The MS Lending Group excels in providing loan services, catering to the unique requirements of each client, with loan amounts varying from minimal to as much as £3 million. Known for their efficient, streamlined, and flexible lending process, they sought an inventive way to engage their clientele during the festive season.
They wanted something special: premium advent calendars packed with a variety of deluxe miniature drinks. This creative idea turned out to be a brilliant marketing move, uniquely captivating and drawing in their audience with it's appeal.
Continuing our successful partnership, this marks the second consecutive year we have joined forces with MS Lending to create a lavish 24-day advent calendar, each day revealing a different miniature drink.
Magellan produced 100 of MS Lending's elegant 24-day advent calendars, each built with a 3mm board for the outer casing to guarantee durability and long-term use. The calendar's core structure was made from top-grade rigid board, selected for its sturdiness and luxurious texture.
Each calendar featured 24 separate drawers, constructed from folding box board and equipped with convenient half-moon thumb cuts for easy opening. Nestled within each drawer lay a unique and thoughtfully chosen alcohol bottle, offering a delightful surprise and variety to the recipients.
To accommodate six drawers in rows of four, the dimensions of each drawer were set at L120xH50xD50mm. Consequently, the overall box dimensions were established as L335xH225xD130, to ensure the perfect fit.
MS Lending set out to make their calendar unique by incorporating miniature drinks, a feature that differentiated it from others. The design team ensured that the dimensions of both the calendar and its drawers were large enough to house small alcohol bottles.
In selecting the alcohol, thoughtful consideration was key. The aim was to ensure that each day brought a fresh and enjoyable surprise to every customer or client who received one of these special calendars.
The miniature bottles consisted of a selction such as – Absolute Normal / Citron / Raspberry, Antica Sambuca, Bacadi, Baileys, Beefeater Dry Gin, Chamboard Black Raspberry, Chivas Regal, Countreau, Courvoisier vs Cognac, Disaronno, Gordons Dry Gin / Pink, Gosling Black Seal Rum, Greenalls Blueberry Gin, Hendricks, Jack Daniels, Tequila Jose Gold, Kraken Spiced Rum, Malibu, Old J Silver Spiced Rum, Southern Comfort and Tia Marira.
The premium advent calendar was finished in full CMYK colour print, which not only amplified its aesthetic but also effectively highlighted MS Lending's logo, making it a focal point of the design.The carefully selected color scheme of orange, blue; it resonated perfectly with MS Lending's brand identity, thereby facilitating instant brand recognition among those who receive this calendar.
MS Lendings' logo was displayed not just on the front of the box, where it would catch the eye immediately, but also on both sides and the back. This ensured that no matter how the box was positioned or viewed, the branding remained unmissable.
Tailored for the Christmas season rather than a corporate function, the calendar's design embraced a festive spirit. The boxes were beautifully decorated with holiday-themed designs such as trees, bows, diamonds, presents, and stars, each displayed in a variety of colours to add to the celebration.
We invite you to view our most recent YouTube presentation, where our Managing Director, Lee, offers an in-depth exploration of our collaboration with MS Lending. For the second year in a row. He discusses the creative process and the finer details that went into crafting the luxurious drinks advent calendar.
This video is not only informative but also highlights how we brought this unique project to life, offering insights and showcasing our commitment to quality and innovation. Join us to discover the story behind this exceptional advent calendar.
The holiday season is a time for giving and receiving gifts, and what better way to celebrate than with a luxurious advent calendar? Advent calendars are a popular holiday tradition, typically containing a small gift or treat for each day leading up to Christmas. However, in recent years, luxury branded advent calendars have become increasingly popular among consumers who are looking for something extra special to celebrate the holiday season.
What is a Luxury Advent Calendar?
A luxury branded advent calendar is essentially an advent calendar filled with high-end products from a luxury brand. These products can range from beauty products, such as makeup and skincare, to fragrances, home goods, and even food and beverage items. The products inside the calendar are usually deluxe or full-sized, making each day's gift a truly special treat.
One of the main appeals of a luxury branded advent calendar is the excitement and anticipation that comes with opening a new gift each day. These calendars are often beautifully designed and packaged, making them an impressive and eye-catching addition to any home. They also make great gifts for loved ones who appreciate luxury products and the finer things in life.
In addition to being a fun and luxurious holiday tradition, purchasing a luxury branded advent calendar can also be a smart way to try out a variety of products from a brand you love. With so many high-end products included in the calendar, you may discover a new favourite product that you might not have otherwise tried.
Overall, a luxury branded advent calendar is a unique and exciting way to celebrate the holiday season in style. From high-end beauty products to luxurious fragrances and home goods, these calendars are the ultimate indulgence for anyone who loves luxury and glamour. Whether you're buying one for yourself or as a gift for a loved one, a luxury branded advent calendar is sure to bring joy and excitement to the holiday season.
