Selfridges is renowned in London for its luxurious selection of designer goods and its unique shopping experience. With its beautiful architecture, eye-catching window displays and personalized service, it's an exclusive destination. It also hosts one-off events and partnerships to add to its prestige.
Its long-standing reputation and history in the luxury market further contributes to its reputation as a luxurious shopping experience. All of these factors make Selfridges the go-to destination for those seeking top-tier products and superior service.
As the demand for limited edition, high-quality products grows, offering a luxury advent calendar is a savvy move for Selfridges. This can give customers the chance to purchase premium items such as beauty, skincare, and luxury fashion items.
Furthermore, the anticipation and excitement generated by the calendar can bring more people to the store, as well as help to increase sales during the holiday season. All in all, a luxury advent calendar is a great way for Selfridges to satisfy their customer base and strengthen their luxury retail image. Selfridges Luxury Branded Advent Calendar
Selfridges cosmetic advent calendar was produced with 3000 micron rigid board. A rigid box board advent calendar is durable and sturdy, which means it can withstand the weight and pressure of items placed in it. This is especially important with the advent calendar being filled with delicate and fragile items.
When opening it up you can see it has a half clamshell design for both doors with them both being hinged to the print on the outside and inside of the 3mm rigid board case box.
An inner tray was then placed inside the outer case which when the doors close everything meets up nicely. As you can see in the image, when the doors close you are presented with a yellow branded plaque to help bring the luxurious element of the calendar to life.
Dimensions: 495mm L x 360mm H x 105mm D
When opening the calendar, the inside doors have been lined with the same colour as the front. We would have loved to have seen a panel placed on the inside of the doors so you can't see the foiling that has been wrapped onto it from the front print.
Internally there are 25 different sized boxes all produced from 1000 micron rigid board. Individual shelves were been made from solid 3mm rigid board which has also been covered in the same blue as the drawers.
Luxury advent calendars often have different sized drawers to add an element of surprise and anticipation to the experience of opening each day's compartment. The different sizes of drawers also add to the tactile and sensory experience of the advent calendar, making it a truly special and memorable holiday tradition.
The main design of this had a luxurious gold foil print technical drawing of the Selfridges building. The same foiling was used for the logo itself to portray luxury and high quality. The back of the calendar is full of calendar information which has all been full colour printed, the same as 'The Selfridges Beauty Advent Calendar 2021' on top.
A custom plaque was added at the front to create brand awareness and recognition, and can also add a touch of prestige and luxury to the calendar. It has been done in the yellow Selfridges company colour to create a top of mind element.
All drawers had a gold foiling pattern bordering the front of the drawers and for the individual numbers. Inside the drawers they have yellow shredded tissue paper and are all lined in yellow to again match the Selfridges brand colour.
The design of a bespoke advent calendar is an important aspect of the product that can greatly influence its success in the market. A perfect product for a promotional gift, event launch, corporate giveaway or product launch!
Custom advent calendars aren't limited to the holiday season! They're perfect for counting down to a thrilling business venture or new product launch. Acting as a means to build excitment, please continue reading to learn more about this promotional tool.
1. What branding options and extra's are there for your luxury advent calendars?
There's a vast array of branding options for our advent calendars, including various presses and finishes like offset printing, hot foil, UV varnishing, laser engraving, convex embossing, and screen printing. Choose from features like straps, magnetic closures, LED lighting, and various drawers or shelves. Enhance the exterior with bows and ribbons.
2. Can i print inside of the doors for traditional advent calendars?
Printing inside the doors is an excellent method to add a special touch to your advent calendars, enhancing the anticipation of discovering what lies behind each door. We use full-colour CMYK printing for this feature.
3. What information do I need to give to get a quotation?
For a faster response time, please provide key details in your enquiry such as quantity, size, number of draws/boxes, design preferences, main accessories and contents. Specific information allows for us to be more efficient with prices for you.
4. Am I limited to what I put inside the advent calendar?
Our regular advent calendars are for chocolates, but you can fill our luxury ones with anything that fits. We customize sizes based on your planned contents. That's why getting a sample first is a good idea to ensure everything fits just right.
5. Can you fill or pack my calendars?
Certainly! For smaller orders, our Magellan team will fill, pack and distribute your calendars. For larger orders, we partner with fulfilment companies. Both services come with an additional cost, varying based on the quantity of the calendars.
For any further questions, please contact Magellan on +44 (0)1276 450 220 or sales@magellanworld.com
