Our Case Studies
Selfridges 2021
Premium advent calendar with 25 differently sized drawers. 3000 micron rigid board case box.
John Lewis is a well-known British retail company that specializes in homeware, furniture, fashion, and beauty products. It was founded in 1864 and has since grown to become one of the UK's most respected and trusted brands, known for its quality products and exceptional customer service. The company has always had a reputation for offering premium goods at affordable prices, but in recent years, it has also ventured into the world of luxury items.
This is where the John Lewis luxury advent calendar comes in. The calendar is a limited edition product that is designed to provide customers with an exclusive and indulgent experience in the lead-up to Christmas. It contains a range of high-end beauty products from some of the world's most prestigious brands, and is intended to offer customers a taste of luxury during the festive season.
The John Lewis Beauty Advent Calendar is an impressive product with external dimensions of 345mm width x 340mm height x 130mm depth. It features a hinged/clamshell opening that opens from the center, and the door is a 3 sided tray-both. The box is a simple tray, with some card attached inside the door and the tray-both doors, which acts as a very basic hinge.
To further enhance its design, an inner tray is placed in the outer case, creating a shoulder box effect when the door is closed, giving a line effect that looks the same as the hinge. Overall, the Advent Calendar's innovative design and attention to detail make it a standout product in the beauty industry.
There are 25 boxes of different sizes that have been printed on the inside and lined with a beautiful pink/purple color. The boxes are made of 1.5mm board, which makes them durable and strong. The inner tray is made of 3mm board, and it comes with solid dividers to keep the items inside secure and organized.
The uncoated paper used to make these boxes adds a natural and eco-friendly touch to their design. With various sizes available, these boxes are versatile and suitable for packaging different products.
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