Selfridges is renowned in London for its luxurious selection of designer goods and its unique shopping experience. With its beautiful architecture, eye-catching window displays and personalized service, it's an exclusive destination. It also hosts one-off events and partnerships to add to its prestige.
Its long-standing reputation and history in the luxury market further contributes to its reputation as a luxurious shopping experience. All of these factors make Selfridges the go-to destination for those seeking top-tier products and superior service.
As the demand for limited edition, high-quality products grows, offering a luxury advent calendar is a savvy move for Selfridges. This can give customers the chance to purchase premium items such as beauty, skincare, and luxury fashion items.
Furthermore, the anticipation and excitement generated by the calendar can bring more people to the store, as well as help to increase sales during the holiday season. All in all, a luxury advent calendar is a great way for Selfridges to satisfy their customer base and strengthen their luxury retail image. Selfridges Luxury Branded Advent Calendar
Selfridges cosmetic advent calendar was produced with 3000 micron rigid board. A rigid box board advent calendar is durable and sturdy, which means it can withstand the weight and pressure of items placed in it. This is especially important with the advent calendar being filled with delicate and fragile items.
When opening it up you can see it has a half clamshell design for both doors with them both being hinged to the print on the outside and inside of the 3mm rigid board case box.
An inner tray was then placed inside the outer case which when the doors close everything meets up nicely. As you can see in the image, when the doors close you are presented with a yellow branded plaque to help bring the luxurious element of the calendar to life.
Dimensions: 495mm L x 360mm H x 105mm D
When opening the calendar, the inside doors have been lined with the same colour as the front. We would have loved to have seen a panel placed on the inside of the doors so you can't see the foiling that has been wrapped onto it from the front print.
Internally there are 25 different sized boxes all produced from 1000 micron rigid board. Individual shelves were been made from solid 3mm rigid board which has also been covered in the same blue as the drawers.
Luxury advent calendars often have different sized drawers to add an element of surprise and anticipation to the experience of opening each day's compartment. The different sizes of drawers also add to the tactile and sensory experience of the advent calendar, making it a truly special and memorable holiday tradition.
The main design of this had a luxurious gold foil print technical drawing of the Selfridges building. The same foiling was used for the logo itself to portray luxury and high quality. The back of the calendar is full of calendar information which has all been full colour printed, the same as 'The Selfridges Beauty Advent Calendar 2021' on top.
A custom plaque was added at the front to create brand awareness and recognition, and can also add a touch of prestige and luxury to the calendar. It has been done in the yellow Selfridges company colour to create a top of mind element.
All drawers had a gold foiling pattern bordering the front of the drawers and for the individual numbers. Inside the drawers they have yellow shredded tissue paper and are all lined in yellow to again match the Selfridges brand colour.
The design of a bespoke advent calendar is an important aspect of the product that can greatly influence its success in the market. A perfect product for a promotional gift, event launch, corporate giveaway or product launch!
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The holiday season is a time of joy, anticipation, and celebration. It's also a fantastic opportunity for businesses to strengthen their brand, engage with customers, and create lasting memories. One remarkable way to achieve all of this is through custom advent calendars. In this blog post, we'll explore the reasons why businesses should consider custom advent calendars as a powerful branding tool, drawing inspiration from the website customadventcalendars.co.uk.
1. Captivating Customer Engagement: Custom advent calendars offer a unique and interactive way to engage with customers. By creating a branded advent calendar, businesses can turn each day of December into a delightful surprise for their target audience. With a custom design, featuring company logos, colors, and personalized messages, businesses can build anticipation and strengthen their brand's presence throughout the holiday season.
2. Memorable Brand Impressions: When businesses customize advent calendars with their brand elements, they are not just offering a festive treat but also embedding their company's image in the hearts and minds of their customers. Every time a recipient opens a door or enjoys a delicious treat, they are reminded of the business behind the calendar. This sustained exposure helps to foster a positive brand association and increases the chances of customer retention and loyalty.
3. Stand Out from the Crowd: In a saturated market, it's crucial for businesses to find creative ways to stand out. Custom advent calendars offer a fantastic opportunity to do just that. By designing unique and eye-catching calendars, businesses can differentiate themselves from competitors and leave a lasting impression on their target audience. The customadventcalendars.co.uk website offers a wide range of design options, allowing businesses to tailor their calendars to match their brand's personality and values.
4. Versatility for Various Industries: Custom advent calendars are not limited to a specific industry. From retail to hospitality, healthcare to technology, any business can benefit from this branding tool. The versatility lies in the ability to customize the calendar's content, ensuring it aligns with the target audience's preferences and interests. For instance, a tech company might include small gadgets or tech-themed trivia, while a beauty brand could provide mini beauty products or makeup tips. The possibilities are endless, making it adaptable to different industries and customer segments.
5. Experiential Marketing: The charm of custom advent calendars extends beyond the physical product. Businesses can leverage the digital realm to enhance the experience. By integrating augmented reality (AR) or QR codes on the calendar, companies can provide additional surprises, exclusive offers, or entertaining content when recipients scan the doors. This combination of offline and online experiences creates a multi-dimensional journey that captivates and delights customers, reinforcing the brand's message and building a sense of community.
Custom advent calendars are more than just a holiday tradition. They serve as a powerful branding tool for businesses, offering captivating customer engagement, creating lasting brand impressions, helping companies stand out, and providing versatility across various industries. With the ability to customize the design, content, and even incorporate interactive elements, businesses can truly make the most of the holiday season and leave a memorable impact on their target audience. So, unwrap the magic of custom advent calendars and let your brand shine this holiday season!
