Selfridges is renowned in London for its luxurious selection of designer goods and its unique shopping experience. With its beautiful architecture, eye-catching window displays and personalized service, it's an exclusive destination. It also hosts one-off events and partnerships to add to its prestige.
Its long-standing reputation and history in the luxury market further contributes to its reputation as a luxurious shopping experience. All of these factors make Selfridges the go-to destination for those seeking top-tier products and superior service.
As the demand for limited edition, high-quality products grows, offering a luxury advent calendar is a savvy move for Selfridges. This can give customers the chance to purchase premium items such as beauty, skincare, and luxury fashion items.
Furthermore, the anticipation and excitement generated by the calendar can bring more people to the store, as well as help to increase sales during the holiday season. All in all, a luxury advent calendar is a great way for Selfridges to satisfy their customer base and strengthen their luxury retail image. Selfridges Luxury Branded Advent Calendar
Selfridges cosmetic advent calendar was produced with 3000 micron rigid board. A rigid box board advent calendar is durable and sturdy, which means it can withstand the weight and pressure of items placed in it. This is especially important with the advent calendar being filled with delicate and fragile items.
When opening it up you can see it has a half clamshell design for both doors with them both being hinged to the print on the outside and inside of the 3mm rigid board case box.
An inner tray was then placed inside the outer case which when the doors close everything meets up nicely. As you can see in the image, when the doors close you are presented with a yellow branded plaque to help bring the luxurious element of the calendar to life.
Dimensions: 495mm L x 360mm H x 105mm D
When opening the calendar, the inside doors have been lined with the same colour as the front. We would have loved to have seen a panel placed on the inside of the doors so you can't see the foiling that has been wrapped onto it from the front print.
Internally there are 25 different sized boxes all produced from 1000 micron rigid board. Individual shelves were been made from solid 3mm rigid board which has also been covered in the same blue as the drawers.
Luxury advent calendars often have different sized drawers to add an element of surprise and anticipation to the experience of opening each day's compartment. The different sizes of drawers also add to the tactile and sensory experience of the advent calendar, making it a truly special and memorable holiday tradition.
The main design of this had a luxurious gold foil print technical drawing of the Selfridges building. The same foiling was used for the logo itself to portray luxury and high quality. The back of the calendar is full of calendar information which has all been full colour printed, the same as 'The Selfridges Beauty Advent Calendar 2021' on top.
A custom plaque was added at the front to create brand awareness and recognition, and can also add a touch of prestige and luxury to the calendar. It has been done in the yellow Selfridges company colour to create a top of mind element.
All drawers had a gold foiling pattern bordering the front of the drawers and for the individual numbers. Inside the drawers they have yellow shredded tissue paper and are all lined in yellow to again match the Selfridges brand colour.
The design of a bespoke advent calendar is an important aspect of the product that can greatly influence its success in the market. A perfect product for a promotional gift, event launch, corporate giveaway or product launch!
The holiday season is a time of joy, giving, and spreading cheer. One popular and effective way for businesses to engage with their audience during this festive period is by offering luxury advent calendars. These beautifully designed calendars provide a delightful countdown to Christmas and can be customised to reflect your brand's unique identity and values. In this blog post, we will explore creative ways to personalise luxury advent calendars, from packaging and contents to the overall design, allowing you to create a memorable and impactful experience for your customers.
1. Reflect Your Brand's Aesthetic: When customising luxury advent calendars, it's crucial to ensure they align with your brand's aesthetic. Consider incorporating your logo, colour scheme, and overall design elements into the calendar's packaging. This will create a cohesive and recognisable visual identity, reinforcing your brand in the minds of your customers.
2. Curate Tailored Contents: Luxury advent calendars are all about surprises and delighting your customers each day leading up to Christmas. Take the opportunity to curate contents that align with your brand and resonate with your target audience. This could include exclusive products, limited editions, or even collaborations with other brands that complement your offerings. Remember, the more unique and valuable the contents, the greater the excitement and anticipation for each day.
3. Embrace Sustainability: In today's environmentally conscious world, incorporating sustainability into your luxury advent calendar can enhance your brand's reputation and appeal. Opt for eco-friendly packaging materials, such as recyclable or biodegradable options, to showcase your commitment to sustainability. Consider partnering with ethical suppliers or featuring products that promote sustainable living, further reinforcing your brand's values.
4. Engage Through Interactive Design: Make your luxury advent calendar an interactive experience for your customers. Consider incorporating interactive elements such as hidden compartments, puzzles, or QR codes that lead to exclusive digital content. By adding an extra layer of engagement, you can create a memorable experience that extends beyond the physical calendar, fostering a deeper connection with your brand.
5. Personalisation and Limited Editions: Offering personalised luxury advent calendars or limited editions can generate excitement and exclusivity among your customers. This customisation can be as simple as including the recipient's name on the packaging or tailoring the contents to their preferences. Limited editions, featuring unique designs or rare items, can create a sense of urgency and encourage customers to act swiftly, enhancing the calendar's perceived value.
6. Collaborate with Influencers or Artists: Partnering with influencers or artists can add a touch of creativity and uniqueness to your luxury advent calendar. Collaborate with influencers who align with your brand values to create co-branded calendars or include their signature items. Alternatively, commission an artist to design a one-of-a-kind calendar or contribute artwork to the packaging. These collaborations can generate buzz, expand your reach, and make your calendar stand out from the competition.
Conclusion: Customising luxury advent calendars presents a tremendous opportunity for businesses to showcase their brand, engage with customers, and create a memorable holiday experience. By reflecting your brand's aesthetic, curating tailored contents, embracing sustainability, incorporating interactive design elements, offering personalisation and limited editions, and collaborating with influencers or artists, you can create a truly unique and remarkable advent calendar that resonates with your target audience. Remember, the key is to capture the spirit of the season while authentically representing your brand and its values. Happy customising, and may your luxury advent calendar become a cherished holiday tradition for your customers!
