Selfridges is renowned in London for its luxurious selection of designer goods and its unique shopping experience. With its beautiful architecture, eye-catching window displays and personalized service, it's an exclusive destination. It also hosts one-off events and partnerships to add to its prestige.
Its long-standing reputation and history in the luxury market further contributes to its reputation as a luxurious shopping experience. All of these factors make Selfridges the go-to destination for those seeking top-tier products and superior service.
As the demand for limited edition, high-quality products grows, offering a luxury advent calendar is a savvy move for Selfridges. This can give customers the chance to purchase premium items such as beauty, skincare, and luxury fashion items.
Furthermore, the anticipation and excitement generated by the calendar can bring more people to the store, as well as help to increase sales during the holiday season. All in all, a luxury advent calendar is a great way for Selfridges to satisfy their customer base and strengthen their luxury retail image. Selfridges Luxury Branded Advent Calendar
Selfridges cosmetic advent calendar was produced with 3000 micron rigid board. A rigid box board advent calendar is durable and sturdy, which means it can withstand the weight and pressure of items placed in it. This is especially important with the advent calendar being filled with delicate and fragile items.
When opening it up you can see it has a half clamshell design for both doors with them both being hinged to the print on the outside and inside of the 3mm rigid board case box.
An inner tray was then placed inside the outer case which when the doors close everything meets up nicely. As you can see in the image, when the doors close you are presented with a yellow branded plaque to help bring the luxurious element of the calendar to life.
Dimensions: 495mm L x 360mm H x 105mm D
When opening the calendar, the inside doors have been lined with the same colour as the front. We would have loved to have seen a panel placed on the inside of the doors so you can't see the foiling that has been wrapped onto it from the front print.
Internally there are 25 different sized boxes all produced from 1000 micron rigid board. Individual shelves were been made from solid 3mm rigid board which has also been covered in the same blue as the drawers.
Luxury advent calendars often have different sized drawers to add an element of surprise and anticipation to the experience of opening each day's compartment. The different sizes of drawers also add to the tactile and sensory experience of the advent calendar, making it a truly special and memorable holiday tradition.
The main design of this had a luxurious gold foil print technical drawing of the Selfridges building. The same foiling was used for the logo itself to portray luxury and high quality. The back of the calendar is full of calendar information which has all been full colour printed, the same as 'The Selfridges Beauty Advent Calendar 2021' on top.
A custom plaque was added at the front to create brand awareness and recognition, and can also add a touch of prestige and luxury to the calendar. It has been done in the yellow Selfridges company colour to create a top of mind element.
All drawers had a gold foiling pattern bordering the front of the drawers and for the individual numbers. Inside the drawers they have yellow shredded tissue paper and are all lined in yellow to again match the Selfridges brand colour.
The design of a bespoke advent calendar is an important aspect of the product that can greatly influence its success in the market. A perfect product for a promotional gift, event launch, corporate giveaway or product launch!
In the ever-evolving landscape of marketing strategies, custom advent calendars have emerged as a powerful tool to engage customers, build brand loyalty, and foster year-round excitement. Creating a successful branded custom advent calendar requires careful planning, thoughtful execution, and a deep understanding of your target audience. In this blog, we'll explore practical tips and best practices to help businesses craft an impactful custom advent calendar campaign that delivers the desired results.
1. Define Clear Objectives
Begin your custom advent calendar journey by setting clear and measurable objectives. Ask yourself: What do you want to achieve with this campaign? Whether it's increasing sales, driving website traffic, promoting new products, or building brand awareness, defining your goals will guide your strategy and help you measure the success of your campaign effectively.
2. Know Your Audience
Understanding your target audience is essential for creating a custom advent calendar that resonates with them. Conduct thorough market research to identify their preferences, interests, and pain points. This knowledge will enable you to tailor your calendar's content, gifts, and promotions to align with their expectations and build a stronger emotional connection.
3. Choose a Theme that Reflects Your Brand
A cohesive theme is the backbone of a successful custom advent calendar. Select a theme that not only aligns with your brand identity but also captivates your audience. Whether it's centered around your products, your company's values, or a particular lifestyle, ensure that the theme is compelling and consistent throughout the calendar.
4. Plan Engaging Content for Each Day
The heart of your custom advent calendar lies in the content behind each door. Curate engaging and valuable content that excites and delights your audience daily. Incorporate a mix of exclusive offers, sneak peeks, interactive experiences, behind-the-scenes insights, and user-generated content to keep participants eagerly awaiting each new surprise.
5. Embrace Personalisation
Personalisation is the key to creating a memorable custom advent calendar experience. Tailor gifts and promotions to individual preferences whenever possible. Use customer data to segment your audience and offer relevant content based on their past interactions with your brand. Personalisation enhances customer satisfaction and boosts the likelihood of repeat engagement.
6. Utilise Multiple Platforms
Maximise the reach of your custom advent calendar campaign by utilising multiple marketing platforms. Leverage your website, social media channels, email newsletters, and even physical stores to promote the calendar and encourage participation. A multichannel approach ensures that your message reaches a wider audience and drives more engagement.
7. Create a Buzz with Teasers
Generate anticipation and excitement around your custom advent calendar by teasing its launch. Offer sneak peeks of the content or reveal hints about the gifts and promotions to come. This teaser campaign can build momentum and encourage potential participants to stay tuned for the big reveal.
8. Monitor and Measure Results
Throughout the custom advent calendar campaign, closely monitor its performance and track key metrics related to your objectives. Analyse the data to gain insights into participant behavior, popular content, and overall engagement levels. Use this data to make real-time adjustments if necessary and to inform future marketing strategies.
9. Encourage Social Sharing
Capitalising on user-generated content and encouraging participants to share their experiences on social media can significantly amplify the impact of your custom advent calendar. Consider running contests or giveaways that reward participants for sharing their calendar journey, thereby increasing brand visibility and engagement.
10. Finish Strong and Express Gratitude
As the custom advent calendar comes to an end, finish the campaign with a memorable and impactful closing message. Express gratitude to participants for their engagement and support throughout the journey. Consider offering exclusive post-calendar promotions to maintain momentum and keep participants connected with your brand.
A well-executed branded custom advent calendar can be a game-changer for businesses, providing a unique opportunity to engage customers and achieve marketing objectives all year round. By following these practical tips and best practices, businesses can create a successful custom advent calendar that leaves a lasting impression on participants and strengthens the bond between the brand and its audience. Embrace the magic of personalised advent calendars and unlock the potential for a truly unforgettable marketing campaign.
