Jo Malone is a British fragrance and cosmetics brand that was founded by Jo Malone in 1994. The brand is known for its high-end fragrances, candles, and body care products, which are often made with natural ingredients and packaged in elegant, minimalist designs. Jo Malone products are popular among luxury shoppers, and the brand has a reputation for quality and sophistication. In recent years, the brand has expanded its offerings to include skincare, makeup, and home fragrance products.
One of the most popular products offered by Jo Malone is its annual luxury advent calendar. Advent calendars are a traditional way to count down the days to Christmas, and Jo Malone's version is a luxurious take on this holiday staple. The advent calendar is highly sought after and often sells out quickly, making it a coveted item among fans of the brand. The calendar is not only a fun way to discover new products but also makes for an indulgent treat for the holiday season. Overall, the Jo Malone advent calendar is a perfect representation of the brand's commitment to luxury, quality, and elegance.
The Jo Malone Luxury Advent Calendar is a stunning piece of design and packaging. The external dimensions of the advent calendar are 390mm L x 175mm W x 160mm D, making it a substantial and impressive size. The advent calendar comes in a rigid board box that is covered in a light cream Wibalin, a high-quality material that provides a luxurious feel to the packaging. The branding on the box is simple and elegant, with the Jo Malone logo and border edges in black foil.
The lid of the advent calendar is another feature that sets it apart. The lid is made of 2mm rigid board, making it sturdy and durable. The inside of the lid is lined with a matt black material, which creates a sleek and sophisticated look. The lid is also designed with two ribbons that can be used to hold it up, allowing for easy access to the contents inside.
The top section of the calendar features an upper black shoulder made from a 3mm board covered in black paper. The dividing system also uses the same rigid board, ensuring that the contents of each drawer remain separate and secure. The attention to detail is evident in the external design of each box, which is wrapped in textured cream Wibalin material and features a foiled number and cross grain ribbon that is tucked and hidden inside by lined black paper.
The calendar consists of 12 drawers in the top section, each measuring 2mm in rigid board wrapped in textured cream Wibalin material. The eight small boxes are designed with external dimensions of 80mm in height, 40mm in width, and 72mm in depth, while the slimmer long drawer measures 160mm in height, 50mm in width, and 72mm in depth. The two square drawers are each 80mm in height, 80mm in width, and 72mm in depth. Finally, the largest box measures 160mm in height, 80mm in width, and 72mm in depth.
In addition to the intricate design of the product, the Luxury Advent Calendar also features high-quality construction. The drawers sit securely inside a black tray and black base, ensuring that the contents of the calendar remain stable and secure.
The Jo Malone Luxury Advent Calendar is a perfect gift for those who love to indulge in luxury and appreciate attention to detail. The presentation of the calendar is exquisite, with a 2mm rigid board drawer that fully slides out with a cross grain ribbon. The cream textured Wibalin material that covers the pull-out drawer adds a touch of sophistication and class to the overall look of the product. Once the drawer is fully taken out, the inside where it slots back in is lined with black paper, which provides a beautiful contrast to the cream exterior.
The drawers are designed with precision, and although there isn't a shoulder in the drawer, the same black dividers have been used to create a neat and organized layout. All the numbered box drawers are the same size as the upper level, but they come in different quantities and layouts, making the calendar all the more interesting. The overall design of the calendar is well thought out, and every detail, from the materials used to the layout of the drawers, has been considered to provide the ultimate luxury experience.
Looking to countdown to a product launch? Wanting to thank your straff? Bespoke advent calendars are becoming an increasingly effective strategy for businesses because they showcase products and capture the attention of many. Recognising this, Guinness leveraged such strategies to help them stand out in the highly competitve drinks industry. Explore the finer details of the luxurious Guinness 2023 Drinks Advent Calendar below!
Enhanced Anticipation - To heighten the excitment, the Guinness advent calendars featured double doors that facilitated the unveiling process, revealing the 12 draws inside. This design creates a sense of luxury and left recipients eager to explore further upon first impressions.
Captivating Print - Each advent calendar featured a full digital print, and keeping with the festive season, Guinness chose a desgin that subttly showcased this theme while also highlighting their name; this clever design allowed for instant brand recognition. To enhance durability, the calendars included anti-scuff lamination to maintain their pristine condition.
Large Branding Area - These 12 day calendars, with internal dimensions of 258mm x 205 mm x 122mm, provide a substantual space for branding options in which Guinness took advantage off; showcasing their name and brand logo. This underlines the attention to detail that went into creative process of the luxurious advent calendars.
Element of Safety - The advent calendars were designed to ensure the safety of the 12 miniature bottles of alcohol they contained, preventing any damage during transportation abd avoiding disapointed recipients. Made from rigid board material, the calendars featured a draw alignment of 4x3 for added support; these thoughtful details were implimented with recipient's satisfaction in mind.
The success of this project is evident; it engages an audience with its beautiful design, which allows for instant recognition. This strategy places Guinness at the forefront of the drinks market throughout the festive season - moreover these advent calendars create long-lasting impressions among recipients.
Interested in creating your own? Contact us today at sales@magellanworld.com or +44 (0)1276 450220
