Harrods is a luxury department store located in Knightsbridge, London, UK. It attracts visitors from all over the world, who come to experience the store's unique atmosphere and shop for some of the most exclusive and sought-after brands in the world.
Harrods produced a blue and gold 25 days of Harrods beauty luxury advent calendar which was a highly sought-after item during the holiday season. This luxurious calendar was packed with high-end beauty products from some of the most prestigious brands in the industry, making it the perfect gift for anyone who loves beauty and pampering.
The calendar features 25 doors, each hiding a surprise beauty treat that will delight and impress even the most discerning beauty lovers.
A custom branded outer case for a luxury advent calendar is a decorative and functional box that the advent calendar slots into. It adds an extra layer of luxury and exclusivity to the advent calendar, making it a more desirable and attractive gift for consumers. The outer slip was made from 3mm white line board, covered in Wibalin Fine Linen textured paper. All text has been done in gold foiling with the pattern being repeated on both sides.
Protection: An outer case can protect the advent calendar from damage during shipping or handling, ensuring that the contents arrive in pristine condition.
Presentation: A luxury advent calendar is often designed to be visually appealing, and an outer case can enhance the presentation by providing a decorative box or packaging that can be used to display the calendar.
External Slip Case Dimensions: 440mm H x 290mm W x 200mm D
A rigid board luxury advent calendar is a beautifully crafted calendar that is designed to hold small gifts or treats for each day leading up to Christmas. It is made of a durable and sturdy material which gives it a premium and elegant feel. The rigid structure ensures that the calendar will not bend or warp, even when filled with heavier items. Each day on the calendar is marked by a numbered drawer that can be opened to reveal a surprise inside.
The calendar itself is made up of a 3mm, 4 board case with a hinge. Inside is 2 beige trays which are mounted to the inside of the outercase. Another complete inner tray is then placed with a black lined rigid board framework divider where the different sized drawers will slot into. The drawers are prodced from 1000 micron rigid board with black line board inside.
External Dimensions of Calendar: 430mm H x 335mm W x 88mm D
External Dimensions of Calendar inside of outer case: 440mm H x 340mm W x 200mm D
The packaging of the calendar is a work of art, with its stunning blue and gold design that exudes luxury and sophistication. The box itself is a keepsake item that can be used to store beauty products or other treasures long after the holiday season is over.
To keep the box closed a beautiful ribbon tie has been added. The ribbon handles inside have had been tucked inside each drawer with a piece of print placed over to hold it in place enabling consumers to easily pull out the drawers. All designs on the calendar linked to each other to keep it consistent from the outer case to the inside drawers. Wibalin Fine Linen navy textured paper with gold foiled details were used to create a royal effect.
In the case of a luxury advent calendar, gold foil printing may be used to add a touch of elegance and sophistication to the packaging or design. It can also create a sense of anticipation and excitement for the recipient as they open each door or compartment to reveal the surprise inside. The use of gold foil can also help to differentiate the product from other advent calendars on the market and make it stand out as a premium option.
The overall experience of a luxury advent calendar is one of extravagance and anticipation, with each day bringing a new and delightful surprise.
The holiday season is a time of joy, giving, and spreading cheer. One popular and effective way for businesses to engage with their audience during this festive period is by offering luxury advent calendars. These beautifully designed calendars provide a delightful countdown to Christmas and can be customised to reflect your brand's unique identity and values. In this blog post, we will explore creative ways to personalise luxury advent calendars, from packaging and contents to the overall design, allowing you to create a memorable and impactful experience for your customers.
1. Reflect Your Brand's Aesthetic: When customising luxury advent calendars, it's crucial to ensure they align with your brand's aesthetic. Consider incorporating your logo, colour scheme, and overall design elements into the calendar's packaging. This will create a cohesive and recognisable visual identity, reinforcing your brand in the minds of your customers.
2. Curate Tailored Contents: Luxury advent calendars are all about surprises and delighting your customers each day leading up to Christmas. Take the opportunity to curate contents that align with your brand and resonate with your target audience. This could include exclusive products, limited editions, or even collaborations with other brands that complement your offerings. Remember, the more unique and valuable the contents, the greater the excitement and anticipation for each day.
3. Embrace Sustainability: In today's environmentally conscious world, incorporating sustainability into your luxury advent calendar can enhance your brand's reputation and appeal. Opt for eco-friendly packaging materials, such as recyclable or biodegradable options, to showcase your commitment to sustainability. Consider partnering with ethical suppliers or featuring products that promote sustainable living, further reinforcing your brand's values.
4. Engage Through Interactive Design: Make your luxury advent calendar an interactive experience for your customers. Consider incorporating interactive elements such as hidden compartments, puzzles, or QR codes that lead to exclusive digital content. By adding an extra layer of engagement, you can create a memorable experience that extends beyond the physical calendar, fostering a deeper connection with your brand.
5. Personalisation and Limited Editions: Offering personalised luxury advent calendars or limited editions can generate excitement and exclusivity among your customers. This customisation can be as simple as including the recipient's name on the packaging or tailoring the contents to their preferences. Limited editions, featuring unique designs or rare items, can create a sense of urgency and encourage customers to act swiftly, enhancing the calendar's perceived value.
6. Collaborate with Influencers or Artists: Partnering with influencers or artists can add a touch of creativity and uniqueness to your luxury advent calendar. Collaborate with influencers who align with your brand values to create co-branded calendars or include their signature items. Alternatively, commission an artist to design a one-of-a-kind calendar or contribute artwork to the packaging. These collaborations can generate buzz, expand your reach, and make your calendar stand out from the competition.
Conclusion: Customising luxury advent calendars presents a tremendous opportunity for businesses to showcase their brand, engage with customers, and create a memorable holiday experience. By reflecting your brand's aesthetic, curating tailored contents, embracing sustainability, incorporating interactive design elements, offering personalisation and limited editions, and collaborating with influencers or artists, you can create a truly unique and remarkable advent calendar that resonates with your target audience. Remember, the key is to capture the spirit of the season while authentically representing your brand and its values. Happy customising, and may your luxury advent calendar become a cherished holiday tradition for your customers!
