Look Fantastic is an online beauty retailer that offers a wide range of skincare, makeup, haircare, and other beauty products from various brands. They are known for their curated selection of high-quality products and exceptional customer service.
Custom cosmetic advent calendars are a unique and festive way for Look Fantastic to offer their customers a special holiday experience. They have become increasingly popular in recent years, particularly among beauty enthusiasts who enjoy trying out new products.
By offering custom luxury advent calendars, Look Fantastic can provide their customers with a fun and exciting way to discover and experience new beauty products. It also allows them to showcase their brand and stand out in a crowded market by providing a unique and personalized holiday offering. These are also great as corporate gifts for employees or clients, giveaway products or for business event gifts.
The Look Fantastic Advent Calendar is a stunning and high-quality product that is perfect for beauty enthusiasts. This bespoke advent calendar comes with 25 custom drawers that are made from 1000 micron rigid board, ensuring that each drawer is strong and durable. The internal dimensions of the entire calendar are 320mm w x 350mm H x 150mm D, providing ample space for all the products inside.
The Look Fantastic Advent Calendar is designed with a 2mm rigid board box and a 2 board outer case. The front panel and side panel of the outer case are made from sturdy materials to keep the contents of the advent calendar safe and secure. The 4 sided tray is also made from 2mm rigid board, providing additional protection to the products.
Each of the 25 drawers in the Look Fantastic Advent Calendar is covered with paper on the board and lined inside. This ensures that the products inside are protected from dust and other external factors. The drawers are also easy to open and close, making it easy for you to access your beauty products every day.
The Look Fantastic Beauty Calendar is a stunning addition to any holiday season with its full-colour print covering the entire surface. The design is visually captivating, and it immediately draws the eye with its vibrant hues and intricate patterns. One can easily tell that great care has been taken in its production.
The logos, writing inside, and all numbers on the drawers are finished with a luxurious gold foiling. This not only enhances the overall aesthetics of the calendar but also adds a touch of elegance to it. The gold foiling shines beautifully in the light, and it adds an extra layer of depth to the design.
Additionally, the front panel of the Branded Advent Calendar features a mixed gloss pattern that is visually striking. The mixed gloss pattern is accented with spot UV print, which adds a glossy and reflective effect to certain areas. The spot UV technique helps the design to stand out even more, and it adds an extra layer of visual interest to the overall aesthetic.
If you're curious about the size of the drawers in the Look Fantastic Advent Calendar, the internal dimensions are as follows:
3, 5, 6, 7, 8, 9, 11, 12, 13, 14, 17, 18, 19, 20, 21, 23, 24 - 150mm L x 48mm W x 65mm D
4, 10, 16, 25 - 150mm L x 100mm W x 65mm D
1 - 200mm W x 30mm D x 150 L
2, 15 - 100mm W x 30mm x 150 L
The dimensions of the drawers provide enough space to store the beauty products securely. The larger drawers are perfect for larger items such as full-size bottles of skincare products or makeup brushes, while the smaller drawers are suitable for smaller items such as sample-size products or lipsticks.
In the ever-evolving landscape of marketing strategies, custom advent calendars have emerged as a powerful tool to engage customers, build brand loyalty, and foster year-round excitement. Creating a successful branded custom advent calendar requires careful planning, thoughtful execution, and a deep understanding of your target audience. In this blog, we'll explore practical tips and best practices to help businesses craft an impactful custom advent calendar campaign that delivers the desired results.
1. Define Clear Objectives
Begin your custom advent calendar journey by setting clear and measurable objectives. Ask yourself: What do you want to achieve with this campaign? Whether it's increasing sales, driving website traffic, promoting new products, or building brand awareness, defining your goals will guide your strategy and help you measure the success of your campaign effectively.
2. Know Your Audience
Understanding your target audience is essential for creating a custom advent calendar that resonates with them. Conduct thorough market research to identify their preferences, interests, and pain points. This knowledge will enable you to tailor your calendar's content, gifts, and promotions to align with their expectations and build a stronger emotional connection.
3. Choose a Theme that Reflects Your Brand
A cohesive theme is the backbone of a successful custom advent calendar. Select a theme that not only aligns with your brand identity but also captivates your audience. Whether it's centered around your products, your company's values, or a particular lifestyle, ensure that the theme is compelling and consistent throughout the calendar.
4. Plan Engaging Content for Each Day
The heart of your custom advent calendar lies in the content behind each door. Curate engaging and valuable content that excites and delights your audience daily. Incorporate a mix of exclusive offers, sneak peeks, interactive experiences, behind-the-scenes insights, and user-generated content to keep participants eagerly awaiting each new surprise.
5. Embrace Personalisation
Personalisation is the key to creating a memorable custom advent calendar experience. Tailor gifts and promotions to individual preferences whenever possible. Use customer data to segment your audience and offer relevant content based on their past interactions with your brand. Personalisation enhances customer satisfaction and boosts the likelihood of repeat engagement.
6. Utilise Multiple Platforms
Maximise the reach of your custom advent calendar campaign by utilising multiple marketing platforms. Leverage your website, social media channels, email newsletters, and even physical stores to promote the calendar and encourage participation. A multichannel approach ensures that your message reaches a wider audience and drives more engagement.
7. Create a Buzz with Teasers
Generate anticipation and excitement around your custom advent calendar by teasing its launch. Offer sneak peeks of the content or reveal hints about the gifts and promotions to come. This teaser campaign can build momentum and encourage potential participants to stay tuned for the big reveal.
8. Monitor and Measure Results
Throughout the custom advent calendar campaign, closely monitor its performance and track key metrics related to your objectives. Analyse the data to gain insights into participant behavior, popular content, and overall engagement levels. Use this data to make real-time adjustments if necessary and to inform future marketing strategies.
9. Encourage Social Sharing
Capitalising on user-generated content and encouraging participants to share their experiences on social media can significantly amplify the impact of your custom advent calendar. Consider running contests or giveaways that reward participants for sharing their calendar journey, thereby increasing brand visibility and engagement.
10. Finish Strong and Express Gratitude
As the custom advent calendar comes to an end, finish the campaign with a memorable and impactful closing message. Express gratitude to participants for their engagement and support throughout the journey. Consider offering exclusive post-calendar promotions to maintain momentum and keep participants connected with your brand.
A well-executed branded custom advent calendar can be a game-changer for businesses, providing a unique opportunity to engage customers and achieve marketing objectives all year round. By following these practical tips and best practices, businesses can create a successful custom advent calendar that leaves a lasting impression on participants and strengthens the bond between the brand and its audience. Embrace the magic of personalised advent calendars and unlock the potential for a truly unforgettable marketing campaign.
