Our Case Studies
Selfridges 2021
Premium advent calendar with 25 differently sized drawers. 3000 micron rigid board case box.
John Lewis is a reputable British retail company that specializes in a wide range of products, including homeware, furniture, fashion, and beauty items. With a founding date of 1864, it has become one of the most trusted and esteemed brands in the UK, thanks to its exceptional customer service and high-quality products. Although it has always been recognized for providing premium goods at reasonable prices, the company has recently expanded into the luxury market.
One of their offerings in this niche is the John Lewis luxury advent calendar, a limited edition product that provides customers with an exclusive and indulgent experience leading up to Christmas. This opulent calendar features a selection of top-of-the-line beauty products sourced from the world's most prestigious brands, giving customers a taste of luxury during the festive season.
The John Lewis Beauty Advent Calendar is an impressive beauty product that measures 345mm in width, 340mm in height, and 130mm in depth. It comes with an outer sleeve that not only protects the calendar but also gives it a luxurious appearance. The calendar has a hinged opening that opens from the center, and the door is a 3-sided tray-both, adding to its functionality. The box itself is a simple tray with some card attached inside the door and tray-both doors, which acts as a basic hinge.
To further enhance its aesthetic appeal, the Advent Calendar features an inner tray that creates a shoulder box effect when the door is closed, giving it a line effect that complements the hinge. With its innovative design and attention to detail, the Advent Calendar stands out in the beauty industry.
A collection of 25 boxes varying in size have been manufactured with an interior print and adorned with a lovely blue hue. These boxes have been constructed with sturdy 1.5mm board material, while the interior tray is crafted from 3mm board material and equipped with firm partitions to keep the contents safe and tidy.
To enhance their design, uncoated paper was utilized, lending a natural and environmentally-friendly quality to the boxes. These boxes are versatile and adaptable for packaging a range of products due to their assorted sizes.
The holiday season is not only a time of celebration but also an opportunity for businesses to strengthen relationships with their employees and customers. In this blog post, we delve into the compelling reasons why gifting custom branded luxury advent calendars this Christmas can leave a lasting impact on those who matter most to your business.
1. A Token of Appreciation:
Show your employees and customers that their loyalty and support are deeply valued. A custom branded luxury advent calendar is more than just a gift; it's a gesture that underscores your appreciation for their partnership and hard work.
2. Unwrapping Excitment:
Advent calendars are synonymous with anticipation and joy. By presenting employees and customers with a custom luxury advent calendar, you tap into the universal delight of counting down to Christmas while associating your brand a sense of positivity.
3. Building Brand Loyalty:
A custom branded advent calendar provides an opportunity to showcase your brand's identity, values, and products. By aligning your offerings with the holiday spirit, you create a deeper emotional connection and foster brand loyalty.
4. Personalized Connecion:
Customization allows you to tailor the advent calendar's design and content to match the preferences and interests of your recipients. This personal touch demonstrates your commitment to understanding and catering to their unique tastes.
5. Long-Lasting Impressions;
A luxury advent calendar goes beyond being a momentary gift; rather, it becomes a daily emblem of your brand's presence throughout the holiday season. This persistent engagement serves to strengthen your brand's message and engraves an enduring impression in the minds of your recipients.
6. Exclusivity and Prestige:
Luxury advent calendars often incorporate premium products, limited editions, or unique offerings. By associating your brand with exclusivity and prestige, you enhance its perceived value in the eyes of your recipients.
7. Spreading Holiday Cheer:
The holiday season is a time of spreading happiness and goodwill. By giving a custom branded luxury advent calendar, you actively participate in the festive spirit, creating positive associations with your brand.
8. Employee Moreale Boost:
Gifting your employees a luxurious advent calendar showcases your commitment to their well-being and happiness. It boosts morale, fosters a sense of belonging, and contributes to a positive workplace culture.
9. Customer Engagement and Retention:
A well-designed custom advent calendar can engage your customers on a daily basis. This consistent interaction can lead to increased brand recall, word-of-mouth referrals, and repeat business.
10. Memorable Unboxing Experience:
The act of opening each day's compartment becomes a ritual, enhancing the unboxing experience. This unique journey creates memorable moments associated with your brand.
11. Social Media Buzz:
Encourage recipients to share their advent calendar experience on social media platforms. User-generated content can amplify your brand's reach and create a sense of community around your gifting initiative.
Conclusion:
Gifting custom branded luxury advent calendars this Christmas is more than a gesture—it's an investment in relationships, loyalty, and brand resonance. By aligning your brand with the magic of the holiday season, you create a memorable experience that lingers long after the last door is opened. Celebrate the spirit of giving and show your employees and customers that they are at the heart of your brand's success.