The MS Lending Group excels in providing loan services, catering to the unique requirements of each client, with loan amounts varying from minimal to as much as £3 million. Known for their efficient, streamlined, and flexible lending process, they sought an inventive way to engage their clientele during the festive season.
They wanted something special: premium advent calendars packed with a variety of deluxe miniature drinks. This creative idea turned out to be a brilliant marketing move, uniquely captivating and drawing in their audience with it's appeal.
Continuing our successful partnership, this marks the second consecutive year we have joined forces with MS Lending to create a lavish 24-day advent calendar, each day revealing a different miniature drink.
Magellan produced 100 of MS Lending's elegant 24-day advent calendars, each built with a 3mm board for the outer casing to guarantee durability and long-term use. The calendar's core structure was made from top-grade rigid board, selected for its sturdiness and luxurious texture.
Each calendar featured 24 separate drawers, constructed from folding box board and equipped with convenient half-moon thumb cuts for easy opening. Nestled within each drawer lay a unique and thoughtfully chosen alcohol bottle, offering a delightful surprise and variety to the recipients.
To accommodate six drawers in rows of four, the dimensions of each drawer were set at L120xH50xD50mm. Consequently, the overall box dimensions were established as L335xH225xD130, to ensure the perfect fit.
MS Lending set out to make their calendar unique by incorporating miniature drinks, a feature that differentiated it from others. The design team ensured that the dimensions of both the calendar and its drawers were large enough to house small alcohol bottles.
In selecting the alcohol, thoughtful consideration was key. The aim was to ensure that each day brought a fresh and enjoyable surprise to every customer or client who received one of these special calendars.
The miniature bottles consisted of a selction such as – Absolute Normal / Citron / Raspberry, Antica Sambuca, Bacadi, Baileys, Beefeater Dry Gin, Chamboard Black Raspberry, Chivas Regal, Countreau, Courvoisier vs Cognac, Disaronno, Gordons Dry Gin / Pink, Gosling Black Seal Rum, Greenalls Blueberry Gin, Hendricks, Jack Daniels, Tequila Jose Gold, Kraken Spiced Rum, Malibu, Old J Silver Spiced Rum, Southern Comfort and Tia Marira.
The premium advent calendar was finished in full CMYK colour print, which not only amplified its aesthetic but also effectively highlighted MS Lending's logo, making it a focal point of the design.The carefully selected color scheme of orange, blue; it resonated perfectly with MS Lending's brand identity, thereby facilitating instant brand recognition among those who receive this calendar.
MS Lendings' logo was displayed not just on the front of the box, where it would catch the eye immediately, but also on both sides and the back. This ensured that no matter how the box was positioned or viewed, the branding remained unmissable.
Tailored for the Christmas season rather than a corporate function, the calendar's design embraced a festive spirit. The boxes were beautifully decorated with holiday-themed designs such as trees, bows, diamonds, presents, and stars, each displayed in a variety of colours to add to the celebration.
We invite you to view our most recent YouTube presentation, where our Managing Director, Lee, offers an in-depth exploration of our collaboration with MS Lending. For the second year in a row. He discusses the creative process and the finer details that went into crafting the luxurious drinks advent calendar.
This video is not only informative but also highlights how we brought this unique project to life, offering insights and showcasing our commitment to quality and innovation. Join us to discover the story behind this exceptional advent calendar.
The holiday season is a time of joy, giving, and spreading cheer. One popular and effective way for businesses to engage with their audience during this festive period is by offering luxury advent calendars. These beautifully designed calendars provide a delightful countdown to Christmas and can be customised to reflect your brand's unique identity and values. In this blog post, we will explore creative ways to personalise luxury advent calendars, from packaging and contents to the overall design, allowing you to create a memorable and impactful experience for your customers.
1. Reflect Your Brand's Aesthetic: When customising luxury advent calendars, it's crucial to ensure they align with your brand's aesthetic. Consider incorporating your logo, colour scheme, and overall design elements into the calendar's packaging. This will create a cohesive and recognisable visual identity, reinforcing your brand in the minds of your customers.
2. Curate Tailored Contents: Luxury advent calendars are all about surprises and delighting your customers each day leading up to Christmas. Take the opportunity to curate contents that align with your brand and resonate with your target audience. This could include exclusive products, limited editions, or even collaborations with other brands that complement your offerings. Remember, the more unique and valuable the contents, the greater the excitement and anticipation for each day.
3. Embrace Sustainability: In today's environmentally conscious world, incorporating sustainability into your luxury advent calendar can enhance your brand's reputation and appeal. Opt for eco-friendly packaging materials, such as recyclable or biodegradable options, to showcase your commitment to sustainability. Consider partnering with ethical suppliers or featuring products that promote sustainable living, further reinforcing your brand's values.
4. Engage Through Interactive Design: Make your luxury advent calendar an interactive experience for your customers. Consider incorporating interactive elements such as hidden compartments, puzzles, or QR codes that lead to exclusive digital content. By adding an extra layer of engagement, you can create a memorable experience that extends beyond the physical calendar, fostering a deeper connection with your brand.
5. Personalisation and Limited Editions: Offering personalised luxury advent calendars or limited editions can generate excitement and exclusivity among your customers. This customisation can be as simple as including the recipient's name on the packaging or tailoring the contents to their preferences. Limited editions, featuring unique designs or rare items, can create a sense of urgency and encourage customers to act swiftly, enhancing the calendar's perceived value.
6. Collaborate with Influencers or Artists: Partnering with influencers or artists can add a touch of creativity and uniqueness to your luxury advent calendar. Collaborate with influencers who align with your brand values to create co-branded calendars or include their signature items. Alternatively, commission an artist to design a one-of-a-kind calendar or contribute artwork to the packaging. These collaborations can generate buzz, expand your reach, and make your calendar stand out from the competition.
Conclusion: Customising luxury advent calendars presents a tremendous opportunity for businesses to showcase their brand, engage with customers, and create a memorable holiday experience. By reflecting your brand's aesthetic, curating tailored contents, embracing sustainability, incorporating interactive design elements, offering personalisation and limited editions, and collaborating with influencers or artists, you can create a truly unique and remarkable advent calendar that resonates with your target audience. Remember, the key is to capture the spirit of the season while authentically representing your brand and its values. Happy customising, and may your luxury advent calendar become a cherished holiday tradition for your customers!
