The MS Lending Group excels in providing loan services, catering to the unique requirements of each client, with loan amounts varying from minimal to as much as £3 million. Known for their efficient, streamlined, and flexible lending process, they sought an inventive way to engage their clientele during the festive season.
They wanted something special: premium advent calendars packed with a variety of deluxe miniature drinks. This creative idea turned out to be a brilliant marketing move, uniquely captivating and drawing in their audience with it's appeal.
Continuing our successful partnership, this marks the second consecutive year we have joined forces with MS Lending to create a lavish 24-day advent calendar, each day revealing a different miniature drink.
Magellan produced 100 of MS Lending's elegant 24-day advent calendars, each built with a 3mm board for the outer casing to guarantee durability and long-term use. The calendar's core structure was made from top-grade rigid board, selected for its sturdiness and luxurious texture.
Each calendar featured 24 separate drawers, constructed from folding box board and equipped with convenient half-moon thumb cuts for easy opening. Nestled within each drawer lay a unique and thoughtfully chosen alcohol bottle, offering a delightful surprise and variety to the recipients.
To accommodate six drawers in rows of four, the dimensions of each drawer were set at L120xH50xD50mm. Consequently, the overall box dimensions were established as L335xH225xD130, to ensure the perfect fit.
MS Lending set out to make their calendar unique by incorporating miniature drinks, a feature that differentiated it from others. The design team ensured that the dimensions of both the calendar and its drawers were large enough to house small alcohol bottles.
In selecting the alcohol, thoughtful consideration was key. The aim was to ensure that each day brought a fresh and enjoyable surprise to every customer or client who received one of these special calendars.
The miniature bottles consisted of a selction such as – Absolute Normal / Citron / Raspberry, Antica Sambuca, Bacadi, Baileys, Beefeater Dry Gin, Chamboard Black Raspberry, Chivas Regal, Countreau, Courvoisier vs Cognac, Disaronno, Gordons Dry Gin / Pink, Gosling Black Seal Rum, Greenalls Blueberry Gin, Hendricks, Jack Daniels, Tequila Jose Gold, Kraken Spiced Rum, Malibu, Old J Silver Spiced Rum, Southern Comfort and Tia Marira.
The premium advent calendar was finished in full CMYK colour print, which not only amplified its aesthetic but also effectively highlighted MS Lending's logo, making it a focal point of the design.The carefully selected color scheme of orange, blue; it resonated perfectly with MS Lending's brand identity, thereby facilitating instant brand recognition among those who receive this calendar.
MS Lendings' logo was displayed not just on the front of the box, where it would catch the eye immediately, but also on both sides and the back. This ensured that no matter how the box was positioned or viewed, the branding remained unmissable.
Tailored for the Christmas season rather than a corporate function, the calendar's design embraced a festive spirit. The boxes were beautifully decorated with holiday-themed designs such as trees, bows, diamonds, presents, and stars, each displayed in a variety of colours to add to the celebration.
We invite you to view our most recent YouTube presentation, where our Managing Director, Lee, offers an in-depth exploration of our collaboration with MS Lending. For the second year in a row. He discusses the creative process and the finer details that went into crafting the luxurious drinks advent calendar.
This video is not only informative but also highlights how we brought this unique project to life, offering insights and showcasing our commitment to quality and innovation. Join us to discover the story behind this exceptional advent calendar.
Custom advent calendars aren't limited to the holiday season! They're perfect for counting down to a thrilling business venture or new product launch. Acting as a means to build excitment, please continue reading to learn more about this promotional tool.
1. What branding options and extra's are there for your luxury advent calendars?
There's a vast array of branding options for our advent calendars, including various presses and finishes like offset printing, hot foil, UV varnishing, laser engraving, convex embossing, and screen printing. Choose from features like straps, magnetic closures, LED lighting, and various drawers or shelves. Enhance the exterior with bows and ribbons.
2. Can i print inside of the doors for traditional advent calendars?
Printing inside the doors is an excellent method to add a special touch to your advent calendars, enhancing the anticipation of discovering what lies behind each door. We use full-colour CMYK printing for this feature.
3. What information do I need to give to get a quotation?
For a faster response time, please provide key details in your enquiry such as quantity, size, number of draws/boxes, design preferences, main accessories and contents. Specific information allows for us to be more efficient with prices for you.
4. Am I limited to what I put inside the advent calendar?
Our regular advent calendars are for chocolates, but you can fill our luxury ones with anything that fits. We customize sizes based on your planned contents. That's why getting a sample first is a good idea to ensure everything fits just right.
5. Can you fill or pack my calendars?
Certainly! For smaller orders, our Magellan team will fill, pack and distribute your calendars. For larger orders, we partner with fulfilment companies. Both services come with an additional cost, varying based on the quantity of the calendars.
For any further questions, please contact Magellan on +44 (0)1276 450 220 or sales@magellanworld.com
