from 3mm Greyboard and arranged in a convenient 4 x 3 configuration. Moreover, these drawers feature a die-cut and fold design, facilitating easy access and practical use.
Guinness, with the goal of distinguishing their 12-day advent calendar in the highly competitive draught production market, devoted attention to the selection of alcohols included. Thereby ensuring that each day of the calendar not only offers a delightful and varied surprise but also caters to a wide array of tastes, appealing to everyone.
The collection of miniature bottles features a diverse selection, including Smirnoff Original, Chase, Smirnoff Raspberry, Gordons Gin Original, Captain Morgan, Tanqueray Blackcurrant Royale, Johnnie Walker, Tanqueray London Dry Gin, Gordons Pink Gin, Tanqueray No. 10, and Baileys. As the grand finale of the selection, on the 12th day, the calendar reveals its most anticipated treat - a bottle of Guinness, the star of the entire collection.
Furthermore, the design team took great care to make sure that the size of the calendar and its drawers was just right, big enough to hold small alcohol bottles while still keeping their contents a secret, adding to the fun and surprise for those who receive it.
The 12-day advent calendar from Guinness, luxurious in every detailed, featured an eye-cathcing full colour design that showcased the brand's iconic gold colour; making it instantly recognizable as a Guinness creation. To enhance its appeal, the calendar featured a matte lamination and an anti-scuff layer, providing durability and maintaining its pristine condition well beyond the 12 days.
For the 2023 Christmas season, the Guinness calendar highlighted an elegant snow-themed design, subtly capturing essence of the holiday season and adding a touch of charm for it's recipients.
Furthermore, the design team took great care to make sure that the size of the calendar and its drawers was just right, big enough to hold small alcohol bottles while still keeping their contents a secret, adding to the fun and surprise for those who receive it.
Furthermore, the design team took great care to make sure that the size of the calendar and its drawers was just right, big enough to hold small alcohol bottles while still keeping their contents a secret, adding to the fun and surprise for those who receive it.
Furthermore, the design team took great care to make sure that the size of the calendar and its drawers was just right, big enough to hold small alcohol bottles while still keeping their contents a secret, adding to the fun and surprise for those who receive it.
The 12-day advent calendar from Guinness, luxurious in every detail, featured an eye-catching full-color design that showcased the brand's iconic gold hue, making it instantly recognizable as a Guinness creation.
The 12-day advent calendar from Guinness, luxurious in every detail, featured an eye-catching full-color design that showcased the brand's iconic gold hue, making it instantly recognizable as a Guinness creation.
The 12-day advent calendar from Guinness, luxurious in every detail, featured an eye-catching full-color design that showcased the brand's iconic gold hue, making it instantly recognizable as a Guinness creation.
For the 2023 Christmas season, the Guinness calendar presented a sophisticated snow-themed design, subtly capturing the essence of the holiday season and adding a touch of charm for its recipients.
Looking to countdown to a product launch? Wanting to thank your straff? Bespoke advent calendars are becoming an increasingly effective strategy for businesses because they showcase products and capture the attention of many. Recognising this, Guinness leveraged such strategies to help them stand out in the highly competitve drinks industry. Explore the finer details of the luxurious Guinness 2023 Drinks Advent Calendar below!
Enhanced Anticipation - To heighten the excitment, the Guinness advent calendars featured double doors that facilitated the unveiling process, revealing the 12 draws inside. This design creates a sense of luxury and left recipients eager to explore further upon first impressions.
Captivating Print - Each advent calendar featured a full digital print, and keeping with the festive season, Guinness chose a desgin that subttly showcased this theme while also highlighting their name; this clever design allowed for instant brand recognition. To enhance durability, the calendars included anti-scuff lamination to maintain their pristine condition.
Large Branding Area - These 12 day calendars, with internal dimensions of 258mm x 205 mm x 122mm, provide a substantual space for branding options in which Guinness took advantage off; showcasing their name and brand logo. This underlines the attention to detail that went into creative process of the luxurious advent calendars.
Element of Safety - The advent calendars were designed to ensure the safety of the 12 miniature bottles of alcohol they contained, preventing any damage during transportation abd avoiding disapointed recipients. Made from rigid board material, the calendars featured a draw alignment of 4x3 for added support; these thoughtful details were implimented with recipient's satisfaction in mind.
The success of this project is evident; it engages an audience with its beautiful design, which allows for instant recognition. This strategy places Guinness at the forefront of the drinks market throughout the festive season - moreover these advent calendars create long-lasting impressions among recipients.
Interested in creating your own? Contact us today at sales@magellanworld.com or +44 (0)1276 450220
