Our Case Studies
MS Lending Group helps people out with loans, no matter the size of the enquiry, every loan is individually handwritten. They provide no minimum loans and a max loan of £3 million. Lending with this company is easy, fast and flexible.
They approached us in need of an adventurous idea to send to their customers and clients for the festive season and ended up with high-quality luxury miniature drinks advent calendars.
This was a great way to market their business in a unique way in order to grab people's attention.
Magellan produced 80 of MS Lending's 24 day advent calendars. The calendar itself was made from rigid board with a 3mm board for the outer case. The 24 drawers were folding box board and had half moon thumb cuts for customers to easily pull them out. There were magnets put in place so that the two doors on the advent calendar could be securely held shut.
Internal dimensions: L335mm x H225mm x D130mm
Drawer dimensions: L120mm x H50mm x D50mm
The MS Lending miniature drinks calendar was done in full CMYK print with a matt lamination to create a sleeker look and feel.
A bold print was chosen in the colours to match the logo. The logo was displayed across the whole calendar which is a great way to keep your business constantly in the customers mind. The print on the drawers were all slightly different but still went along with the colour scheme of the business.
This advent calendar was for Christmas so the company added a festive feel to it by adding snowflakes and other elements that match the season.
MS Lending wanted to have miniature drinks in their calendar to really stand out from the crowd. Everyone made sure that the calendar and drawers were big enough to hold small bottles of alcohol. The alcohol itself again was well thought out, the majority of bottles were all different and a few were repeats. This was to make sure that the customer or client who recieved these calendars had a different treat each day leading up to Christmas.
The alcohol that was included are: Baileys, Absolut Vodka, Gordons pink gin, Malibu, Disaronno, Bacardi, Whitley Neil rhubarb and ginger, Jack Daniels Tennessee, Southern Comfort, Chambord, Tequila patron, Hendricks, Bombay Sapphire, Antica Sambuca, Kraken black spiced rum, Chivas Regal, Brockmans gin and Absolut raspberry & citron.
Our team here at Magellan personally fulfilled each of these festive advent calendars. We produced the MS Lending calendars, aquired miniature alcohol bottles, fulfilled them and then sent them off to those customers individually.
We first had a designated work space to complete the fulfillment and placed a protective blanket across our stations to ensure everything including the miniature bottles were protected. Once that was done, we layed out all of the miniature drinks bottles across the station and got rid of any unnecessary packaging making the overall process smoother.
The 80 calendars were also placed on protective layers before and after being filled. Everything was well looked after by everyone.
Our fulfilling process for this project is as follows:
80 calendars in total were produced, fulfilled and packaged by Magellan. Each luxury advent calendar was sent out with next day delivery to individual UK mainland addresses. The next day delivery option was an additional cost as well as the fulfilment.
Before placing into box packaging, all calendars were placed onto protective sheets to be each checked one final time before sending them out. Each layer had a sheet of bubble wrap so that every branded advent calendar was kept in pristine condition. Once placing them into cardboard boxes, our team ensured that each one had a thick layer of protection to stop from any damage being made. After the protective layer had been placed on and put inside of the mailer, the box was packaged safely and then picked up to be sent out immediately.
White postal outer mailers - unbranded.
x80 UK mainland addresses with signed and tracked for next day delivery.
The holiday season is not only a time of celebration but also an opportunity for businesses to strengthen relationships with their employees and customers. In this blog post, we delve into the compelling reasons why gifting custom branded luxury advent calendars this Christmas can leave a lasting impact on those who matter most to your business.
1. A Token of Appreciation:
Show your employees and customers that their loyalty and support are deeply valued. A custom branded luxury advent calendar is more than just a gift; it's a gesture that underscores your appreciation for their partnership and hard work.
2. Unwrapping Excitment:
Advent calendars are synonymous with anticipation and joy. By presenting employees and customers with a custom luxury advent calendar, you tap into the universal delight of counting down to Christmas while associating your brand a sense of positivity.
3. Building Brand Loyalty:
A custom branded advent calendar provides an opportunity to showcase your brand's identity, values, and products. By aligning your offerings with the holiday spirit, you create a deeper emotional connection and foster brand loyalty.
4. Personalized Connecion:
Customization allows you to tailor the advent calendar's design and content to match the preferences and interests of your recipients. This personal touch demonstrates your commitment to understanding and catering to their unique tastes.
5. Long-Lasting Impressions;
A luxury advent calendar goes beyond being a momentary gift; rather, it becomes a daily emblem of your brand's presence throughout the holiday season. This persistent engagement serves to strengthen your brand's message and engraves an enduring impression in the minds of your recipients.
6. Exclusivity and Prestige:
Luxury advent calendars often incorporate premium products, limited editions, or unique offerings. By associating your brand with exclusivity and prestige, you enhance its perceived value in the eyes of your recipients.
7. Spreading Holiday Cheer:
The holiday season is a time of spreading happiness and goodwill. By giving a custom branded luxury advent calendar, you actively participate in the festive spirit, creating positive associations with your brand.
8. Employee Moreale Boost:
Gifting your employees a luxurious advent calendar showcases your commitment to their well-being and happiness. It boosts morale, fosters a sense of belonging, and contributes to a positive workplace culture.
9. Customer Engagement and Retention:
A well-designed custom advent calendar can engage your customers on a daily basis. This consistent interaction can lead to increased brand recall, word-of-mouth referrals, and repeat business.
10. Memorable Unboxing Experience:
The act of opening each day's compartment becomes a ritual, enhancing the unboxing experience. This unique journey creates memorable moments associated with your brand.
11. Social Media Buzz:
Encourage recipients to share their advent calendar experience on social media platforms. User-generated content can amplify your brand's reach and create a sense of community around your gifting initiative.
Conclusion:
Gifting custom branded luxury advent calendars this Christmas is more than a gesture—it's an investment in relationships, loyalty, and brand resonance. By aligning your brand with the magic of the holiday season, you create a memorable experience that lingers long after the last door is opened. Celebrate the spirit of giving and show your employees and customers that they are at the heart of your brand's success.