Harrods is a luxury department store located in Knightsbridge, London, UK. It attracts visitors from all over the world, who come to experience the store's unique atmosphere and shop for some of the most exclusive and sought-after brands in the world.
Harrods produced a blue and gold 25 days of Harrods beauty luxury advent calendar which was a highly sought-after item during the holiday season. This luxurious calendar was packed with high-end beauty products from some of the most prestigious brands in the industry, making it the perfect gift for anyone who loves beauty and pampering.
The calendar features 25 doors, each hiding a surprise beauty treat that will delight and impress even the most discerning beauty lovers.
A custom branded outer case for a luxury advent calendar is a decorative and functional box that the advent calendar slots into. It adds an extra layer of luxury and exclusivity to the advent calendar, making it a more desirable and attractive gift for consumers. The outer slip was made from 3mm white line board, covered in Wibalin Fine Linen textured paper. All text has been done in gold foiling with the pattern being repeated on both sides.
Protection: An outer case can protect the advent calendar from damage during shipping or handling, ensuring that the contents arrive in pristine condition.
Presentation: A luxury advent calendar is often designed to be visually appealing, and an outer case can enhance the presentation by providing a decorative box or packaging that can be used to display the calendar.
External Slip Case Dimensions: 440mm H x 290mm W x 200mm D
A rigid board luxury advent calendar is a beautifully crafted calendar that is designed to hold small gifts or treats for each day leading up to Christmas. It is made of a durable and sturdy material which gives it a premium and elegant feel. The rigid structure ensures that the calendar will not bend or warp, even when filled with heavier items. Each day on the calendar is marked by a numbered drawer that can be opened to reveal a surprise inside.
The calendar itself is made up of a 3mm, 4 board case with a hinge. Inside is 2 beige trays which are mounted to the inside of the outercase. Another complete inner tray is then placed with a black lined rigid board framework divider where the different sized drawers will slot into. The drawers are prodced from 1000 micron rigid board with black line board inside.
External Dimensions of Calendar: 430mm H x 335mm W x 88mm D
External Dimensions of Calendar inside of outer case: 440mm H x 340mm W x 200mm D
The packaging of the calendar is a work of art, with its stunning blue and gold design that exudes luxury and sophistication. The box itself is a keepsake item that can be used to store beauty products or other treasures long after the holiday season is over.
To keep the box closed a beautiful ribbon tie has been added. The ribbon handles inside have had been tucked inside each drawer with a piece of print placed over to hold it in place enabling consumers to easily pull out the drawers. All designs on the calendar linked to each other to keep it consistent from the outer case to the inside drawers. Wibalin Fine Linen navy textured paper with gold foiled details were used to create a royal effect.
In the case of a luxury advent calendar, gold foil printing may be used to add a touch of elegance and sophistication to the packaging or design. It can also create a sense of anticipation and excitement for the recipient as they open each door or compartment to reveal the surprise inside. The use of gold foil can also help to differentiate the product from other advent calendars on the market and make it stand out as a premium option.
The overall experience of a luxury advent calendar is one of extravagance and anticipation, with each day bringing a new and delightful surprise.
Looking to countdown to a product launch? Wanting to thank your straff? Bespoke advent calendars are becoming an increasingly effective strategy for businesses because they showcase products and capture the attention of many. Recognising this, Guinness leveraged such strategies to help them stand out in the highly competitve drinks industry. Explore the finer details of the luxurious Guinness 2023 Drinks Advent Calendar below!
Enhanced Anticipation - To heighten the excitment, the Guinness advent calendars featured double doors that facilitated the unveiling process, revealing the 12 draws inside. This design creates a sense of luxury and left recipients eager to explore further upon first impressions.
Captivating Print - Each advent calendar featured a full digital print, and keeping with the festive season, Guinness chose a desgin that subttly showcased this theme while also highlighting their name; this clever design allowed for instant brand recognition. To enhance durability, the calendars included anti-scuff lamination to maintain their pristine condition.
Large Branding Area - These 12 day calendars, with internal dimensions of 258mm x 205 mm x 122mm, provide a substantual space for branding options in which Guinness took advantage off; showcasing their name and brand logo. This underlines the attention to detail that went into creative process of the luxurious advent calendars.
Element of Safety - The advent calendars were designed to ensure the safety of the 12 miniature bottles of alcohol they contained, preventing any damage during transportation abd avoiding disapointed recipients. Made from rigid board material, the calendars featured a draw alignment of 4x3 for added support; these thoughtful details were implimented with recipient's satisfaction in mind.
The success of this project is evident; it engages an audience with its beautiful design, which allows for instant recognition. This strategy places Guinness at the forefront of the drinks market throughout the festive season - moreover these advent calendars create long-lasting impressions among recipients.
Interested in creating your own? Contact us today at sales@magellanworld.com or +44 (0)1276 450220
