MS Lending Group helps people out with loans, no matter the size of the enquiry, every loan is individually handwritten. They provide no minimum loans and a max loan of £3 million. Lending with this company is easy, fast and flexible.
They approached us in need of an adventurous idea to send to their customers and clients for the festive season and ended up with high-quality luxury miniature drinks advent calendars.
This was a great way to market their business in a unique way in order to grab people's attention.
Magellan produced 80 of MS Lending's 24 day advent calendars. The calendar itself was made from rigid board with a 3mm board for the outer case. The 24 drawers were folding box board and had half moon thumb cuts for customers to easily pull them out. There were magnets put in place so that the two doors on the advent calendar could be securely held shut.
Internal dimensions: L335mm x H225mm x D130mm
Drawer dimensions: L120mm x H50mm x D50mm
The MS Lending miniature drinks calendar was done in full CMYK print with a matt lamination to create a sleeker look and feel.
A bold print was chosen in the colours to match the logo. The logo was displayed across the whole calendar which is a great way to keep your business constantly in the customers mind. The print on the drawers were all slightly different but still went along with the colour scheme of the business.
This advent calendar was for Christmas so the company added a festive feel to it by adding snowflakes and other elements that match the season.
MS Lending wanted to have miniature drinks in their calendar to really stand out from the crowd. Everyone made sure that the calendar and drawers were big enough to hold small bottles of alcohol. The alcohol itself again was well thought out, the majority of bottles were all different and a few were repeats. This was to make sure that the customer or client who recieved these calendars had a different treat each day leading up to Christmas.
The alcohol that was included are: Baileys, Absolut Vodka, Gordons pink gin, Malibu, Disaronno, Bacardi, Whitley Neil rhubarb and ginger, Jack Daniels Tennessee, Southern Comfort, Chambord, Tequila patron, Hendricks, Bombay Sapphire, Antica Sambuca, Kraken black spiced rum, Chivas Regal, Brockmans gin and Absolut raspberry & citron.
Our team here at Magellan personally fulfilled each of these festive advent calendars. We produced the MS Lending calendars, aquired miniature alcohol bottles, fulfilled them and then sent them off to those customers individually.
We first had a designated work space to complete the fulfillment and placed a protective blanket across our stations to ensure everything including the miniature bottles were protected. Once that was done, we layed out all of the miniature drinks bottles across the station and got rid of any unnecessary packaging making the overall process smoother.
The 80 calendars were also placed on protective layers before and after being filled. Everything was well looked after by everyone.
Our fulfilling process for this project is as follows:
80 calendars in total were produced, fulfilled and packaged by Magellan. Each luxury advent calendar was sent out with next day delivery to individual UK mainland addresses. The next day delivery option was an additional cost as well as the fulfilment.
Before placing into box packaging, all calendars were placed onto protective sheets to be each checked one final time before sending them out. Each layer had a sheet of bubble wrap so that every branded advent calendar was kept in pristine condition. Once placing them into cardboard boxes, our team ensured that each one had a thick layer of protection to stop from any damage being made. After the protective layer had been placed on and put inside of the mailer, the box was packaged safely and then picked up to be sent out immediately.
White postal outer mailers - unbranded.
x80 UK mainland addresses with signed and tracked for next day delivery.
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As the new year dawns, it's the perfect opportunity to revitalise your marketing strategy and make your business shine all year long. One unique and captivating approach to consider is leveraging custom advent calendars. These delightful promotional tools are not just for the holiday season – they can provide an enduring marketing boost that keeps your brand in the spotlight month after month.
1. Drinks: Elevate your beverage brand's visibility with custom advent calendars that reveal a new flavour or product each day. Whether it's craft beers, wines, or specialty coffees, these calendars create anticipation and a daily connection with your audience.
2. Cosmetics: Beauty brands can make a splash by offering daily makeup or skincare surprises in their custom advent calendars. It's a fantastic way to showcase your range, introduce new products, and keep your brand on top of your customers' minds.
3. Candles and Fragrance: Create a multisensory experience with aromatic custom advent calendars. Each day's unveiling of scented candles or fragrances can add a touch of luxury to your marketing strategy, leaving a lasting impression.
4. Confectionery: For sweet-toothed consumers, custom advent calendars filled with delectable chocolates, candies, or gourmet treats provide a daily dose of indulgence. They offer a delightful way to keep your brand front and center.
5. Fashion: Fashion brands can use custom advent calendars to showcase accessories, clothing pieces, or discounts. It's a fashionable way to keep customers engaged and excited about your latest collections.
6. Games: Engage your audience with daily surprises, challenges, or mini-games in custom advent calendars. Gamify your marketing strategy to increase brand interaction and create a sense of fun and anticipation.
7. Stationery: Keep your brand in the hands and on the desks of your customers with custom advent calendars featuring stationery items. Pens, notepads, stickers, and more can be unveiled day by day, ensuring your brand stays top-of-mind.
Custom advent calendars are more than just marketing tools; they're daily reminders of your brand's presence, creativity, and commitment to delighting your audience. Embrace the power of year-round marketing with these engaging and interactive calendars, and watch your brand shine brighter in the new year. Don't wait – it's time to take your marketing to the next level and keep your business thriving all year long!
