Our Case Studies
Selfridges 2021
Premium advent calendar with 25 differently sized drawers. 3000 micron rigid board case box.
John Lewis is a well-known British retail company that specializes in homeware, furniture, fashion, and beauty products. It was founded in 1864 and has since grown to become one of the UK's most respected and trusted brands, known for its quality products and exceptional customer service. The company has always had a reputation for offering premium goods at affordable prices, but in recent years, it has also ventured into the world of luxury items.
This is where the John Lewis luxury advent calendar comes in. The calendar is a limited edition product that is designed to provide customers with an exclusive and indulgent experience in the lead-up to Christmas. It contains a range of high-end beauty products from some of the world's most prestigious brands, and is intended to offer customers a taste of luxury during the festive season.
The John Lewis Beauty Advent Calendar is an impressive product with external dimensions of 345mm width x 340mm height x 130mm depth. It features a hinged/clamshell opening that opens from the center, and the door is a 3 sided tray-both. The box is a simple tray, with some card attached inside the door and the tray-both doors, which acts as a very basic hinge.
To further enhance its design, an inner tray is placed in the outer case, creating a shoulder box effect when the door is closed, giving a line effect that looks the same as the hinge. Overall, the Advent Calendar's innovative design and attention to detail make it a standout product in the beauty industry.
There are 25 boxes of different sizes that have been printed on the inside and lined with a beautiful pink/purple color. The boxes are made of 1.5mm board, which makes them durable and strong. The inner tray is made of 3mm board, and it comes with solid dividers to keep the items inside secure and organized.
The uncoated paper used to make these boxes adds a natural and eco-friendly touch to their design. With various sizes available, these boxes are versatile and suitable for packaging different products.
The festive season is a time of joy, anticipation, and togetherness, and what better way to celebrate than with an advent calendar that counts down the days to Christmas or other special occasions? For businesses, advent calendars offer a unique opportunity to promote their brand, products, or services in a fun and engaging way. While luxury rigid board advent calendars are popular for their high-end appeal, they can be quite expensive. However, there’s an equally exciting alternative that combines cost-effectiveness with creativity: traditional self-promo advent calendars.
Traditional Advent Calendars: A Budget-Friendly Option:
Traditional advent calendars are a fantastic choice for businesses looking to create memorable promotional products without breaking the bank. These calendars, typically filled with delightful milk chocolate squares, offer a fun and interactive way to count down to Christmas, a product launch, or any special event. Made in the UK, these chocolates are suitable for vegetarians, kosher, and halal, ensuring they cater to a wide audience.
What sets these advent calendars apart is their customisability. Businesses can personalise each calendar with their unique artwork and have it printed in eye-catching full colour. Whether you choose to print on one side or both, the large branding area provides ample space to showcase your logo, message, or design. Additionally, you can add a unique message or image behind each door, making the countdown even more exciting for recipients.
The dimensions of these calendars are slightly smaller than A4, making them compact yet impactful. With a minimum order quantity of 100 units, they are an ideal choice for small to medium-sized businesses looking to create a significant impression during the festive season. For added freshness, foil backing can be included at an extra cost, ensuring that the luxurious chocolates inside stay deliciously fresh.
Ramadan Advent Calendars: A Thoughtful Twist on Tradition:
While Christmas advent calendars are a staple of the festive season, businesses can also consider Ramadan advent calendars as a unique promotional tool. Ramadan, the ninth month of the Islamic calendar, is observed by Muslims worldwide as a time of fasting, prayer, and reflection. A Ramadan advent calendar offers a thoughtful and culturally sensitive way to engage with Muslim customers during this significant time.
Like the traditional advent calendars, Ramadan calendars can be fully customised with your artwork and messages. These calendars feature 30 doors, representing each day of Ramadan, with a sweet treat behind each one to be enjoyed at Iftar, the evening meal that breaks the fast. This not only adds a touch of fun to the fasting period but also provides an educational element, with messages of Hadith or other meaningful quotes behind each door.
Ramadan advent calendars can also be designed as desktop versions, which are smaller yet equally impactful. These calendars are digitally printed with Ramadan-themed designs and can include your company’s logo, making them an excellent promotional gift for Muslim families or businesses during the holy month.
The Perfect Promotional Tool:
Self-promo advent calendars, whether for Christmas or Ramadan, offer a budget-friendly alternative to luxury rigid board options. They allow businesses to creatively engage with their audience, building brand awareness and loyalty during the festive season. With options to customise both the design and the contents, these calendars are versatile, memorable, and, most importantly, cost-effective.
So, if you’re looking for a way to spread holiday cheer while promoting your brand, consider opting for traditional or Ramadan advent calendars. They’re not just a sweet treat—they’re a sweet deal for your marketing strategy.