Our Case Studies
Selfridges 2021
Premium advent calendar with 25 differently sized drawers. 3000 micron rigid board case box.
Harrods is a luxury department store located in Knightsbridge, London, UK. It attracts visitors from all over the world, who come to experience the store's unique atmosphere and shop for some of the most exclusive and sought-after brands in the world.
Harrods produced a blue and gold 25 days of Harrods beauty luxury advent calendar which was a highly sought-after item during the holiday season. This luxurious calendar was packed with high-end beauty products from some of the most prestigious brands in the industry, making it the perfect gift for anyone who loves beauty and pampering.
The calendar features 25 doors, each hiding a surprise beauty treat that will delight and impress even the most discerning beauty lovers.
A custom branded outer case for a luxury advent calendar is a decorative and functional box that the advent calendar slots into. It adds an extra layer of luxury and exclusivity to the advent calendar, making it a more desirable and attractive gift for consumers. The outer slip was made from 3mm white line board, covered in Wibalin Fine Linen textured paper. All text has been done in gold foiling with the pattern being repeated on both sides.
Protection: An outer case can protect the advent calendar from damage during shipping or handling, ensuring that the contents arrive in pristine condition.
Presentation: A luxury advent calendar is often designed to be visually appealing, and an outer case can enhance the presentation by providing a decorative box or packaging that can be used to display the calendar.
External Slip Case Dimensions: 440mm H x 290mm W x 200mm D
A rigid board luxury advent calendar is a beautifully crafted calendar that is designed to hold small gifts or treats for each day leading up to Christmas. It is made of a durable and sturdy material which gives it a premium and elegant feel. The rigid structure ensures that the calendar will not bend or warp, even when filled with heavier items. Each day on the calendar is marked by a numbered drawer that can be opened to reveal a surprise inside.
The calendar itself is made up of a 3mm, 4 board case with a hinge. Inside is 2 beige trays which are mounted to the inside of the outercase. Another complete inner tray is then placed with a black lined rigid board framework divider where the different sized drawers will slot into. The drawers are prodced from 1000 micron rigid board with black line board inside.
External Dimensions of Calendar: 430mm H x 335mm W x 88mm D
External Dimensions of Calendar inside of outer case: 440mm H x 340mm W x 200mm D
The packaging of the calendar is a work of art, with its stunning blue and gold design that exudes luxury and sophistication. The box itself is a keepsake item that can be used to store beauty products or other treasures long after the holiday season is over.
To keep the box closed a beautiful ribbon tie has been added. The ribbon handles inside have had been tucked inside each drawer with a piece of print placed over to hold it in place enabling consumers to easily pull out the drawers. All designs on the calendar linked to each other to keep it consistent from the outer case to the inside drawers. Wibalin Fine Linen navy textured paper with gold foiled details were used to create a royal effect.
In the case of a luxury advent calendar, gold foil printing may be used to add a touch of elegance and sophistication to the packaging or design. It can also create a sense of anticipation and excitement for the recipient as they open each door or compartment to reveal the surprise inside. The use of gold foil can also help to differentiate the product from other advent calendars on the market and make it stand out as a premium option.
The overall experience of a luxury advent calendar is one of extravagance and anticipation, with each day bringing a new and delightful surprise.
The festive season is a time of joy, anticipation, and togetherness, and what better way to celebrate than with an advent calendar that counts down the days to Christmas or other special occasions? For businesses, advent calendars offer a unique opportunity to promote their brand, products, or services in a fun and engaging way. While luxury rigid board advent calendars are popular for their high-end appeal, they can be quite expensive. However, there’s an equally exciting alternative that combines cost-effectiveness with creativity: traditional self-promo advent calendars.
Traditional Advent Calendars: A Budget-Friendly Option:
Traditional advent calendars are a fantastic choice for businesses looking to create memorable promotional products without breaking the bank. These calendars, typically filled with delightful milk chocolate squares, offer a fun and interactive way to count down to Christmas, a product launch, or any special event. Made in the UK, these chocolates are suitable for vegetarians, kosher, and halal, ensuring they cater to a wide audience.
What sets these advent calendars apart is their customisability. Businesses can personalise each calendar with their unique artwork and have it printed in eye-catching full colour. Whether you choose to print on one side or both, the large branding area provides ample space to showcase your logo, message, or design. Additionally, you can add a unique message or image behind each door, making the countdown even more exciting for recipients.
The dimensions of these calendars are slightly smaller than A4, making them compact yet impactful. With a minimum order quantity of 100 units, they are an ideal choice for small to medium-sized businesses looking to create a significant impression during the festive season. For added freshness, foil backing can be included at an extra cost, ensuring that the luxurious chocolates inside stay deliciously fresh.
Ramadan Advent Calendars: A Thoughtful Twist on Tradition:
While Christmas advent calendars are a staple of the festive season, businesses can also consider Ramadan advent calendars as a unique promotional tool. Ramadan, the ninth month of the Islamic calendar, is observed by Muslims worldwide as a time of fasting, prayer, and reflection. A Ramadan advent calendar offers a thoughtful and culturally sensitive way to engage with Muslim customers during this significant time.
Like the traditional advent calendars, Ramadan calendars can be fully customised with your artwork and messages. These calendars feature 30 doors, representing each day of Ramadan, with a sweet treat behind each one to be enjoyed at Iftar, the evening meal that breaks the fast. This not only adds a touch of fun to the fasting period but also provides an educational element, with messages of Hadith or other meaningful quotes behind each door.
Ramadan advent calendars can also be designed as desktop versions, which are smaller yet equally impactful. These calendars are digitally printed with Ramadan-themed designs and can include your company’s logo, making them an excellent promotional gift for Muslim families or businesses during the holy month.
The Perfect Promotional Tool:
Self-promo advent calendars, whether for Christmas or Ramadan, offer a budget-friendly alternative to luxury rigid board options. They allow businesses to creatively engage with their audience, building brand awareness and loyalty during the festive season. With options to customise both the design and the contents, these calendars are versatile, memorable, and, most importantly, cost-effective.
So, if you’re looking for a way to spread holiday cheer while promoting your brand, consider opting for traditional or Ramadan advent calendars. They’re not just a sweet treat—they’re a sweet deal for your marketing strategy.