Net-a-Porter is a luxury fashion and beauty retailer that offers a wide range of high-end products from various luxury brands. Offering a luxury advent calendar is consistent with their brand positioning and target audience. Luxury advent calendars have become increasingly popular in recent years, with many high-end brands creating their own versions. These calendars often feature a selection of luxury products, such as cosmetics, skincare, fragrance, and sometimes even fashion accessories, with one item revealed each day leading up to Christmas.
These calendars can be seen as a fun and indulgent way to countdown to Christmas and to treat oneself or loved ones with high-end products. As a luxury retailer, Net-a-Porter is catering to their customer's desire for premium products and experiences, including offering a luxury advent calendar as a seasonal offering.
Net-a-porter has released a new luxury advent calendar for 2021, and it is truly a sight to behold. The advent calendar is made from a 2 piece rigid board, with doors that are stuck onto the solid tray. The external dimensions of the calendar are 460mm wide x 44mm height x 160mm depth, making it a substantial size.
The calendar features a wide cross grain ribbon bow that runs through the front to the back slots, which are 40mm wide. The oval shape of the slots gives the calendar a unique and elegant look. When you open the doors, they hinge back nicely, revealing the treasures inside. This rigid board luxury advent calendar is the perfect way to count down the days until the holidays in style.
The 25 box drawers inside are intricately designed to ensure that the contents inside are safe and secure. The internal boxes come in different sizes and are made from 1.5mm rigid board, providing a sturdy foundation for the products to rest on. Each box is wrapped in a basic white paper and has a foiled number on it for easy identification. The grey board lining inside is white, adding a touch of elegance to the design. The shredded paper inside the box matches the color of the box, adding to the overall aesthetic appeal.
The compartments inside the box are separated using 3mm rigid board dividers, which have also been wrapped to match the outer box. The heavy weight-sturdy inner tray inside the outer case adds an extra layer of protection to the products. Overall, the design and construction of the boxes are of high quality and ensure that the products inside are well protected during transportation.
The addition of rigid board panels on the inside of the doors adds a touch of luxury to the overall design. These panels are made of a single piece of board with printed designs on top, and they are stuck securely onto the door surface. One door even includes a stick-on slot for an information booklet, which is a clever and convenient feature. The white raised foiling on the black print creates a 3D effect that enhances the visual appeal of the panels.
Moreover, the outside material has a matte black Wibalin style that is slightly textured, providing a durable and long-lasting finish that does not easily mark or scratch. The branding is prominently displayed on the top of the panels with a matte black finish and raised white foiling for the logo, further adding to the luxurious feel. Additionally, spot UV has been used to highlight specific areas of the design, creating a stylish and sophisticated look.
The holiday season is a time of joy, giving, and spreading cheer. One popular and effective way for businesses to engage with their audience during this festive period is by offering luxury advent calendars. These beautifully designed calendars provide a delightful countdown to Christmas and can be customised to reflect your brand's unique identity and values. In this blog post, we will explore creative ways to personalise luxury advent calendars, from packaging and contents to the overall design, allowing you to create a memorable and impactful experience for your customers.
1. Reflect Your Brand's Aesthetic: When customising luxury advent calendars, it's crucial to ensure they align with your brand's aesthetic. Consider incorporating your logo, colour scheme, and overall design elements into the calendar's packaging. This will create a cohesive and recognisable visual identity, reinforcing your brand in the minds of your customers.
2. Curate Tailored Contents: Luxury advent calendars are all about surprises and delighting your customers each day leading up to Christmas. Take the opportunity to curate contents that align with your brand and resonate with your target audience. This could include exclusive products, limited editions, or even collaborations with other brands that complement your offerings. Remember, the more unique and valuable the contents, the greater the excitement and anticipation for each day.
3. Embrace Sustainability: In today's environmentally conscious world, incorporating sustainability into your luxury advent calendar can enhance your brand's reputation and appeal. Opt for eco-friendly packaging materials, such as recyclable or biodegradable options, to showcase your commitment to sustainability. Consider partnering with ethical suppliers or featuring products that promote sustainable living, further reinforcing your brand's values.
4. Engage Through Interactive Design: Make your luxury advent calendar an interactive experience for your customers. Consider incorporating interactive elements such as hidden compartments, puzzles, or QR codes that lead to exclusive digital content. By adding an extra layer of engagement, you can create a memorable experience that extends beyond the physical calendar, fostering a deeper connection with your brand.
5. Personalisation and Limited Editions: Offering personalised luxury advent calendars or limited editions can generate excitement and exclusivity among your customers. This customisation can be as simple as including the recipient's name on the packaging or tailoring the contents to their preferences. Limited editions, featuring unique designs or rare items, can create a sense of urgency and encourage customers to act swiftly, enhancing the calendar's perceived value.
6. Collaborate with Influencers or Artists: Partnering with influencers or artists can add a touch of creativity and uniqueness to your luxury advent calendar. Collaborate with influencers who align with your brand values to create co-branded calendars or include their signature items. Alternatively, commission an artist to design a one-of-a-kind calendar or contribute artwork to the packaging. These collaborations can generate buzz, expand your reach, and make your calendar stand out from the competition.
Conclusion: Customising luxury advent calendars presents a tremendous opportunity for businesses to showcase their brand, engage with customers, and create a memorable holiday experience. By reflecting your brand's aesthetic, curating tailored contents, embracing sustainability, incorporating interactive design elements, offering personalisation and limited editions, and collaborating with influencers or artists, you can create a truly unique and remarkable advent calendar that resonates with your target audience. Remember, the key is to capture the spirit of the season while authentically representing your brand and its values. Happy customising, and may your luxury advent calendar become a cherished holiday tradition for your customers!
