John Lewis is a well-known British retail company that specializes in homeware, furniture, fashion, and beauty products. It was founded in 1864 and has since grown to become one of the UK's most respected and trusted brands, known for its quality products and exceptional customer service. The company has always had a reputation for offering premium goods at affordable prices, but in recent years, it has also ventured into the world of luxury items.
This is where the John Lewis luxury advent calendar comes in. The calendar is a limited edition product that is designed to provide customers with an exclusive and indulgent experience in the lead-up to Christmas. It contains a range of high-end beauty products from some of the world's most prestigious brands, and is intended to offer customers a taste of luxury during the festive season.
The John Lewis Beauty Advent Calendar is an impressive product with external dimensions of 345mm width x 340mm height x 130mm depth. It features a hinged/clamshell opening that opens from the center, and the door is a 3 sided tray-both. The box is a simple tray, with some card attached inside the door and the tray-both doors, which acts as a very basic hinge.
To further enhance its design, an inner tray is placed in the outer case, creating a shoulder box effect when the door is closed, giving a line effect that looks the same as the hinge. Overall, the Advent Calendar's innovative design and attention to detail make it a standout product in the beauty industry.
There are 25 boxes of different sizes that have been printed on the inside and lined with a beautiful pink/purple color. The boxes are made of 1.5mm board, which makes them durable and strong. The inner tray is made of 3mm board, and it comes with solid dividers to keep the items inside secure and organized.
The uncoated paper used to make these boxes adds a natural and eco-friendly touch to their design. With various sizes available, these boxes are versatile and suitable for packaging different products.
Looking to countdown to a product launch? Wanting to thank your straff? Bespoke advent calendars are becoming an increasingly effective strategy for businesses because they showcase products and capture the attention of many. Recognising this, Guinness leveraged such strategies to help them stand out in the highly competitve drinks industry. Explore the finer details of the luxurious Guinness 2023 Drinks Advent Calendar below!
Enhanced Anticipation - To heighten the excitment, the Guinness advent calendars featured double doors that facilitated the unveiling process, revealing the 12 draws inside. This design creates a sense of luxury and left recipients eager to explore further upon first impressions.
Captivating Print - Each advent calendar featured a full digital print, and keeping with the festive season, Guinness chose a desgin that subttly showcased this theme while also highlighting their name; this clever design allowed for instant brand recognition. To enhance durability, the calendars included anti-scuff lamination to maintain their pristine condition.
Large Branding Area - These 12 day calendars, with internal dimensions of 258mm x 205 mm x 122mm, provide a substantual space for branding options in which Guinness took advantage off; showcasing their name and brand logo. This underlines the attention to detail that went into creative process of the luxurious advent calendars.
Element of Safety - The advent calendars were designed to ensure the safety of the 12 miniature bottles of alcohol they contained, preventing any damage during transportation abd avoiding disapointed recipients. Made from rigid board material, the calendars featured a draw alignment of 4x3 for added support; these thoughtful details were implimented with recipient's satisfaction in mind.
The success of this project is evident; it engages an audience with its beautiful design, which allows for instant recognition. This strategy places Guinness at the forefront of the drinks market throughout the festive season - moreover these advent calendars create long-lasting impressions among recipients.
Interested in creating your own? Contact us today at sales@magellanworld.com or +44 (0)1276 450220
