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Advent-calendar-case-study-navien-logo

The Client & Brief

Navien is a highly established company who manufacture gas and boilers in the UK market, introducing the Blue Flame condensing oil boiler which has become the leading boiler of its type. Navien has been designing and manufacturing reliable and easy to install products for over 40 years.

Navien approached us looking for some traditional advent calendars to send out to their clients and customers. They wished to have Christmas advent calendars, Christmas cards and mailers for each person they were sending to. 

The Client & Brief

Traditional Advent Calendar

These traditional advent calendars contained 25 pieces of solid luxury milk chocolate. The chocolate is suitable for vegetarians, kosher and halal. The Christmas calendar itself was done in full colour and digitally printed with perforated windows.

Two seperate designs were printed onto the back and the front, the front more simple but with repeated logos across and the back with an inviting image showcasing what Navien is about. 

The chocolate, printed calendars, mailers, labels and cards were all produced and packed in the same facility resulting in a quicker lead time. 

Quantity: 1400
Size: 200mm x 275mm x 10mm
Weight: 75g
Shelf life: 12 months

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Traditional Advent Calendar
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Custom Christmas Cards

The branded Christmas cards were an added extra that were placed inside each mailer so when the customer recieved the package they would be presented with the card first then the printed calendar. 

The card was designed with the same theme as the advent calendar but with a more extravagant overall image.

There were 1400, A5 landscape Christmas cards produced to match the quantity of corporate advent calendars. Four colour process printing was done on both sides, finished with a gloss laminate to the front only. Scancote Elegance premium paper was used with the card being scored/folded and trimmed to size. 

Custom Christmas Cards

Our Case Studies

 

Traditional-advent-calendar-carwow

Carwow 2021


1200 individually packed traditional advent calendars with 25 perforated doors.
Traditional-advent-calendar-carwow

Carwow 2022


Traditional advent calendar sent out to car manufacturers and clients.
Traditional-advent-calendar-OneSource-Virtual

OneSource Virtual


4000 greeting cards plus 30 day advent calendars to match, sent out to clients and customers.


9th May 2023« All News Items

Unwrap the Magic: Why Custom Advent Calendars Are the Perfect Branding Tool for Businesses

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The holiday season is a time of joy, anticipation, and celebration. It's also a fantastic opportunity for businesses to strengthen their brand, engage with customers, and create lasting memories. One remarkable way to achieve all of this is through custom advent calendars. In this blog post, we'll explore the reasons why businesses should consider custom advent calendars as a powerful branding tool, drawing inspiration from the website customadventcalendars.co.uk.

1. Captivating Customer Engagement: Custom advent calendars offer a unique and interactive way to engage with customers. By creating a branded advent calendar, businesses can turn each day of December into a delightful surprise for their target audience. With a custom design, featuring company logos, colors, and personalized messages, businesses can build anticipation and strengthen their brand's presence throughout the holiday season.

 

2. Memorable Brand Impressions: When businesses customize advent calendars with their brand elements, they are not just offering a festive treat but also embedding their company's image in the hearts and minds of their customers. Every time a recipient opens a door or enjoys a delicious treat, they are reminded of the business behind the calendar. This sustained exposure helps to foster a positive brand association and increases the chances of customer retention and loyalty.

 

3. Stand Out from the Crowd: In a saturated market, it's crucial for businesses to find creative ways to stand out. Custom advent calendars offer a fantastic opportunity to do just that. By designing unique and eye-catching calendars, businesses can differentiate themselves from competitors and leave a lasting impression on their target audience. The customadventcalendars.co.uk website offers a wide range of design options, allowing businesses to tailor their calendars to match their brand's personality and values.

 

4. Versatility for Various Industries: Custom advent calendars are not limited to a specific industry. From retail to hospitality, healthcare to technology, any business can benefit from this branding tool. The versatility lies in the ability to customize the calendar's content, ensuring it aligns with the target audience's preferences and interests. For instance, a tech company might include small gadgets or tech-themed trivia, while a beauty brand could provide mini beauty products or makeup tips. The possibilities are endless, making it adaptable to different industries and customer segments.

 

5. Experiential Marketing: The charm of custom advent calendars extends beyond the physical product. Businesses can leverage the digital realm to enhance the experience. By integrating augmented reality (AR) or QR codes on the calendar, companies can provide additional surprises, exclusive offers, or entertaining content when recipients scan the doors. This combination of offline and online experiences creates a multi-dimensional journey that captivates and delights customers, reinforcing the brand's message and building a sense of community.

 

Custom advent calendars are more than just a holiday tradition. They serve as a powerful branding tool for businesses, offering captivating customer engagement, creating lasting brand impressions, helping companies stand out, and providing versatility across various industries. With the ability to customize the design, content, and even incorporate interactive elements, businesses can truly make the most of the holiday season and leave a memorable impact on their target audience. So, unwrap the magic of custom advent calendars and let your brand shine this holiday season!

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