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OneSource-Virtual-logo-case-study

The Client & Brief

OneSource Virtual reached out to us looking for a huge amount of advent calendars and greeting cards to be sent out to their customers, prospects and partners. We had the pleasure of adding this well-known company to our client list.

OneSource Virtual is a leading provider of Workday services, solutions and products. They adopt a customer-centric approach to deliver measurable outcomes daily.

The Client & Brief

30 Day Advent Calendar

30 day advent calendars were produced for OneSource with the same dimensions as our normal traditional advent calendars but with 30 days instead. 

30 pieces of solid luxury milk chocolates were produced and are suitable for vegetarians, kosher and halal.

The advent calendar was digitally printed with full colour, had perforated windows and silver foil backing. The foil backing was an additional cost but it does keep the contents fresher. The front and back of the printed calendar are different, the front is more basic with images and the back is a very simple design with a message from the brand and the necessary nutritional information.

Quantity - 4000
Size: 200mm x 275mm x 10mm
Weight: 75g
Shelf life: 12 months

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30 Day Advent Calendar
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Custom Greeting Cards

Clients and customers were widely thought about with the addition of custom greeting cards being placed inside each mailer as well as the seasonal advent calendars. 

The cards design was different to the printed calendar but was similar to match the theme of their overall product. Inside was a well thought out message and was signed by the CEO.  A5 portrait cards were produced with four colour process printing to both sides with them being folded and trimmed to size. 

Quantity: 4000

Custom Greeting Cards

Packaging & Extra's

This was a big Christmas project with each one of the 4000 business calendars being sent out to seperate addresses. In this project we included individual mailers, address labels, shipping and then fulfilling all these orders including sending them out seperately.

Each label was created and printed, placed onto the outermailers with the greeting cards and advent calendars then placed into them. They were then safely packaged up and sent out within a short time frame.

Address labels: 35mm x 90mm
Large letter: up to 130g
Quantity: 4000

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Packaging & Extra's

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23rd April 2024« All News Items

A Closer Look! Guinness 2023 Luxury Advent Calendar

Looking to countdown to a product launch? Wanting to thank your straff? Bespoke advent calendars are becoming an increasingly effective strategy for businesses because they showcase products and capture the attention of many. Recognising this, Guinness leveraged such strategies to help them stand out in the highly competitve drinks industry. Explore the finer details of the luxurious Guinness 2023 Drinks Advent Calendar below!

 

Enhanced Anticipation - To heighten the excitment, the Guinness advent calendars featured double doors that facilitated the unveiling process, revealing the 12 draws inside. This design creates a sense of luxury and left recipients eager to explore further upon first impressions. 

Captivating Print - Each advent calendar featured a full digital print, and keeping with the festive season, Guinness chose a desgin that subttly showcased this theme while also highlighting their name; this clever design allowed for instant brand recognition. To enhance durability, the calendars included anti-scuff lamination to maintain their pristine condition. 

Large Branding Area - These 12 day calendars, with internal dimensions of 258mm x 205 mm x 122mm, provide a substantual space for branding options in which Guinness took advantage off; showcasing their name and brand logo. This underlines the attention to detail that went into creative process of the luxurious advent calendars. 

Element of Safety - The advent calendars were designed to ensure the safety of the 12 miniature bottles of alcohol they contained, preventing any damage during transportation abd avoiding disapointed recipients. Made from rigid board material, the calendars featured a draw alignment of 4x3 for added support; these thoughtful details were implimented with recipient's satisfaction in mind. 

 

The success of this project is evident; it engages an audience with its beautiful design, which allows for instant recognition. This strategy places Guinness at the forefront of the drinks market throughout the festive season - moreover these advent calendars create long-lasting impressions among recipients. 

 

Interested in creating your own? Contact us today at sales@magellanworld.com or +44 (0)1276 450220

 

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