John Lewis is a reputable British retail company that specializes in a wide range of products, including homeware, furniture, fashion, and beauty items. With a founding date of 1864, it has become one of the most trusted and esteemed brands in the UK, thanks to its exceptional customer service and high-quality products. Although it has always been recognized for providing premium goods at reasonable prices, the company has recently expanded into the luxury market.
One of their offerings in this niche is the John Lewis luxury advent calendar, a limited edition product that provides customers with an exclusive and indulgent experience leading up to Christmas. This opulent calendar features a selection of top-of-the-line beauty products sourced from the world's most prestigious brands, giving customers a taste of luxury during the festive season.
The John Lewis Beauty Advent Calendar is an impressive beauty product that measures 345mm in width, 340mm in height, and 130mm in depth. It comes with an outer sleeve that not only protects the calendar but also gives it a luxurious appearance. The calendar has a hinged opening that opens from the center, and the door is a 3-sided tray-both, adding to its functionality. The box itself is a simple tray with some card attached inside the door and tray-both doors, which acts as a basic hinge.
To further enhance its aesthetic appeal, the Advent Calendar features an inner tray that creates a shoulder box effect when the door is closed, giving it a line effect that complements the hinge. With its innovative design and attention to detail, the Advent Calendar stands out in the beauty industry.
A collection of 25 boxes varying in size have been manufactured with an interior print and adorned with a lovely blue hue. These boxes have been constructed with sturdy 1.5mm board material, while the interior tray is crafted from 3mm board material and equipped with firm partitions to keep the contents safe and tidy.
To enhance their design, uncoated paper was utilized, lending a natural and environmentally-friendly quality to the boxes. These boxes are versatile and adaptable for packaging a range of products due to their assorted sizes.
Looking to countdown to a product launch? Wanting to thank your straff? Bespoke advent calendars are becoming an increasingly effective strategy for businesses because they showcase products and capture the attention of many. Recognising this, Guinness leveraged such strategies to help them stand out in the highly competitve drinks industry. Explore the finer details of the luxurious Guinness 2023 Drinks Advent Calendar below!
Enhanced Anticipation - To heighten the excitment, the Guinness advent calendars featured double doors that facilitated the unveiling process, revealing the 12 draws inside. This design creates a sense of luxury and left recipients eager to explore further upon first impressions.
Captivating Print - Each advent calendar featured a full digital print, and keeping with the festive season, Guinness chose a desgin that subttly showcased this theme while also highlighting their name; this clever design allowed for instant brand recognition. To enhance durability, the calendars included anti-scuff lamination to maintain their pristine condition.
Large Branding Area - These 12 day calendars, with internal dimensions of 258mm x 205 mm x 122mm, provide a substantual space for branding options in which Guinness took advantage off; showcasing their name and brand logo. This underlines the attention to detail that went into creative process of the luxurious advent calendars.
Element of Safety - The advent calendars were designed to ensure the safety of the 12 miniature bottles of alcohol they contained, preventing any damage during transportation abd avoiding disapointed recipients. Made from rigid board material, the calendars featured a draw alignment of 4x3 for added support; these thoughtful details were implimented with recipient's satisfaction in mind.
The success of this project is evident; it engages an audience with its beautiful design, which allows for instant recognition. This strategy places Guinness at the forefront of the drinks market throughout the festive season - moreover these advent calendars create long-lasting impressions among recipients.
Interested in creating your own? Contact us today at sales@magellanworld.com or +44 (0)1276 450220
