Net-a-Porter is a luxury fashion and beauty retailer that offers a wide range of high-end products from various luxury brands. Offering a luxury advent calendar is consistent with their brand positioning and target audience. Luxury advent calendars have become increasingly popular in recent years, with many high-end brands creating their own versions. These calendars often feature a selection of luxury products, such as cosmetics, skincare, fragrance, and sometimes even fashion accessories, with one item revealed each day leading up to Christmas.
These calendars can be seen as a fun and indulgent way to countdown to Christmas and to treat oneself or loved ones with high-end products. As a luxury retailer, Net-a-Porter is catering to their customer's desire for premium products and experiences, including offering a luxury advent calendar as a seasonal offering.
Net-a-porter has released a new luxury advent calendar for 2021, and it is truly a sight to behold. The advent calendar is made from a 2 piece rigid board, with doors that are stuck onto the solid tray. The external dimensions of the calendar are 460mm wide x 44mm height x 160mm depth, making it a substantial size.
The calendar features a wide cross grain ribbon bow that runs through the front to the back slots, which are 40mm wide. The oval shape of the slots gives the calendar a unique and elegant look. When you open the doors, they hinge back nicely, revealing the treasures inside. This rigid board luxury advent calendar is the perfect way to count down the days until the holidays in style.
The 25 box drawers inside are intricately designed to ensure that the contents inside are safe and secure. The internal boxes come in different sizes and are made from 1.5mm rigid board, providing a sturdy foundation for the products to rest on. Each box is wrapped in a basic white paper and has a foiled number on it for easy identification. The grey board lining inside is white, adding a touch of elegance to the design. The shredded paper inside the box matches the color of the box, adding to the overall aesthetic appeal.
The compartments inside the box are separated using 3mm rigid board dividers, which have also been wrapped to match the outer box. The heavy weight-sturdy inner tray inside the outer case adds an extra layer of protection to the products. Overall, the design and construction of the boxes are of high quality and ensure that the products inside are well protected during transportation.
The addition of rigid board panels on the inside of the doors adds a touch of luxury to the overall design. These panels are made of a single piece of board with printed designs on top, and they are stuck securely onto the door surface. One door even includes a stick-on slot for an information booklet, which is a clever and convenient feature. The white raised foiling on the black print creates a 3D effect that enhances the visual appeal of the panels.
Moreover, the outside material has a matte black Wibalin style that is slightly textured, providing a durable and long-lasting finish that does not easily mark or scratch. The branding is prominently displayed on the top of the panels with a matte black finish and raised white foiling for the logo, further adding to the luxurious feel. Additionally, spot UV has been used to highlight specific areas of the design, creating a stylish and sophisticated look.
The holiday season is a time for giving and receiving gifts, and what better way to celebrate than with a luxurious advent calendar? Advent calendars are a popular holiday tradition, typically containing a small gift or treat for each day leading up to Christmas. However, in recent years, luxury branded advent calendars have become increasingly popular among consumers who are looking for something extra special to celebrate the holiday season.
What is a Luxury Advent Calendar?
A luxury branded advent calendar is essentially an advent calendar filled with high-end products from a luxury brand. These products can range from beauty products, such as makeup and skincare, to fragrances, home goods, and even food and beverage items. The products inside the calendar are usually deluxe or full-sized, making each day's gift a truly special treat.
One of the main appeals of a luxury branded advent calendar is the excitement and anticipation that comes with opening a new gift each day. These calendars are often beautifully designed and packaged, making them an impressive and eye-catching addition to any home. They also make great gifts for loved ones who appreciate luxury products and the finer things in life.
In addition to being a fun and luxurious holiday tradition, purchasing a luxury branded advent calendar can also be a smart way to try out a variety of products from a brand you love. With so many high-end products included in the calendar, you may discover a new favourite product that you might not have otherwise tried.
Overall, a luxury branded advent calendar is a unique and exciting way to celebrate the holiday season in style. From high-end beauty products to luxurious fragrances and home goods, these calendars are the ultimate indulgence for anyone who loves luxury and glamour. Whether you're buying one for yourself or as a gift for a loved one, a luxury branded advent calendar is sure to bring joy and excitement to the holiday season.
