The MS Lending Group excels in providing loan services, catering to the unique requirements of each client, with loan amounts varying from minimal to as much as £3 million. Known for their efficient, streamlined, and flexible lending process, they sought an inventive way to engage their clientele during the festive season.
They wanted something special: premium advent calendars packed with a variety of deluxe miniature drinks. This creative idea turned out to be a brilliant marketing move, uniquely captivating and drawing in their audience with it's appeal.
Continuing our successful partnership, this marks the second consecutive year we have joined forces with MS Lending to create a lavish 24-day advent calendar, each day revealing a different miniature drink.
Magellan produced 100 of MS Lending's elegant 24-day advent calendars, each built with a 3mm board for the outer casing to guarantee durability and long-term use. The calendar's core structure was made from top-grade rigid board, selected for its sturdiness and luxurious texture.
Each calendar featured 24 separate drawers, constructed from folding box board and equipped with convenient half-moon thumb cuts for easy opening. Nestled within each drawer lay a unique and thoughtfully chosen alcohol bottle, offering a delightful surprise and variety to the recipients.
To accommodate six drawers in rows of four, the dimensions of each drawer were set at L120xH50xD50mm. Consequently, the overall box dimensions were established as L335xH225xD130, to ensure the perfect fit.
MS Lending set out to make their calendar unique by incorporating miniature drinks, a feature that differentiated it from others. The design team ensured that the dimensions of both the calendar and its drawers were large enough to house small alcohol bottles.
In selecting the alcohol, thoughtful consideration was key. The aim was to ensure that each day brought a fresh and enjoyable surprise to every customer or client who received one of these special calendars.
The miniature bottles consisted of a selction such as – Absolute Normal / Citron / Raspberry, Antica Sambuca, Bacadi, Baileys, Beefeater Dry Gin, Chamboard Black Raspberry, Chivas Regal, Countreau, Courvoisier vs Cognac, Disaronno, Gordons Dry Gin / Pink, Gosling Black Seal Rum, Greenalls Blueberry Gin, Hendricks, Jack Daniels, Tequila Jose Gold, Kraken Spiced Rum, Malibu, Old J Silver Spiced Rum, Southern Comfort and Tia Marira.
The premium advent calendar was finished in full CMYK colour print, which not only amplified its aesthetic but also effectively highlighted MS Lending's logo, making it a focal point of the design.The carefully selected color scheme of orange, blue; it resonated perfectly with MS Lending's brand identity, thereby facilitating instant brand recognition among those who receive this calendar.
MS Lendings' logo was displayed not just on the front of the box, where it would catch the eye immediately, but also on both sides and the back. This ensured that no matter how the box was positioned or viewed, the branding remained unmissable.
Tailored for the Christmas season rather than a corporate function, the calendar's design embraced a festive spirit. The boxes were beautifully decorated with holiday-themed designs such as trees, bows, diamonds, presents, and stars, each displayed in a variety of colours to add to the celebration.
We invite you to view our most recent YouTube presentation, where our Managing Director, Lee, offers an in-depth exploration of our collaboration with MS Lending. For the second year in a row. He discusses the creative process and the finer details that went into crafting the luxurious drinks advent calendar.
This video is not only informative but also highlights how we brought this unique project to life, offering insights and showcasing our commitment to quality and innovation. Join us to discover the story behind this exceptional advent calendar.
The festive season is a time of joy, anticipation, and togetherness, and what better way to celebrate than with an advent calendar that counts down the days to Christmas or other special occasions? For businesses, advent calendars offer a unique opportunity to promote their brand, products, or services in a fun and engaging way. While luxury rigid board advent calendars are popular for their high-end appeal, they can be quite expensive. However, there’s an equally exciting alternative that combines cost-effectiveness with creativity: traditional self-promo advent calendars.
Traditional Advent Calendars: A Budget-Friendly Option:
Traditional advent calendars are a fantastic choice for businesses looking to create memorable promotional products without breaking the bank. These calendars, typically filled with delightful milk chocolate squares, offer a fun and interactive way to count down to Christmas, a product launch, or any special event. Made in the UK, these chocolates are suitable for vegetarians, kosher, and halal, ensuring they cater to a wide audience.
What sets these advent calendars apart is their customisability. Businesses can personalise each calendar with their unique artwork and have it printed in eye-catching full colour. Whether you choose to print on one side or both, the large branding area provides ample space to showcase your logo, message, or design. Additionally, you can add a unique message or image behind each door, making the countdown even more exciting for recipients.
The dimensions of these calendars are slightly smaller than A4, making them compact yet impactful. With a minimum order quantity of 100 units, they are an ideal choice for small to medium-sized businesses looking to create a significant impression during the festive season. For added freshness, foil backing can be included at an extra cost, ensuring that the luxurious chocolates inside stay deliciously fresh.
Ramadan Advent Calendars: A Thoughtful Twist on Tradition:
While Christmas advent calendars are a staple of the festive season, businesses can also consider Ramadan advent calendars as a unique promotional tool. Ramadan, the ninth month of the Islamic calendar, is observed by Muslims worldwide as a time of fasting, prayer, and reflection. A Ramadan advent calendar offers a thoughtful and culturally sensitive way to engage with Muslim customers during this significant time.
Like the traditional advent calendars, Ramadan calendars can be fully customised with your artwork and messages. These calendars feature 30 doors, representing each day of Ramadan, with a sweet treat behind each one to be enjoyed at Iftar, the evening meal that breaks the fast. This not only adds a touch of fun to the fasting period but also provides an educational element, with messages of Hadith or other meaningful quotes behind each door.
Ramadan advent calendars can also be designed as desktop versions, which are smaller yet equally impactful. These calendars are digitally printed with Ramadan-themed designs and can include your company’s logo, making them an excellent promotional gift for Muslim families or businesses during the holy month.
The Perfect Promotional Tool:
Self-promo advent calendars, whether for Christmas or Ramadan, offer a budget-friendly alternative to luxury rigid board options. They allow businesses to creatively engage with their audience, building brand awareness and loyalty during the festive season. With options to customise both the design and the contents, these calendars are versatile, memorable, and, most importantly, cost-effective.
So, if you’re looking for a way to spread holiday cheer while promoting your brand, consider opting for traditional or Ramadan advent calendars. They’re not just a sweet treat—they’re a sweet deal for your marketing strategy.
