MS Lending Group helps people out with loans, no matter the size of the enquiry, every loan is individually handwritten. They provide no minimum loans and a max loan of £3 million. Lending with this company is easy, fast and flexible.
They approached us in need of an adventurous idea to send to their customers and clients for the festive season and ended up with high-quality luxury miniature drinks advent calendars.
This was a great way to market their business in a unique way in order to grab people's attention.
Magellan produced 80 of MS Lending's 24 day advent calendars. The calendar itself was made from rigid board with a 3mm board for the outer case. The 24 drawers were folding box board and had half moon thumb cuts for customers to easily pull them out. There were magnets put in place so that the two doors on the advent calendar could be securely held shut.
Internal dimensions: L335mm x H225mm x D130mm
Drawer dimensions: L120mm x H50mm x D50mm
The MS Lending miniature drinks calendar was done in full CMYK print with a matt lamination to create a sleeker look and feel.
A bold print was chosen in the colours to match the logo. The logo was displayed across the whole calendar which is a great way to keep your business constantly in the customers mind. The print on the drawers were all slightly different but still went along with the colour scheme of the business.
This advent calendar was for Christmas so the company added a festive feel to it by adding snowflakes and other elements that match the season.
MS Lending wanted to have miniature drinks in their calendar to really stand out from the crowd. Everyone made sure that the calendar and drawers were big enough to hold small bottles of alcohol. The alcohol itself again was well thought out, the majority of bottles were all different and a few were repeats. This was to make sure that the customer or client who recieved these calendars had a different treat each day leading up to Christmas.
The alcohol that was included are: Baileys, Absolut Vodka, Gordons pink gin, Malibu, Disaronno, Bacardi, Whitley Neil rhubarb and ginger, Jack Daniels Tennessee, Southern Comfort, Chambord, Tequila patron, Hendricks, Bombay Sapphire, Antica Sambuca, Kraken black spiced rum, Chivas Regal, Brockmans gin and Absolut raspberry & citron.
Our team here at Magellan personally fulfilled each of these festive advent calendars. We produced the MS Lending calendars, aquired miniature alcohol bottles, fulfilled them and then sent them off to those customers individually.
We first had a designated work space to complete the fulfillment and placed a protective blanket across our stations to ensure everything including the miniature bottles were protected. Once that was done, we layed out all of the miniature drinks bottles across the station and got rid of any unnecessary packaging making the overall process smoother.
The 80 calendars were also placed on protective layers before and after being filled. Everything was well looked after by everyone.
Our fulfilling process for this project is as follows:
80 calendars in total were produced, fulfilled and packaged by Magellan. Each luxury advent calendar was sent out with next day delivery to individual UK mainland addresses. The next day delivery option was an additional cost as well as the fulfilment.
Before placing into box packaging, all calendars were placed onto protective sheets to be each checked one final time before sending them out. Each layer had a sheet of bubble wrap so that every branded advent calendar was kept in pristine condition. Once placing them into cardboard boxes, our team ensured that each one had a thick layer of protection to stop from any damage being made. After the protective layer had been placed on and put inside of the mailer, the box was packaged safely and then picked up to be sent out immediately.
White postal outer mailers - unbranded.
x80 UK mainland addresses with signed and tracked for next day delivery.
The holiday season is a time of joy, giving, and spreading cheer. One popular and effective way for businesses to engage with their audience during this festive period is by offering luxury advent calendars. These beautifully designed calendars provide a delightful countdown to Christmas and can be customised to reflect your brand's unique identity and values. In this blog post, we will explore creative ways to personalise luxury advent calendars, from packaging and contents to the overall design, allowing you to create a memorable and impactful experience for your customers.
1. Reflect Your Brand's Aesthetic: When customising luxury advent calendars, it's crucial to ensure they align with your brand's aesthetic. Consider incorporating your logo, colour scheme, and overall design elements into the calendar's packaging. This will create a cohesive and recognisable visual identity, reinforcing your brand in the minds of your customers.
2. Curate Tailored Contents: Luxury advent calendars are all about surprises and delighting your customers each day leading up to Christmas. Take the opportunity to curate contents that align with your brand and resonate with your target audience. This could include exclusive products, limited editions, or even collaborations with other brands that complement your offerings. Remember, the more unique and valuable the contents, the greater the excitement and anticipation for each day.
3. Embrace Sustainability: In today's environmentally conscious world, incorporating sustainability into your luxury advent calendar can enhance your brand's reputation and appeal. Opt for eco-friendly packaging materials, such as recyclable or biodegradable options, to showcase your commitment to sustainability. Consider partnering with ethical suppliers or featuring products that promote sustainable living, further reinforcing your brand's values.
4. Engage Through Interactive Design: Make your luxury advent calendar an interactive experience for your customers. Consider incorporating interactive elements such as hidden compartments, puzzles, or QR codes that lead to exclusive digital content. By adding an extra layer of engagement, you can create a memorable experience that extends beyond the physical calendar, fostering a deeper connection with your brand.
5. Personalisation and Limited Editions: Offering personalised luxury advent calendars or limited editions can generate excitement and exclusivity among your customers. This customisation can be as simple as including the recipient's name on the packaging or tailoring the contents to their preferences. Limited editions, featuring unique designs or rare items, can create a sense of urgency and encourage customers to act swiftly, enhancing the calendar's perceived value.
6. Collaborate with Influencers or Artists: Partnering with influencers or artists can add a touch of creativity and uniqueness to your luxury advent calendar. Collaborate with influencers who align with your brand values to create co-branded calendars or include their signature items. Alternatively, commission an artist to design a one-of-a-kind calendar or contribute artwork to the packaging. These collaborations can generate buzz, expand your reach, and make your calendar stand out from the competition.
Conclusion: Customising luxury advent calendars presents a tremendous opportunity for businesses to showcase their brand, engage with customers, and create a memorable holiday experience. By reflecting your brand's aesthetic, curating tailored contents, embracing sustainability, incorporating interactive design elements, offering personalisation and limited editions, and collaborating with influencers or artists, you can create a truly unique and remarkable advent calendar that resonates with your target audience. Remember, the key is to capture the spirit of the season while authentically representing your brand and its values. Happy customising, and may your luxury advent calendar become a cherished holiday tradition for your customers!
